Experience

Trowbridge Professional Corporation

• Canada
• Accounting
• 100 - 200 Employee

• Senior Marketing Manager

  • Jan 2023 - Present

• Marketing Manager - Toronto - United Kingdom - Germany

  • Apr 2018 - Present



MNP LLP

• Marketing Manager - National and Regional Markets

  • Mar 2015 - Mar 2018

  Marketing strategist who takes a highly collaborative approach to working with national and regional managing partners and client group leaders to understand business objectives and execute on marketing plans and activities to drive brand awareness and create sales opportunities. REAL ESTATE AND CONSTRUCTION - FOOD AND BEVERAGE - PUBLIC SECTOR - MANUFACTURING - CORPORATE FINANCE - PROFESSIONALS - CANNABIS - SPECIALITY EMERGING MARKETS - Working with general practitioners, senior partners, board members and managing partners on the development, management and execution of the region's integrated marketing/communication plans and timely execution of all deliverables - Communication with key stakeholders on a continuous basis to gain a clear understanding of operational goals and aligning marketing activities KEY REGIONAL AND NATIONAL MARKETING ACTIVITIES - Ownership and accountable for the firm's national food and beverage marketing plan as well as the regional niche marketing plans - Identifying prospecting opportunities and delivering tailored pitch books showcasing niche and service line expertise - Instrumental in the development and roll-out of the firm's account planning program - Leading the strategic positioning of the firm's successful market entry into new areas of business - Creating and directing compelling content including blog posts, articles, thought leadership, e-mail campaigns, brochures - Key role in developing and streamlining internal processes to be leveraged nationwide - Managing sponsorships and negotiating benefits - Analyzing and reporting on campaign results and communication plans - Development and execution of memorable client experiences aligned with strategic business objectives - Mentoring and guiding Toronto marketing team and national food and beverage team in all marketing initiatives



Freelance: Small Business Marketing Solutions

• Consultant

  • Aug 2014 - Mar 2015

  Providing small business owners with unique and innovative solutions for customer retention, customer engagement and strategic development. Offering creative, impactful and measurable results using digital marketing tactics, social media outreach and networking event development/execution. Providing small business owners with unique and innovative solutions for customer retention, customer engagement and strategic development. Offering creative, impactful and measurable results using digital marketing tactics, social media outreach and networking event development/execution.



The Law Society of Upper Canada

• Canada
• Law Practice

• Marketing and Events Specialist/Marketing Team Leader - Continuing Legal Education/CPD

  • Jul 2002 - Aug 2014

  Strategic development, execution and management of all marketing (print and digital) and special event projects related to the delivery of legal education to lawyers and paralegals in Ontario. EVENT MANAGEMENT - Responsible for the planning, development and on-site management of all aspects of several large annual off-site events and social networking activities designed for lawyers and paralegals - Conceptualized, organized and delivered large scale trade shows including the development of incentives for vendors and attendees MARKETING - Active leadership role in the department – setting strategic and measurable team goals, overseeing marketing plans (print and digital) and their execution, introducing new innovative ideas - Produced print and digital seasonal calendars showcasing event details and the benefits of attending - Wrote, edited and proofread all marketing content for accuracy - Monitored and reported on monthly sales results/statistics including customer profiling - Refined products and services to meet the demands of the customer based on analysis of sales/customer profiling SOCIAL MEDIA - Leadership role in the introduction and successful implementation of social media channels to the Law Society (Facebook, Twitter, Instagram, YouTube) - Prepared comprehensive social media strategy documents and presentations for senior management approval outlining overall vision, goals, crisis management, customer service, engagement, brand consistency (aesthetics and tone) and reporting mechanisms for Facebook, Twitter, Instagram and YouTube rollout - Prepared high level summary for management reporting on monthly growth and achievements on all social media channels BRAND DEVELOPMENT AND AWARENESS - Contributed to the research, development and launch of the Law Society’s overall CPD brand and subsequent new product launches - Established, maintained and created awareness of the brand through all print and digital marketing channels


Gowling Lafleur Henderson LLP
• Events and Regional Marketing Manager

  • Feb 1997 - Jul 2002

Swiss Re
• Financial Services
• Marketing Co-ordinator and Office Services Co-ordinator

  • Mar 1992 - Feb 1997