Kellie Faulkner
Senior Marketing Manager at seqWell- Claim this Profile
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Bio
Leigh Lane Peine
I had the pleasure of working with Kellie as her client for two years. I was new to international education and constantly impressed by her depth of knowledge. Kellie helped us through a number of projects, including surveys and the selection and implementation of a CRM and marketing automation system. She was always reliable, thorough, and strategic, not to mention fun to work with. Kellie was able to break down complex projects into manageable steps, and her analysis of survey results provided valuable insights and guidance. I would welcome the opportunity to work with her again and wouldn't hesitate to recommend her to others.
Jenny Y.
As a project manager and marketing director, Kellie is a idea generator and good mentor for me. She is resourceful and skillful on project management. She is also a good writer to draft amazing email or landing page content for clients. She has great communication skills and remains good relationship with all our clients. She is such a charming presenters that always got high score on attendee evaluations. As my direct supervisor, it was a great experience working with Kellie and learning for her. She always brings a lot of fun and laugh to the office and plays a great role on building up a wonderful working environment.
Leigh Lane Peine
I had the pleasure of working with Kellie as her client for two years. I was new to international education and constantly impressed by her depth of knowledge. Kellie helped us through a number of projects, including surveys and the selection and implementation of a CRM and marketing automation system. She was always reliable, thorough, and strategic, not to mention fun to work with. Kellie was able to break down complex projects into manageable steps, and her analysis of survey results provided valuable insights and guidance. I would welcome the opportunity to work with her again and wouldn't hesitate to recommend her to others.
Jenny Y.
As a project manager and marketing director, Kellie is a idea generator and good mentor for me. She is resourceful and skillful on project management. She is also a good writer to draft amazing email or landing page content for clients. She has great communication skills and remains good relationship with all our clients. She is such a charming presenters that always got high score on attendee evaluations. As my direct supervisor, it was a great experience working with Kellie and learning for her. She always brings a lot of fun and laugh to the office and plays a great role on building up a wonderful working environment.
Leigh Lane Peine
I had the pleasure of working with Kellie as her client for two years. I was new to international education and constantly impressed by her depth of knowledge. Kellie helped us through a number of projects, including surveys and the selection and implementation of a CRM and marketing automation system. She was always reliable, thorough, and strategic, not to mention fun to work with. Kellie was able to break down complex projects into manageable steps, and her analysis of survey results provided valuable insights and guidance. I would welcome the opportunity to work with her again and wouldn't hesitate to recommend her to others.
Jenny Y.
As a project manager and marketing director, Kellie is a idea generator and good mentor for me. She is resourceful and skillful on project management. She is also a good writer to draft amazing email or landing page content for clients. She has great communication skills and remains good relationship with all our clients. She is such a charming presenters that always got high score on attendee evaluations. As my direct supervisor, it was a great experience working with Kellie and learning for her. She always brings a lot of fun and laugh to the office and plays a great role on building up a wonderful working environment.
Leigh Lane Peine
I had the pleasure of working with Kellie as her client for two years. I was new to international education and constantly impressed by her depth of knowledge. Kellie helped us through a number of projects, including surveys and the selection and implementation of a CRM and marketing automation system. She was always reliable, thorough, and strategic, not to mention fun to work with. Kellie was able to break down complex projects into manageable steps, and her analysis of survey results provided valuable insights and guidance. I would welcome the opportunity to work with her again and wouldn't hesitate to recommend her to others.
Jenny Y.
As a project manager and marketing director, Kellie is a idea generator and good mentor for me. She is resourceful and skillful on project management. She is also a good writer to draft amazing email or landing page content for clients. She has great communication skills and remains good relationship with all our clients. She is such a charming presenters that always got high score on attendee evaluations. As my direct supervisor, it was a great experience working with Kellie and learning for her. She always brings a lot of fun and laugh to the office and plays a great role on building up a wonderful working environment.
