Experience

Newmarket Holidays

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Lead of Creative Copy and Communications

  • Oct 2021 - Present

  • Leading on creating engaging, compelling, stand-out sales messaging for new and existing tours and cruises, working in association with Product Managers and their briefs.• Providing copy as required by other members of the Marketing team, working to their brief.• Working with E-commerce and Product teams to make sure marketing campaigns, content and product connect seamlessly.• Supporting the wider Acquisition teams with their work, particularly with Social and PR and with differentiated copy to meet B2B and B2C needs.• Maintaining, evolving, and sharing brand guidelines and being the brand guardian for the written word.• Ensuring the tone, quality, and consistency of all copy across the Company. • Editing, sub-editing and proofreading content created by other members of the team.• Writing press releases for Travel Agencies and signing off on all press releases for B2B/B2C distribution.• Managing projects with many stakeholders, formulating the right brief and ensuring that what's produced matches expectations. • Identifying customers’ needs and any new opportunities in content; recommending changes and learning what does and doesn’t resonate in a continuous cycle of improving copy and content.



Vision Direct

• Retail
• 1 - 100 Employee

• EN Copywriter

  • Jul 2020 - Sep 2021

  • Produced localised copy for the UK/US/IE websites.• Wrote the base copy to be used by other members of the team. • Edited and proofed EN copy across 3 markets in a sole capacity.• Worked closely with the Content Manager to ensure EN copy is suitable for UK/US/IE websites. • Created and wrote content for the emails, products and PR assets of the different markets. • Conducted research, proposed content ideas and kept track of current events across 3 markets for email campaigns, blog posts and social media. • Partook in every step of the content creation process, including researching, writing, working in collaboration with the design team, monitoring performance and reporting on progress. • Optimisation of existing content across 3 markets. • On-page SEO recommendations (internal links, providing copy for metadata).• Planned the EN editorial calendar for website content such as blogs, articles and informational pages.• Conducted appropriate keyword research to ensure copy is optimised across 3 websites.• Content optimisation for the transactional purchase user journey content.



Jacada Travel

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Content Writer

  • Aug 2019 - May 2020

  • Increased client engagement by crafting inspiring and informative travel booklets on a weekly basis.• Worked alongside the sales team to continuously generate new proposals for the company's clients. • Enhanced the company’s search engine ranking with unique and engaging website content in the form of hotel descriptions, destination pages and example trips.• Decreased bounce rates while increasing the time on page for several example trips on a monthly basis.• Played a key role in building and launching the 11th edition of The Explorer Magazine (Slow Travel) alongside the marketing team.



Occam Digital Limited

• United Kingdom
• Advertising Services

• Contract Content Specialist

  • May 2019 - Aug 2019

  • Improved online brand visibility through creative articles for a range of professional services, including accountants, lawyers and healthcare consultants.• Produced and edited articles for the Columbus Travel Media’s portal - the World Travel Guide. • Improved online brand visibility through creative articles for a range of professional services, including accountants, lawyers and healthcare consultants.• Produced and edited articles for the Columbus Travel Media’s portal - the World Travel Guide.



Marsh & Parsons

• United Kingdom
• Real Estate
• 200 - 300 Employee

• Marketing Coordinator - Content & PR

  • Feb 2019 - Apr 2019

  • Worked closely with the marketing team, agencies and company experts, and assisted in the creation, management and execution of Marsh & Parsons' content plan. • Created interesting and engaging content for social media platforms and assisted in the management of these channels. • Worked closely with the marketing team, agencies and company experts, and assisted in the creation, management and execution of Marsh & Parsons' content plan. • Created interesting and engaging content for social media platforms and assisted in the management of these channels.



Nexford University

• United States
• Higher Education
• 100 - 200 Employee

• Contract Copywriter

  • Jan 2019 - Feb 2019

  • Produced quality marketing copy in line with the brand guidelines for use in campaigns, initiatives and brand activities. • Created a variety of content, from print and online adverts to email campaigns and web and brochure copy. • Produced quality marketing copy in line with the brand guidelines for use in campaigns, initiatives and brand activities. • Created a variety of content, from print and online adverts to email campaigns and web and brochure copy.



Encounters Travel

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Content Writer and Coordinator

  • May 2018 - Dec 2018

  • Increased web traffic to the company website by creating well-written and compelling articles tailored to potential adventure travellers.• Grew revenue by inspiring browsers to make bookings based on the company’s web content.• Successfully implemented strategies to push browsers from blog posts and website articles to the various calls to action that result in sales.• Dramatically improved the company’s SEO rankings in Google. • Increased web traffic to the company website by creating well-written and compelling articles tailored to potential adventure travellers.• Grew revenue by inspiring browsers to make bookings based on the company’s web content.• Successfully implemented strategies to push browsers from blog posts and website articles to the various calls to action that result in sales.• Dramatically improved the company’s SEO rankings in Google.



Ten Lifestyle Group

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Content Writer

  • Feb 2017 - Mar 2018

  • Elevated member take-up on the various product offerings and the concierge service by writing and publishing enticing articles on the Ten Group website.• Greatly improved the quality of existing Ten Group web pages and articles through meticulous re-writing, editing and proofreading.• Ensured all content on the company website was accurate, appealing and interesting by performing extensive research and fact-checking. • Elevated member take-up on the various product offerings and the concierge service by writing and publishing enticing articles on the Ten Group website.• Greatly improved the quality of existing Ten Group web pages and articles through meticulous re-writing, editing and proofreading.• Ensured all content on the company website was accurate, appealing and interesting by performing extensive research and fact-checking.



Utopia World

• South Africa
• Advertising Services
• 1 - 100 Employee

• Intern Copywriter

  • Oct 2016 - Oct 2016

  • Raised Utopia Agency’s profits by providing well-written and sellable copy for their clients.• Added value for the company’s clients by writing and creating presentations for their activations. • Raised Utopia Agency’s profits by providing well-written and sellable copy for their clients.• Added value for the company’s clients by writing and creating presentations for their activations.



Meerkatᵀᴹ

• South Africa
• Financial Services
• 1 - 100 Employee

• Freelance Copywriter

  • Sep 2016 - Sep 2016

  • Improved brand awareness for Meerkat Financial by creating a brand character, and producing and implementing a social media campaign. • Improved brand awareness for Meerkat Financial by creating a brand character, and producing and implementing a social media campaign.



Twyford School

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Tutor

  • Jan 2011 - Dec 2011

  • Managed a boarding house of over one hundred students.• Assisted with the drama and cooking classes. • Carried out day-to-day administration. • Managed a boarding house of over one hundred students.• Assisted with the drama and cooking classes. • Carried out day-to-day administration.