Kelly Andrews
Client Manager at Talon America- Claim this Profile
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Bio
Kevin Potter
I had the pleasure to work with and manage Kelly for the better part of two years at Experian. In that time I was able to watch Kelly's professional skill set grow exponentially. Kelly has a natural inclination towards customer support and project management. Her ability to understand a marketing initiative and outline a plan to achieve an end goal was instrumental in the success of our team. She has a solid grasp on marketing concepts and how to apply them in the digital landscape. Additionally, Kelly excelled at training, enabling and managing a group of offshore resources. This skill set proved to be a major asset on a team comprised mostly of international resources across many time zones. She was able to establish process and keep project tasks organized between all resources. As digital industries shift towards virtual workplaces Kelly is well-equipped to meet the challenges. I hope to have the opportunity to work with Kelly in the future and I endorse her 100% wherever her career leads her.
Kevin Potter
I had the pleasure to work with and manage Kelly for the better part of two years at Experian. In that time I was able to watch Kelly's professional skill set grow exponentially. Kelly has a natural inclination towards customer support and project management. Her ability to understand a marketing initiative and outline a plan to achieve an end goal was instrumental in the success of our team. She has a solid grasp on marketing concepts and how to apply them in the digital landscape. Additionally, Kelly excelled at training, enabling and managing a group of offshore resources. This skill set proved to be a major asset on a team comprised mostly of international resources across many time zones. She was able to establish process and keep project tasks organized between all resources. As digital industries shift towards virtual workplaces Kelly is well-equipped to meet the challenges. I hope to have the opportunity to work with Kelly in the future and I endorse her 100% wherever her career leads her.
Kevin Potter
I had the pleasure to work with and manage Kelly for the better part of two years at Experian. In that time I was able to watch Kelly's professional skill set grow exponentially. Kelly has a natural inclination towards customer support and project management. Her ability to understand a marketing initiative and outline a plan to achieve an end goal was instrumental in the success of our team. She has a solid grasp on marketing concepts and how to apply them in the digital landscape. Additionally, Kelly excelled at training, enabling and managing a group of offshore resources. This skill set proved to be a major asset on a team comprised mostly of international resources across many time zones. She was able to establish process and keep project tasks organized between all resources. As digital industries shift towards virtual workplaces Kelly is well-equipped to meet the challenges. I hope to have the opportunity to work with Kelly in the future and I endorse her 100% wherever her career leads her.
Kevin Potter
I had the pleasure to work with and manage Kelly for the better part of two years at Experian. In that time I was able to watch Kelly's professional skill set grow exponentially. Kelly has a natural inclination towards customer support and project management. Her ability to understand a marketing initiative and outline a plan to achieve an end goal was instrumental in the success of our team. She has a solid grasp on marketing concepts and how to apply them in the digital landscape. Additionally, Kelly excelled at training, enabling and managing a group of offshore resources. This skill set proved to be a major asset on a team comprised mostly of international resources across many time zones. She was able to establish process and keep project tasks organized between all resources. As digital industries shift towards virtual workplaces Kelly is well-equipped to meet the challenges. I hope to have the opportunity to work with Kelly in the future and I endorse her 100% wherever her career leads her.
Experience
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Talon America
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United States
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Advertising Services
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1 - 100 Employee
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Client Manager
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Mar 2019 - Present
• Lead day to day account management for clients and agencies • Develop strong positive working relationships with colleagues, clients, agencies, vendors, & partners • Lead the creation, maintenance, and management of documents and reports throughout the planning and buying process, such as media plan, contracts, production, and reporting • Conduct negotiations as required alongside Client Director/VP to ensure delivery of plans to budget and with best value offer for clients • Work collaboratively across all internal teams including Client Service, Production, Finance, Sales, etc. • Effectively resolve day to day issues as required alongside internal and external stakeholders • Work closely with vendors to stay up to date on their portfolio of OOH inventory and services, developing new opportunities together where possible • Support Client Director in key client reports and regular pipeline reporting • Proactively identify and pursue opportunities for new and/or organic business development alongside Client Director/VP • Ensure use of all internal and external tools and systems for planning, measurement, etc. as required
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Clear Channel Outdoor
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United States
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Advertising Services
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700 & Above Employee
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Sales Coordinator/Project Manager
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Mar 2017 - Feb 2019
• Assists VP of Sales and 10 account executives on a daily basis • Responsible for entering in order requests, arranging for shipment of materials, and ensuring high levels of customer service • Organize contracts and prepare posting instructions for all account executives for execution of advertisement • Create custom maps of media products, target locations/geocodes, targeted zip codes, demographic information, etc. • Pull location lists, completion reports, proof of performance reports and research information for panels such as availability & monitor sign postings, take downs, generate Web POP reports • Provide clients and agencies with detailed proposals • Communicate with appropriate offices to receive demographic information, available media in respective markets, ensure posting and verify any other pertinent information • Complete and submit all expense reports for the VP and all Account Executives • Create PowerPoint presentations as requested • Schedule travel as needed
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Havas Edge
