Content Manager

• May 2020 - Present

Director of Digital Marketing and Web Development

• Feb 2018 - May 2020

Promoting deeper connection between horse and rider through thoughtful selection, fitting, and care for your tack. Your tack matters. The right equipment should help, not hinder, in every aspect of your journey together. We work across all disciplines, breeds, levels of skill, and budget to achieve the best fit possible to enhance the performance, health, and happiness of both horse and rider. We’re forever independent, so you can count on us to help you find the best match, regardless of brand. We continually evaluate the latest trends and technology in the equine consumer market to better serve our clients with up-to-date knowledge. Already have a saddle you love? Ask us how proper care, fitting, and maintenance can extend the life of your tack and make the most of your investment. When you’re ready to find a new home for your trusty saddle, we’ll help with that too. Show less

Account Executive

• May 2017 - Nov 2017

• Crafted personalized, compelling pitches for email outreach, achieving an initial reply rate of 30% • Delivered presentations to prospective clients and agency media buyers • Utilized marketing data for targeted, effective outreach • Created and maintained extensive prospect list through independent research • Crafted personalized, compelling pitches for email outreach, achieving an initial reply rate of 30% • Delivered presentations to prospective clients and agency media buyers • Utilized marketing data for targeted, effective outreach • Created and maintained extensive prospect list through independent research

Sales Representative

• Jan 2014 - Dec 2016

• YTD revenue increased 7% in 2016• Increased Pearson technology registrations by 5.4% in 2015• Achieved return unit incentive in both 2014 and 2015• Operated territory within budget in both 2014 and 2015; saved over $1000 in budget in2015• Expanded market share in both math and science disciplines with over 2000 takeawayunits in 2015• Negotiated with bookstore managers to increase revenue through larger orders• Maintained existing business while qualifying, developing, and closing new leads inmulti-million dollar sales territory• Managed every aspect of customer experience with Pearson from prospecting andclosing to onboarding and ongoing usage of Pearson products Show less

Editorial Assistant

• Oct 2012 - Dec 2013

• Supported Senior Acquisitions Editor with scheduling and project tracking as well as administrative tasks such as invoice processing and author correspondence• Liaised with marketing, project management, sales, and finance, gaining a broad familiarity with the publishing process• Promoted to sales force ahead of schedule due to outstanding performance and personal recommendation

Intern

• Jan 2011 - May 2011

Editorial Intern

• May 2010 - Aug 2010

Editorial Intern

• Jun 2009 - Aug 2009