Kelly Fan

Product Manager at GoerTek Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
CN

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Experience

    • China
    • Computers and Electronics Manufacturing
    • 500 - 600 Employee
    • Product Manager
      • Aug 2019 - Present

  • Texas Irving Library USA
    • 75063, Irving, Texas, United States
    • Volunteer
      • Nov 2016 - Oct 2018

      As a volunteer, I worked in Irving republic library to support the activities. As a volunteer, I worked in Irving republic library to support the activities.

    • China
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Product Manager
      • Jun 2012 - Jul 2015

      1. 拜访海外市场、深挖客户需求-以用户思维为导向,开创新品类LED射灯和防水灯 拜访重点市场,发掘潜在的产品机会。对标竞争品牌、开展竞店考察、深挖关键机种竞品的价值链;考察产品的应用场景,面对面客户访谈,深入了解现有产品给客户的痛点、辨明核心需求。 2. 定义、开发产品—注重竞争导向,准确定义新产品,开发出2个产品的销量过百万件和1个成为行业新标杆的LED投光灯产品 定义新品以目标客户亟需的性能为核心,在结构、外观上体现差异化,有欧普DNA。在目标渠道上对标竞争对手,定义性价比。 为产品开发的优先级排序;产品实现过程中即时介入、沟通;监控推进项目的进度;把控各部门在开发方向上的一致性。 3. 建立路线图和产品组合—产品线应用于沙特BMW展厅项目 跟踪分析竞争对手、根据公司战略、结合品牌特质,针对目标市场、目标用户制定产品线路图和产品组合;确立子品类的产品层级,以流量型和优异性能型的层级为重点。 4.产品生命周期管理 执行产品生命周期的各阶段的工作,尤其是新老产品切换工作。开展销售支持工作,如制作新品上市的推介工具包、开展新品培训等。 主要业绩: 1. 100%达成预计销量,实现90%的新品上市及时率和80%的项目达成率。 2. 流量型LED投光灯在上市后1年突破50万件;因独特外观设计成为照明行业LED投光灯品类的新标杆,被称为IPHONE版LED投光灯。 3. 流量型LED球泡灯在上市后1年达到100万件,获得“畅销产品二等奖”。 4. 优异性能型LED防水灯获得“最佳产品推介奖”,因提炼、运营产品卖点出色。

    • China
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Sales Supervisor
      • May 2010 - Jun 2012

      主要通过行业展会和海外电商平台来开发海外市场的新客户,以欧洲、亚洲为重点市场;重点工作是开发经销商和独家经销商以抢占当地市场份额。 业绩达成: *年度销售额达成率为100% *批零渠道上,成功开发出3家经销商和1家独家经销商;工程渠道上,谈判获取到2011年亚洲冬运会阿拉木图城市路灯改造项目订单。 Responsibilities: ● Exploit new customers through lighting exhibitions and E-commence platform. ● Establish dealers and exclusive distributor to gain more market share. ● Maintain old customers and obtain re-ordering. Achievement: 1. 100% hit rate of sales is achieved. 2. By wholesales channel, 3 dealers and 1 exclusive distributor were established. 3. By project channel, the project of LED street light in Alma-Ata City in 2011 Asia Winter Olympics was won.

    • China
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Sales Specialist
      • Apr 2007 - May 2010

      主要通过食品机械行业展会和海外电商平台来开发海外市场的新客户,以欧洲、亚洲为重点市场;维护跟进老客户,提⾼翻单率。 业绩达成: 年度销售额达成率为90%;老客户翻单达成率为80%。 Responsibilities: ● Explore new customers by participating in trade show and E-commence platform. ● Maintain old customers for re-ordering. Achievement: 1. 90% hit rate of sales task is achieved 2. 80% hit rate of reordering from exsiting customers. 主要通过食品机械行业展会和海外电商平台来开发海外市场的新客户,以欧洲、亚洲为重点市场;维护跟进老客户,提⾼翻单率。 业绩达成: 年度销售额达成率为90%;老客户翻单达成率为80%。 Responsibilities: ● Explore new customers by participating in trade show and E-commence platform. ● Maintain old customers for re-ordering. Achievement: 1. 90% hit rate of sales task is achieved 2. 80% hit rate of reordering from exsiting customers.

Education

  • Nanjing University of Finance and Economics
    本科, 社会工作
    2003 - 2007

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