Director of Fitness

• Aug 2021 - Present

- Drive global content strategy and serve as fitness subject matter expert for Content, Product & Marketing to ensure the brand and game experience is authentic, safe, and effective - Apply user data and market research to guide content improvements, new product developments, and release schedules - Successfully developed & launched 3 new fitness gaming experiences (Combat, Sculpt, & Warm Ups/Cool Downs) and 10 Collections - Developed the FitXR Content and Voice-Over Guidelines to outline the best practices to achieve a cohesive brand and standard across all content - Produce and Art Direct all FitXR shoots (photoshoots, video, MR) - Coach, collaborate, and integrate celebrity talents like Zion Clark and Nicola Adams into FitXR content

Director of Fitness

• Jun 2021 - Aug 2021

Fitness Producer

• Oct 2018 - Jun 2021

• Manage the creation of live and on-demand fitness content including concept development, instructor selection, rehearsals, shooting, and pre/post production editing• Lead, hire, train, schedule, and continuously develop a diverse team of 25+ instructors to deliver engaging on-camera performances across various training styles, including strength, yoga, dance, boxing, and barre• Leverage insights using subscriber data to strategically design 10 new on-demand programs in 2020 (400% increase from 2019)• Cross-functional collaboration with Fitness, Production, Product, and Social teams to create over 260 hours of live content, 12 new on-demand programs, and launch 3 additional apps (HIIT, Yoga, and Running) over the past 2 years• Created the Daily Burn Programming Guidelines outlining best practices for talent to achieve a universal and cohesive brand identity across their workout programming• On-set responsibilities include quickly troubleshooting issues, rehearsing exercises with talent, setting up shots with Technical Director, and assisting talent in real time to ensure a seamless on-camera performance

Fitness Consultant

• Feb 2020 - Feb 2020

• Served as fitness expert on shoot for Under Armour’s MyFitnessPal App "Guided Workout Routines" • Collaborated with the Director and Under Armour’s Product Design Team to ensure all content was staged and shot specifically for the app platform • Scripted proper cues for 100 exercises ranging from mobility to powerlifting • Rehearsed with talent and verified form and cues were executed correctly during the shoot • Served as fitness expert on shoot for Under Armour’s MyFitnessPal App "Guided Workout Routines" • Collaborated with the Director and Under Armour’s Product Design Team to ensure all content was staged and shot specifically for the app platform • Scripted proper cues for 100 exercises ranging from mobility to powerlifting • Rehearsed with talent and verified form and cues were executed correctly during the shoot

Personal Trainer, Group Fitness Instructor, Nutrition Coach, Metabolic Technician

• Apr 2016 - Oct 2018

• Created motivating and high-energy strength & conditioning classes in the following Lifetime Signature Formats: Gluteus Maxout, Dance Jam, & C9 • Developed and executed training programs for 1-1 and small groups based on specific goals • Conducted metabolic assessments to determine how well individuals burn fat at different exercise intensities and developed cardio programs tailored to the individuals specific heart rate zones and goals • Created motivating and high-energy strength & conditioning classes in the following Lifetime Signature Formats: Gluteus Maxout, Dance Jam, & C9 • Developed and executed training programs for 1-1 and small groups based on specific goals • Conducted metabolic assessments to determine how well individuals burn fat at different exercise intensities and developed cardio programs tailored to the individuals specific heart rate zones and goals

Brand Manager

• Sep 2016 - Mar 2018

• Built YoJo’s brand and design aesthetic to meet the constantly evolving needs of a start-up • Helped shoot, direct, and edit digital yoga content for online platform• Responded to ad hoc requests and assumed additional responsibilities as needed (e.g., client relations, managing staff, event planning)

Account Manager

• Jan 2016 - Sep 2016

Personal Trainer

• Nov 2015 - Apr 2016

• Graduated Equinox Fitness Training Institute which focuses on movement, nutrition, and regeneration of the body • Designed and implemented personalized exercise programs based on clients’ needs and goals • Tracked results and used different techniques to hold clients accountable outside of our sessions • Graduated Equinox Fitness Training Institute which focuses on movement, nutrition, and regeneration of the body • Designed and implemented personalized exercise programs based on clients’ needs and goals • Tracked results and used different techniques to hold clients accountable outside of our sessions

Client Service Representative- Comedy Central & SpikeTV

• Oct 2014 - Nov 2015

- Responsible for managing 45 multimillion-dollar accounts and tracking campaign delivery - Communicate with clients and internal teams to properly execute advertisement scheduling - Assist in preparation and presentation of network updates, marketing opportunities, and new business pitches to clients - Exceed customers’ post sale needs and expectations, while adhering to all policies and processes - Responsible for managing 45 multimillion-dollar accounts and tracking campaign delivery - Communicate with clients and internal teams to properly execute advertisement scheduling - Assist in preparation and presentation of network updates, marketing opportunities, and new business pitches to clients - Exceed customers’ post sale needs and expectations, while adhering to all policies and processes

Trade Marketing Analyst Intern

• Jun 2014 - Aug 2014

- Led project to create a promotion distribution strategy for the product launch of Amope Pedi Perfect - Analyzed sales, buyer, and demographic data to predict the geographical locations with the highest demand for the product using MRI and IRI market research data - Presented research and recommendations to an executive panel - Led project to create a promotion distribution strategy for the product launch of Amope Pedi Perfect - Analyzed sales, buyer, and demographic data to predict the geographical locations with the highest demand for the product using MRI and IRI market research data - Presented research and recommendations to an executive panel

Stores Executive Intern

• Jun 2013 - Aug 2013

- Managed 48 million dollar store and a team of 150 employees - Placed 1st out of 10 district interns in the Final Intern Operational Review - Increased regional guest service ranking by 20% by creating a new approach to store management - Enhanced leadership, interpersonal, problem-solving, and organization skills - Managed 48 million dollar store and a team of 150 employees - Placed 1st out of 10 district interns in the Final Intern Operational Review - Increased regional guest service ranking by 20% by creating a new approach to store management - Enhanced leadership, interpersonal, problem-solving, and organization skills

Project Assistant

• Dec 2012 - Jan 2013

- Assisted Art Director in revitalizing clients corporate identity - Utilized graphic design skills (Adobe Illustrator, InDesign, and Photoshop) and social media knowledge to develop a new marketing strategy - Assisted Art Director in revitalizing clients corporate identity - Utilized graphic design skills (Adobe Illustrator, InDesign, and Photoshop) and social media knowledge to develop a new marketing strategy

Client Service Intern

• Jun 2012 - Aug 2012

- Launched digital advertising campaigns and aided sales team in post-sale efforts - Communicated with various departments to ensure that client goals were being met - Enhanced analytical skills by using Atlas, DART, PointRoll, and SalesForce to monitor campaign success - Launched digital advertising campaigns and aided sales team in post-sale efforts - Communicated with various departments to ensure that client goals were being met - Enhanced analytical skills by using Atlas, DART, PointRoll, and SalesForce to monitor campaign success