Credentials
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Digital Marketing Fundamentals Certificate
The University of Vermont Continuing and Distance EducationDec, 2020- Nov, 2024 -
Licensed Fitness Instructor (H.I.I.T)
ZumbaDec, 2018- Nov, 2024 -
Licensed Fitness Instructor
ZumbaJul, 2012- Nov, 2024 -
Licensed Fitness Instructor
ZumbaJun, 2008- Nov, 2024 -
Google Ads Search Certification
Google AdsApr, 2021- Nov, 2024 -
Inbound
HubSpotAug, 2019- Nov, 2024 -
Group Exercise Instruction
International Fitness Trainers of AmericaJun, 2011- Nov, 2024
Experience
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seqWell
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United States
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Biotechnology
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1 - 100 Employee
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Senior Marketing Manager
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Sep 2021 - Present
> Oversee the planning, development and execution of seqWell’s marketing, advertising, and public relations initiatives. > Accelerated brand awareness through aggressive content generation, SEO, social media advertising, search ads, and email nurture campaigns, to help meet sales objectives. > Provide marketing for the entire organization, including product marketing, sales, leadership, Human Resources and applications support. > Developed marketing KPI’s and conduct regular analysis of marketing data to discover optimization opportunities and cost effective solutions. > Ensures the brand’s message is distributed across channels and to targeted audiences. > Develop and implement seqWell’s multi-channel, multi-segment marketing campaigns. > Manage an internal marketing team and external, creative resources. Show less
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Marketing Consultant
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Jan 2018 - Present
> Provide strategic growth marketing services for a number of small businesses in tech, education, automotive, accounting, and healthcare > Propose and execute strategic plans to increase revenue with emphasis on ROI and business goals, using social media, website, email, and digital advertising to influence B2B and consumer buying behaviors > Working with internal teams, support clients with all aspects of client communication strategies including newsletters, inbound marketing, and customer referral programs > Perform market research for small businesses and develop annual marketing plans that define their strategic positioning and include: customer insights, persona development, SWOT analysis, SEO site audit, keyword research, value propositions, and campaign briefs > Guide clients through CRM and marketing automation tool selection and implementation Show less
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Vivantio
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Mar 2019 - Mar 2021
> Worked closely with designer and key stakeholders to implement strategic enhancements to the company website, repositioning the brand as a premier SaaS solution for customer service teams > Developed lead generation strategies to increase ROI and nurture leads via lead scoring and workflows using HubSpot > Conceptualized and managed the development of social media, blogs and content offers, including the most downloaded piece highlighting the creative ways Vivantio’s service management solution could be utilized across the organization; Responsible for developing and driving pipeline of blogs and customer case studies > Collaborated with product marketing, customer success, sales, and leadership to provide strategy and support for their initiatives > Oversaw the production of all marketing webinars, including speaker engagement, topic development and campaign management, and presence at industry conferences and trade shows > Liaised with media organizations, advertising and PR agencies, freelancers, and directly managed internal creative team (designer, content creator, digital marketing specialist) > Developed campaign strategy, provided creative direction and wrote copy, and launched A/B tests for ad creatives, audience segments, messaging and landing page experiences to optimize campaign performance using the following tools: Google Ads, Microsoft Ads, Facebook Business Manager, LinkedIn Advertising, Terminus, Google Analytics, Google Tag Manager, HubSpot, Mailchimp, and Wordpress > Forecasted and managed monthly marketing budget (average $40k per month) and revenue goals across marketing channels; Designed and updated marketing data visualization dashboards to demonstrate daily KPI performance via Google Data Studio. > Explored opportunities and research about agency partners and marketing tools, creating business cases to initiate the acquisition of necessary resources; Implemented marketing automation tools to increase team operation efficiency Show less
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Intead - International Education Advantage, LLC
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Advertising Services
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1 - 100 Employee
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Director of Marketing Strategy
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Oct 2014 - Jan 2018
> Served as client partner and strategic consultant offering thought leadership, strategic advice, insights for market differentiation, competitive advantage, and go-to-market strategies, using best-in-class tools and processes. > Oversaw creation of on-brand content, social media marketing, account based, PPC and re-targeting ad campaigns, SEO, optimization and analytics reporting, website development, and communications for assigned accounts> Created project proposals for new and existing clients for digital marketing, while maintaining quality relationships with each client to maintain loyalty> Developed integrated global marketing strategies to drive enrollment, retention, and brand awareness for U.S. academic institutions using international market research and data> Expert panelist and presenter at numerous industry conferences (NAFSA, AIRC, ICEF, International Student Recruitment Bootcamp) focused on international student recruitment> Served as a member of the senior leadership team, contributing to company growth by continuously generating ideas for new products and services, and identifying new business opportunities Show less
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Presenter, Expert Panelist
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Oct 2014 - Jan 2018
- NAFSA 2015 Annual Conference, Boston, MA: "A Mystery No More, Successfully Engaging Prospects" - The ICEF North America Workshop - 2015 Destination Workshop, Miami, Fl: "Global Student Recruiting: Developing & Implementing a Global Marketing Plan"- American International Recruitment Council (AIRC), 2016 8th Annual Conference, Miami, Fl: "CRM Challenged? How to Select and Sustain One that Works for You"- The ICEF North America Workshop - 2016 Destination Workshop, Miami, Fl: "Creating Your Digital Marketing Strategy: A Hands-On Workshop" - 2017 International Student Recruitment Bootcamp, San Diego, CA: Technology Tools for Student Recruitment, Expert Panelist/Presenter- NAFSA 2017 Annual Conference, Los Angeles, CA: "CRM Challenged? How to Select and Sustain One that Works for You"- American International Recruitment Council (AIRC), 2017 9th Annual Conference, Weston, Fl: "International Student Recruitment From Your Backyard" Show less
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Private School Innovator
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United States
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Education Administration Programs
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400 - 500 Employee
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Relationship Manager
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Oct 2012 - Jun 2014
