Kelly Kerr
BDM at Admiral Taverns- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Josephine Abercrombie
It has been an absolute pleasure to work with Kelly, she is one of the most inspirational people I have had the fortune to work with. Kelly has an incredible ability to turn negatives into positives, to motivate the deflated, and to turn under achievers into over achievers. Kelly is a driven leader who not only commands results, but also obtains them. I really enjoyed working for this lady, and wouldn't hesitate to work for her again. Kelly is a valuable asset to any company, and I whole heartedly recommend her.
David Lawrence Jones
Kelly and I were part of the management team reporting directly to the Head of Sales for the West Region in BT Directories. I found Kelly to be a very supportive colleague, a true professional and very passionate about her role within the business. She always led from the front and was direct in her approach. Kelly always displayed a very high level of input during area sales meetings and she had the ability to organize profitable and effective work flows, sales targets and contribute constructively to each campaign strategy.
Josephine Abercrombie
It has been an absolute pleasure to work with Kelly, she is one of the most inspirational people I have had the fortune to work with. Kelly has an incredible ability to turn negatives into positives, to motivate the deflated, and to turn under achievers into over achievers. Kelly is a driven leader who not only commands results, but also obtains them. I really enjoyed working for this lady, and wouldn't hesitate to work for her again. Kelly is a valuable asset to any company, and I whole heartedly recommend her.
David Lawrence Jones
Kelly and I were part of the management team reporting directly to the Head of Sales for the West Region in BT Directories. I found Kelly to be a very supportive colleague, a true professional and very passionate about her role within the business. She always led from the front and was direct in her approach. Kelly always displayed a very high level of input during area sales meetings and she had the ability to organize profitable and effective work flows, sales targets and contribute constructively to each campaign strategy.
Josephine Abercrombie
It has been an absolute pleasure to work with Kelly, she is one of the most inspirational people I have had the fortune to work with. Kelly has an incredible ability to turn negatives into positives, to motivate the deflated, and to turn under achievers into over achievers. Kelly is a driven leader who not only commands results, but also obtains them. I really enjoyed working for this lady, and wouldn't hesitate to work for her again. Kelly is a valuable asset to any company, and I whole heartedly recommend her.
David Lawrence Jones
Kelly and I were part of the management team reporting directly to the Head of Sales for the West Region in BT Directories. I found Kelly to be a very supportive colleague, a true professional and very passionate about her role within the business. She always led from the front and was direct in her approach. Kelly always displayed a very high level of input during area sales meetings and she had the ability to organize profitable and effective work flows, sales targets and contribute constructively to each campaign strategy.
Josephine Abercrombie
It has been an absolute pleasure to work with Kelly, she is one of the most inspirational people I have had the fortune to work with. Kelly has an incredible ability to turn negatives into positives, to motivate the deflated, and to turn under achievers into over achievers. Kelly is a driven leader who not only commands results, but also obtains them. I really enjoyed working for this lady, and wouldn't hesitate to work for her again. Kelly is a valuable asset to any company, and I whole heartedly recommend her.
David Lawrence Jones
Kelly and I were part of the management team reporting directly to the Head of Sales for the West Region in BT Directories. I found Kelly to be a very supportive colleague, a true professional and very passionate about her role within the business. She always led from the front and was direct in her approach. Kelly always displayed a very high level of input during area sales meetings and she had the ability to organize profitable and effective work flows, sales targets and contribute constructively to each campaign strategy.
Experience
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Admiral Taverns
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United Kingdom
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Food and Beverage Services
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100 - 200 Employee
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BDM
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Dec 2018 - Present
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Punch Pubs & Co
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United Kingdom
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Hospitality
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400 - 500 Employee
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Partnership Development Manager
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Sep 2015 - Dec 2018
the role was to manage 38 pubs in the region of Cheshire. These were split between leased & tenanted & retail branded pubs. The role is to develop a regional plan which identifies the most appropriate strategy for each individual site. By working to the regional plan ensure that actions to mitigate losses and drive opportunities to grow profit are identified and implemented at pace. Regional Manager’s deliver operational excellence internally and externally – Doing things right the first time and on time to manage the partner business relationship – giving them the support they need to build turnover and profitability.AccountabilitiesDeliver profit growth throughout the year by:Producing, owning and implementing an Area Operating Plan tailored around the short and mid-term objectives for each pubRegular and effective liaison with EDM to ensure the disposal process is executed efficiently.Making decisive, commercially astute business decisions to drive immediate change in the profit performance of every pub. Mitigating Punch operating cost base on marginal sites through effective negotiation and sound business judgement.Proactively managing the key business partnership with partners in a way that drives value and positively raises the company profile.Enhance the quality and pipeline of potential partners to add value to our business via effective networking and recruitmentWhere the opportunity exists, make sound investment proposals that are in line with the regional operating plan.Recruit and appoint appropriate Partner through a rigorous recruitment strategyEstablish area and outlet business plansP&L growth and reduction of operating costsNetwork effectively with colleaguesWork with EDM to achieve short and mid-term property goals.Promote punch as a business partner & employer of choiceResolve Partner relationship issues (external & internal)Ensure retail standards and compliance are being adhered too.
