Kelly Hackett
Managing Director at Tailfin Marketing- Claim this Profile
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Bio
Krista Joffe
I had the pleasure of working with and reporting to Kelly for years at AT&T. She taught me so much about advertising, agency relationships and working mom life. Kelly is a natural leader who brings out the best work in her team. She has high expectations, but her motivational leadership style makes the work feel fun and leads to truly exceptional work that delivers results. I'd highly recommend working with Kelly.
Curt Johnson
Kelly is one of my favorite clients, supervisors and hard-working marketing partners. She is thoughtful, strategic, well-rounded, and always, no matter how difficult the situation, keeps a positive attitude and a smile :-) Kelly developed her strategic skills early at BBDO and JWT, then later honed these working cross-functionally at AT&T and DirecTV, developing an integrated marketing and communications plans with multiple agencies. I highly recommend Kelly for any difficult management or marketing situation, she will excel at any strategic marketing assignment and execution of multiple and simultaneous integrated programs.
Krista Joffe
I had the pleasure of working with and reporting to Kelly for years at AT&T. She taught me so much about advertising, agency relationships and working mom life. Kelly is a natural leader who brings out the best work in her team. She has high expectations, but her motivational leadership style makes the work feel fun and leads to truly exceptional work that delivers results. I'd highly recommend working with Kelly.
Curt Johnson
Kelly is one of my favorite clients, supervisors and hard-working marketing partners. She is thoughtful, strategic, well-rounded, and always, no matter how difficult the situation, keeps a positive attitude and a smile :-) Kelly developed her strategic skills early at BBDO and JWT, then later honed these working cross-functionally at AT&T and DirecTV, developing an integrated marketing and communications plans with multiple agencies. I highly recommend Kelly for any difficult management or marketing situation, she will excel at any strategic marketing assignment and execution of multiple and simultaneous integrated programs.
Krista Joffe
I had the pleasure of working with and reporting to Kelly for years at AT&T. She taught me so much about advertising, agency relationships and working mom life. Kelly is a natural leader who brings out the best work in her team. She has high expectations, but her motivational leadership style makes the work feel fun and leads to truly exceptional work that delivers results. I'd highly recommend working with Kelly.
Curt Johnson
Kelly is one of my favorite clients, supervisors and hard-working marketing partners. She is thoughtful, strategic, well-rounded, and always, no matter how difficult the situation, keeps a positive attitude and a smile :-) Kelly developed her strategic skills early at BBDO and JWT, then later honed these working cross-functionally at AT&T and DirecTV, developing an integrated marketing and communications plans with multiple agencies. I highly recommend Kelly for any difficult management or marketing situation, she will excel at any strategic marketing assignment and execution of multiple and simultaneous integrated programs.
Krista Joffe
I had the pleasure of working with and reporting to Kelly for years at AT&T. She taught me so much about advertising, agency relationships and working mom life. Kelly is a natural leader who brings out the best work in her team. She has high expectations, but her motivational leadership style makes the work feel fun and leads to truly exceptional work that delivers results. I'd highly recommend working with Kelly.
Curt Johnson
Kelly is one of my favorite clients, supervisors and hard-working marketing partners. She is thoughtful, strategic, well-rounded, and always, no matter how difficult the situation, keeps a positive attitude and a smile :-) Kelly developed her strategic skills early at BBDO and JWT, then later honed these working cross-functionally at AT&T and DirecTV, developing an integrated marketing and communications plans with multiple agencies. I highly recommend Kelly for any difficult management or marketing situation, she will excel at any strategic marketing assignment and execution of multiple and simultaneous integrated programs.
Experience
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Tailfin Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Managing Director
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Mar 2020 - Present
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PlusUp
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United States
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Advertising Services
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1 - 100 Employee
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Managing Director
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Sep 2018 - Mar 2020
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Director of Digital Marketing Innovation & Retail Experiences
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Jul 2003 - Aug 2017
Worked with companies like Google, Apple, Facebook to create and execute first-to-market digital ideas. Key driver of national integrated advertising campaigns, running on $2B worth of media. Managed relationships with up to 8 agencies at a time, keeping everyone true to strategy & goals. Part of leadership group that managed agency relationship at holding company level. Creative work recognized with numerous creative, interactive, and marketing awards including an Emmy… Show more Worked with companies like Google, Apple, Facebook to create and execute first-to-market digital ideas. Key driver of national integrated advertising campaigns, running on $2B worth of media. Managed relationships with up to 8 agencies at a time, keeping everyone true to strategy & goals. Part of leadership group that managed agency relationship at holding company level. Creative work recognized with numerous creative, interactive, and marketing awards including an Emmy, Effies, Webbys, ADDYs, One Show, Clios, Reggies, PRO Awards, APEX and Cannes Lions. Lead AT&T’s high profile national sponsorship strategy and execution for US Olympic Committee, American Idol, NCAA, Masters, World Cup. Managed relationships key to AT&T such as NBC, Turner, FOX, Augusta National. Key contact for sponsorship agencies. Previous titles at AT&T: Director of Advertising, Lead Manager, Sr Manager Show less Worked with companies like Google, Apple, Facebook to create and execute first-to-market digital ideas. Key driver of national integrated advertising campaigns, running on $2B worth of media. Managed relationships with up to 8 agencies at a time, keeping everyone true to strategy & goals. Part of leadership group that managed agency relationship at holding company level. Creative work recognized with numerous creative, interactive, and marketing awards including an Emmy… Show more Worked with companies like Google, Apple, Facebook to create and execute first-to-market digital ideas. Key driver of national integrated advertising campaigns, running on $2B worth of media. Managed relationships with up to 8 agencies at a time, keeping everyone true to strategy & goals. Part of leadership group that managed agency relationship at holding company level. Creative work recognized with numerous creative, interactive, and marketing awards including an Emmy, Effies, Webbys, ADDYs, One Show, Clios, Reggies, PRO Awards, APEX and Cannes Lions. Lead AT&T’s high profile national sponsorship strategy and execution for US Olympic Committee, American Idol, NCAA, Masters, World Cup. Managed relationships key to AT&T such as NBC, Turner, FOX, Augusta National. Key contact for sponsorship agencies. Previous titles at AT&T: Director of Advertising, Lead Manager, Sr Manager Show less
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Executive
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May 2001 - Jul 2003
Clients included: Orkin Pest Control, Norfolk Southern Railroad, Children’s Healthcare of Atlanta, Great American Insurance Companies Clients included: Orkin Pest Control, Norfolk Southern Railroad, Children’s Healthcare of Atlanta, Great American Insurance Companies
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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May 2000 - May 2001
Clients included: Children’s Healthcare of Atlanta, Zoo Atlanta, Festival of Trees, and Art of the Season. Also worked on Kodak, WebMD, and eSASA.com Clients included: Children’s Healthcare of Atlanta, Zoo Atlanta, Festival of Trees, and Art of the Season. Also worked on Kodak, WebMD, and eSASA.com
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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Apr 1998 - May 2000
Clients included: US Dept. of Housing & Urban Development, Georgia Natural Gas Services, Iberia Airlines, Lenox Square Mall, Phipps Plaza, Hardee’s, and Atlanta 2000 Clients included: US Dept. of Housing & Urban Development, Georgia Natural Gas Services, Iberia Airlines, Lenox Square Mall, Phipps Plaza, Hardee’s, and Atlanta 2000
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Education
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The University of Georgia
ABJ, Advertising/Journalism