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United States
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Advertising Services
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100 - 200 Employee
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Account Coordinator
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Feb 2016 - Dec 2016
• Identify, document, and communicate client needs, goals, and expectations• Attend weekly client calls with Account Executive (AE) and assist with preparation of all materials needed for calls• Daily review of media performance in order to ensure clients’ KPI’s (key performance indicators) are being met• Assist AE with the planning and management of client budgets• Daily interaction with buyers to obtain station rates and negotiate future media bookings• Assist buyers and media assistants to ensure media is airing at the times and rates requested by the AE and agreed to by the buyer• Proficient with Havas Edge media buying and reporting system• Plan effective media schedules using historical client data, syndicated research tools, target demographic info and competitor analysis• Prepare client presentations and custom reports using PowerPoint, Excel, and other tools• Schedule and coordinate phone calls with clients daily
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Media Coordinator
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Aug 2015 - Feb 2016
• Assist buyer in the company to provide key advertising opportunities to TV station clients.• Complete station orders and schedule revisions• Accurately enter TV spot times on a daily basis to ensure all media airs as scheduled• Analyze reports on a weekly basis to better understand and meet performance and clearance expectations• Prepare and facilitate processing paperwork between the buyer and accounting which includes check requests and station setup requests• Liaison between the buyer, station, and rep firms; provide administrative and customer service support
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Invoicing Coordinator
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Apr 2015 - Aug 2015
• Provide administrative support to the media buying group • Verify high volume of station invoices ensuring the data matches the system• Work directly with Buyers, Account Executives at TV stations to resolve any outstanding or discrepant invoices• Prepares full disclosure on a monthly basis for various clients – this includes filing and alphabetizing processed invoices• Review statements on a monthly basis for assigned stations
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Experian
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Information Services
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700 & Above Employee
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Account Manager
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Mar 2013 - Nov 2014
• Set-up, test, and deploy our clients' email marketing campaigns using a proprietary, web-based application • Account management and client relations specifically regarding production status and application-related inquiries. Largest clients include JC Penny's, Regal Cinemas, Sirius XM, & Norwegian Cruise Line • Guide clients’ e-marketing calendars, trafficking assets, subscriber database maintenance, and strategies for a successful estimated growth rate • Support clients in developing and reporting on results of their email campaigns • Implement quality assurance processes to ensure accurate and on-time campaign delivery • Perform basic project management and obtain good communication skills • Help clients build and improve their email marketing strategies
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UC Berkeley Cal Rec Sports
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Berkeley, CA
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Marketing Associate
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Feb 2012 - Jun 2012
● Managed student street teams to promote internal and partner programs, products and services at experiential events ● Marketing channel management of Facebook page, blog sites, constant contact and other social media channels led to high percentage growth in “likes”. ● Coordinated events with team and partner collaboration ● Managed student street teams to promote internal and partner programs, products and services at experiential events ● Marketing channel management of Facebook page, blog sites, constant contact and other social media channels led to high percentage growth in “likes”. ● Coordinated events with team and partner collaboration
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GRADIENT
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United States
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Marketing Services
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1 - 100 Employee
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Intern
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May 2011 - Aug 2011
● Updated and/or entered information for over 1000 client contact records in Excel ● Updated marketing content on company’s Facebook page ● Organized the office, answered phones, processed purchase orders and venue contracts ● Fulfilled event tasks: ordered food, decorations; prepared tasks for event staff ● Assisted Director with providing site visits for prospective clients ● Updated and/or entered information for over 1000 client contact records in Excel ● Updated marketing content on company’s Facebook page ● Organized the office, answered phones, processed purchase orders and venue contracts ● Fulfilled event tasks: ordered food, decorations; prepared tasks for event staff ● Assisted Director with providing site visits for prospective clients
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UC Berkeley Cal Rec Sports
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Berkeley, CA
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Membership Services/Front Desk
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Jun 2008 - Aug 2008
● Account managment and service on new, renewal, and returning members. Outstanding customer service retained large percentage of new accounts for 6 months. ● Account managment and service on new, renewal, and returning members. Outstanding customer service retained large percentage of new accounts for 6 months.
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UC Berkeley-Haas Business School
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Berkeley, CA
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Student Assistant
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Jun 2008 - Aug 2008
● Filed confidential donor, corporate, and foundation documents ● Assisted the stewardship office with business alumni and corporate research ● Worked independently while supervisor was on maternity leave ● Filed confidential donor, corporate, and foundation documents ● Assisted the stewardship office with business alumni and corporate research ● Worked independently while supervisor was on maternity leave
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Education
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CSU Chico
Recreation Administration, Special Events -
College Park High School