Kelly Hoffman

Web Technology Specialist / IT at Longstreth Sporting Goods, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Reading, Pennsylvania, United States, US
Skills

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Credentials

  • How to Optimize for Mobile: The CRAFT of Mobile SEO
    Semrush
    Jul, 2023
    - Sep, 2024
  • SEMrush Affiliate Program Terms Exam
    SEMrush
    Feb, 2020
    - Sep, 2024
  • SEMrush SEO Toolkit Exam
    SEMrush
    Feb, 2020
    - Sep, 2024
  • SEO Fundamentals Exam
    SEMrush Academy
    Apr, 2018
    - Sep, 2024
  • SEMrush Certification for Affiliates
    SEMrush Academy
    Jan, 2018
    - Sep, 2024
  • SEMrush Certification for SEOs
    SEMrush Academy
    Jan, 2018
    - Sep, 2024

Experience

  • Longstreth Sporting Goods, LLC
    • United States
    • Retail
    • 1 - 100 Employee
    • Web Technology Specialist / IT
      • Aug 2016 - Present

      Online product and category management. Maintain web standards. Implementing best practices for online eCommerce and SEO. Online product and category management. Maintain web standards. Implementing best practices for online eCommerce and SEO.

  • Kelly Hoffman
    • United States
    • Individual and Family Services
    • Web Designer / Web Consultant
      • Jan 2003 - Aug 2016

      Designed and maintained websites for businesses across the country such as DoctorWhoStore.com and AlienEntertainment.com from 2003-2007. Produced product photography. Continued to consult and maintain RetailPets.com and Cattoys.com after the sale of the companies in 2015. Consulted with Longstreth.com prior to being hired by them in 2016. Designed and maintained websites for businesses across the country such as DoctorWhoStore.com and AlienEntertainment.com from 2003-2007. Produced product photography. Continued to consult and maintain RetailPets.com and Cattoys.com after the sale of the companies in 2015. Consulted with Longstreth.com prior to being hired by them in 2016.

  • DogToys.com
    • United States
    • Veterinary Services
    • eCommerce Manager / IT / Webmaster
      • Jun 2004 - Dec 2015

      eCommerce management, Webmaster, Product Photography, Affiliate manager, IT, SEO and Social Media Manager. Maintained and managed 5 online retail stores including CatToys.com and RetailPets.com. All aspects of the sites from product creation and category organization to product photography. I also implemented and managed social media for 3 of the sites. Maintained SEO. Created an online persona for CatToys.com as BorisKitty. Skills: Knowledge of HTML, PHP, mySQL databases., PhotoShop, Illustrator, Dreamweaver Show less

  • Berks Pro Web
    • Web Designer / Web Manager
      • Feb 2000 - Dec 2003

      Created and maintained over thirty web sites for a variety of businesses and other customers. Provided web optimization and search engine submittal often achieving high ranks within major search engines for our clients. Used a number of programs in the development of the sites as well as on the web site itself. These programs include; Photoshop, Acrobat, Image Ready, Illustrator, MS FrontPage, Corel WebMaster, PaintShop, Fireworks, Flash, Perl/CGI, mySQL, ASP, PHP and others. Plus retail sales of computers, parts and services. Show less

  • 800-Trekker
    • Webmaster & eCommerce Manager
      • Jun 1998 - Feb 2000

      Helped the company start their online catalogs (Trekker.com and Brainstorms.com). Managed all aspects of the website from design to product categories. Designed and maintained sub-stores and affiliate pages for outside companies like 94 WYSP and the Scifi Channel. Learned and implemented SEO for all pages. Worked closely with the art department for product images. Often taking photos of products for both print and the web. Helped the company start their online catalogs (Trekker.com and Brainstorms.com). Managed all aspects of the website from design to product categories. Designed and maintained sub-stores and affiliate pages for outside companies like 94 WYSP and the Scifi Channel. Learned and implemented SEO for all pages. Worked closely with the art department for product images. Often taking photos of products for both print and the web.

Education

  • Reading Area Community College
    Web/Multimedia Management and Webmaster
    2023 - 2025
  • Reading Area Community College
    Math & Computer Sciences
    1994 - 1996
  • Pennsylvania College of Art & Design
    Photography
    1992 - 1994

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