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General Manager & Area Sales Manager
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Aug 2013 - Jul 2015
A2B Public houses are a private pub company based in Chester and they are all about bringing pubs back as they used to be years ago, great ales, good food and a traditional setting.My role here is to oversee the South Cheshire cluster as it grows.Responsibilities• Oversee the daily running of pubs in the South Cheshire cluster• Appraisals for all team members• Marketing for all the pubs in my cluster • Dealing with HR for the cluster• Setting up of KPI for bonus structure to be based on • Manage, Motivate and Coach all individuals in each unit• Recruitment • Profit and Loss accountability for all units• Training and development of staff • Budget control for each unit• Weekly paperwork – menu changes every month• Setting up of kitchens for each unit – kitchen, staff, menu’s, profit and loss• Stock control for each unit
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Head Of Sales
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Jul 2012 - Jun 2013
Bibby Consulting & Support is one of the UK’s leading providers of compliance management services. We enable employers and senior managers to attain and maintain compliance within the demanding, complex and constantly evolving fields of Employment Law, Health and Safety and Environmental legislation.12 Month Contract Bibby Consulting & Support is one of the UK’s leading providers of compliance management services. We enable employers and senior managers to attain and maintain compliance within the demanding, complex and constantly evolving fields of Employment Law, Health and Safety and Environmental legislation.12 Month Contract
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OUTFRONT Media
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Advertising Services
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700 & Above Employee
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North West Business Director
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Aug 2011 - May 2012
Our brand positioning is ‘media on the move’, reaching, understanding, marketing and selling consumer audiences out of home. Understanding where people are going, why they’re going there, what they’re thinking and doing whilst on the way and indeed at their destination, allows us to offer brands more intelligent and efficient ways of targeting audiences. This is made possible by CBS owning the franchise’ on 90% of the transport (bus/rail) in the UK. • Manage, Motivate & Coach 8 executives based across the North West & North Wales region by weekly field accompaniment visits and team meetings to communicate with team.• Create and execute a regional strategy to defend existing clients and actively target new business opportunities within defined classifications to ensure that market share, revenue and margin are maximised across the portfolio.• Monthly/Quarterly/Yearly budget setting and forecasting.• Performance management, KPI setting, 1:1’s, appraisals and interviewing and growing the sales team.
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BT Group
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United Kingdom
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Telecommunications
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700 & Above Employee
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Field Sales Manager
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Feb 2006 - Aug 2011
Covering the North West region with a team headcount of 12, running at 10 with a split of 6 new business and 4 retention executives. We sold a portfolio of products including the advert space in the BT Phonebook and the online products. Responsibilities included in field training, coaching and supporting the team with 80% of the time spent on new business. Performance management, campaign planning, controlling budgets and canvass / yearly forecasting. Development of the sales strategy and on site training as and when required.Since joining BT as a sales consultant I was promoted in 7 months to the role of Territory Sales Manager and I managed the same team taking them from being an under achieving team with very low morale and motivation, to being one of the top performing teams in the country.For example - Target V's Achieved when I took over was - Target £810,101 Achieved - £569,348 - Targets last year - £1,038,000 Achieved £1,033,210. We missed one canvass by 5k.The role consisted of finding marketing solutions for companies of all sizes and industries.
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Field Sales
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Mar 2004 - Jan 2006
Looking after the North Wales coast and the Llyn Peninsula. Servicing key accounts and increasing their ad spend. Generating new business, selling the benefits of advertising in the group of papers. Planning of the paper each week and where the ad space will sit alongside editorial before sending to print. Looking after the North Wales coast and the Llyn Peninsula. Servicing key accounts and increasing their ad spend. Generating new business, selling the benefits of advertising in the group of papers. Planning of the paper each week and where the ad space will sit alongside editorial before sending to print.
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Owner
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Mar 1999 - Feb 2004
Fleet recruitment were a 1 office company when I joined covering the industrial and driving sectors in recruitment, employing 5 staff and covering the North West and North Wales areas.I bought into the company and we grew to 3 offices, employing 18 staff and recruiting for all sectors Fleet recruitment were a 1 office company when I joined covering the industrial and driving sectors in recruitment, employing 5 staff and covering the North West and North Wales areas.I bought into the company and we grew to 3 offices, employing 18 staff and recruiting for all sectors
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Education
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Bishops High School
GCSE's, all