Experience

Wargaming

• Cyprus
• Computer Games
• 700 & Above Employee

• Creative Director, APAC Studio

  • Apr 2017 - Present

  A member of The Agency of Wargaming. Focusing on handling the people behind the creative output and delivering creative solutions that help to achieve product-market fit in the following countries: China, Japan, Korea, ANZ and the SEA markets. - Manage the design team and clients globally and virtually- Meeting with clients (products) to determine the need and seek client buy-in- Facilitate creative project kickoffs; create a roadmap, delegate tasks, map put budget and timelines- Lead brainstorming sessions- Benchmark budget expenditures against projections- Oversee daily tasks tied to creative production and troubleshooting issues- Provide creative insights on player experience, market trends in the APAC/CN region, as well as analysis to ensure the project stays within brand standards- Suggest changes to workflows in order to improve efficiency

• Art Director

  • Mar 2012 - Apr 2017

  Joined as the only designer in this start-up office in Singapore, focused on shaping creative strategies and design solutions with minimum resources. - Nurture and expand the team from 1 to 8 artists in 5 countries- Build team's portfolio from a single solution to multiple skillsets- Set client brief templates, art team SOP, timesheet and other documentation- Set up a channel to the global publishing team to get assets directly and smoothen work process- Mentor junior designers, guide them to think visually as it pertains to visual language decision and rationaleOversee creative aspect of marketing and responsible for development and production of print ads, product design, exhibition design, digital ad, web design, concept art and video production for company branding in Asia Pacific region: Taiwan, Australia, Korea, Japan, Thailand, and other Southeast Asia countries.- Lead in a special project, Armoured Persona.** Armoured Persona (AP) is a campaign that introduces a story to World of Tanks PC. The objective is to add another aspect of the game and use it as a new angle to pique interest and recall players, as well as promote competitive gaming in World of Tanks. We created a fantasy world that turns WWII battleground (the gameplay) to a combat arena. Professional arena combatants (tanks/players) are called "Armoured Personas". Storylines between APs provide an easier and quicker way to understand the characteristics of the tanks and the gameplay.https://worldoftanks.asia/en/content/armoured-persona/



Convertium Pte Ltd

• 1 - 100 Employee

• Senior Web Designer

  • Jun 2010 - Mar 2012

  Lead designer of OCBC Bank website.Staff of the year finalist 2011.Heavily involved in OCBC Bank website revamp project, from early planning stage: wireframe design, UI UX design, tone of voice, choice of color, to design stage: Navigation bar design, Credit card, Premium Banking UI design and more. Also, OCBC Intranet homepage, EDM, performance advertising banners. Other projects: Shangri-La International Hotels, Caltex, ParkwayHealth Lead designer of OCBC Bank website.Staff of the year finalist 2011.Heavily involved in OCBC Bank website revamp project, from early planning stage: wireframe design, UI UX design, tone of voice, choice of color, to design stage: Navigation bar design, Credit card, Premium Banking UI design and more. Also, OCBC Intranet homepage, EDM, performance advertising banners. Other projects: Shangri-La International Hotels, Caltex, ParkwayHealth



Japan Internet Technologies Pte. Ltd.

• Web Designer

  • Nov 2008 - Jun 2010

  Create HTML-CSS templates for pitches and UI design for a Facebook game. New Projects: Online Orchid Store (kochoranokurimasenka.jp), Beach Salon, Reload (Facebook)Maintenance: Japan-zaixian.cn Create HTML-CSS templates for pitches and UI design for a Facebook game. New Projects: Online Orchid Store (kochoranokurimasenka.jp), Beach Salon, Reload (Facebook)Maintenance: Japan-zaixian.cn



Asiasoft Corporation PCL

• Computer Games
• 1 - 100 Employee

• Designer

  • Jun 2007 - Sep 2008

  Design new game websites from scratch: Produce graphic images, design framework, coding, and maintain banner services. Projects include MapleStory SEA, CabalSEA, Richman Online, Darkness and Light, Audition, GetAmped, GrandChase and etc. Others: editorial, merchant design, greeting cards & etc. Design new game websites from scratch: Produce graphic images, design framework, coding, and maintain banner services. Projects include MapleStory SEA, CabalSEA, Richman Online, Darkness and Light, Audition, GetAmped, GrandChase and etc. Others: editorial, merchant design, greeting cards & etc.



Makansutra

• Food and Beverage Services
• 1 - 100 Employee

• Creative Project Executive & Designer

  • Apr 2006 - May 2007

  Schedule planning and assists the CEO in his photoshoot sessions. Manage several creative projects, liaise with freelancers, printers, event personals, and etc. Maintain photo library and create marketing design for Makansutra Gluttons Bay.Projects: Makansutra Guide 2007, Makansutra Singapore Street Food Masters 2007 - 2008, Makansutra Gluttons Bay & Yeo's campaign• Graphic design• Photography• Project management• Translation (Eng – Chi) Schedule planning and assists the CEO in his photoshoot sessions. Manage several creative projects, liaise with freelancers, printers, event personals, and etc. Maintain photo library and create marketing design for Makansutra Gluttons Bay.Projects: Makansutra Guide 2007, Makansutra Singapore Street Food Masters 2007 - 2008, Makansutra Gluttons Bay & Yeo's campaign• Graphic design• Photography• Project management• Translation (Eng – Chi)