Private School Innovator (PSI) was a virtual management tool that allowed parents to discover, compare and apply to private schools in their area. Our members consisted of private and independent schools across the region. Based on feedback collected during new business outreach, I collaborated with the Founder of former start-up, Reedy Wolf, on the redesign and rebranding of the company website and user interface now known as Private School Innovator (launched in May 2013). While www.privateschoolinnovator.com was in beta: - Provided direction on overall layout, company logo creation and design of site pages. - Wrote content for website, including the newsletter as well as all client training documents. - Participated in QA testing and developed user specifications and functionality. - Coordinated and planned the successful launch of our first private school forum which included: Researching venue,vendor management, securing presenters and over sixty school exhibitors. - Contributed ideas for new member features and functionality. I was the main point of contact for all clients and members of the site, responsible for building and maintaining client relationships through school forums, campus visits and ongoing communication. Through the use of various tools such as, live chat, Skype, email and phone communication, as well as live demonstrations, I ensured that new members were oriented to Private School Innovator’s features and benefits and provided continuous support as needed. Participated in the recruitment and training of a team of PSI Advisors that provide admissions and financial aid guidance to members. Show less
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New England Academy
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United States
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Education Management
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1 - 100 Employee
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Admissions Manager
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Aug 2008 - Jun 2012
New England Academy is a private, special education school devoted to providing students the academic challenge and clinical support they need to succeed in school. It serves students in grades 6 through 12 with identified social and/or emotional disabilities. This position started out part-time without a defined job description or admissions process. The school was only two years old and had roughly 48 students. With limited supervision and knowledge of special education, I established an admissions department including: the development of marketing materials and policies and procedures, internal and external communication, event planning, and an admissions committee. I actively researched and obtained information about the special education process to ensure proper guidance and advice to prospective families. Enrollment more than doubled during my tenure there, strictly through word of mouth and relationship building. In addition to my role in admissions, I established onboarding procedures for new hires and improved the school's employee filing and credentialing system to comply with state requirements. Show less
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Mechanica
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United States
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Advertising Services
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1 - 100 Employee
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Business Development Manager
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Apr 2007 - Feb 2008
Managed the daily work flow as it pertains to new business for the company: client, prospect interaction, logistical considerations, cold calling quota management, follow-up management, sales reports, organizing the shipment of promotional materials, supervising junior staff. Executed and managed Mechanica’s internal public relations program – media relations, press releases, internal and external company newsletters, trade show representation, designing outbound sales and press collateral. Show less
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Chartis Clinical Quality Solutions
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Manager of Healthcare Consultants
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Jan 2005 - Apr 2007
I was assigned the only practice in the consulting division that did not have a Practice Director and therefore, was responsible for the business development, including sales, marketing, and operations, of the Credentialing and Privileging Practice, as well as, the management of temporary staffing for medical staff offices. Served as liaison for the clients (internally and externally) and consultants to ensure high quality outcomes for all related projects. Essentially, I was assuming all Director responsibilities without the official title. Show less
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Berklee College of Music
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United States
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Musicians
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700 & Above Employee
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Online Admissions Manager
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Jul 2004 - Nov 2004
Based on my previous experience building departments and managing an admissions team, I was hired to prepare and manage the successful launch of Berklee College of Music's new online certificate programs, under an extremely tight deadline. I independently created online admissions policies and procedures (including the development of call scripts), hired and trained an admissions sales team, implemented an incentive program, and managed to exceed enrollment goals within a five month period. Based on my previous experience building departments and managing an admissions team, I was hired to prepare and manage the successful launch of Berklee College of Music's new online certificate programs, under an extremely tight deadline. I independently created online admissions policies and procedures (including the development of call scripts), hired and trained an admissions sales team, implemented an incentive program, and managed to exceed enrollment goals within a five month period.
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Full Sail University
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United States
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Higher Education
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700 & Above Employee
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Assistant Director/Admissions Support Manager
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Mar 2000 - Jul 2003
Assisted the Vice President of Admissions in the management and support of a team of 26 Admissions Representatives including 5 Admissions Managers. This support consisted of leadership, motivation, training, and communication. Served as Liaison for Financial Aid, Systems, and Marketing Departments. Worked directly with IT personnel to develop and mplement a program to automate the enrollment system reducing the workload by 40 man-hours per week Assisted the Vice President of Admissions in the management and support of a team of 26 Admissions Representatives including 5 Admissions Managers. This support consisted of leadership, motivation, training, and communication. Served as Liaison for Financial Aid, Systems, and Marketing Departments. Worked directly with IT personnel to develop and mplement a program to automate the enrollment system reducing the workload by 40 man-hours per week
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Education
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University of Central Florida
BS, Health Information Management -
2020 - 2020
University of Vermont
Professional Certification, Digital Marketing Fundamentals -
Valencia College
Associate's degree
Community
