Fundraising Communications Manager

• Mar 2023 - Present

KR2 Consulting, LLC

• Apr 2022 - Present

Currently consulting with clients to create strategic digital and social media messaging to promote their missions and initiatives. Recently created campaigns to promote a podcast series, a Giving Tuesday campaign, and a National Mentoring Month campaign. Provided analysis to show effectiveness and guidance for future messaging. Clients include Agilextended, the Allyshipwell, and the American Speech Language Hearing Foundation. https://www.wwwkr2.com/ Currently consulting with clients to create strategic digital and social media messaging to promote their missions and initiatives. Recently created campaigns to promote a podcast series, a Giving Tuesday campaign, and a National Mentoring Month campaign. Provided analysis to show effectiveness and guidance for future messaging. Clients include Agilextended, the Allyshipwell, and the American Speech Language Hearing Foundation. https://www.wwwkr2.com/

Public Affairs Specialist, Office of the Inspector General

• Jan 2021 - Mar 2022

In a one-year term appointment, I developed and implemented a highly effective digital content strategy to amplify the COVID-related work of the Inspector General’s office to internal and external audiences, including Congress and the media. Also authored and implemented an enterprise-wide social media strategy and workflow to use Twitter and LinkedIn to promote the broader work of the office effectively. Results included 45% increased engagement and a 20% increase in web traffic. In a one-year term appointment, I developed and implemented a highly effective digital content strategy to amplify the COVID-related work of the Inspector General’s office to internal and external audiences, including Congress and the media. Also authored and implemented an enterprise-wide social media strategy and workflow to use Twitter and LinkedIn to promote the broader work of the office effectively. Results included 45% increased engagement and a 20% increase in web traffic.

Social Media Manager

• Jun 2014 - Jan 2021

Managed and served as the external voice of the association to a 300,000+ follower social media program including Facebook, Twitter, LinkedIn, Instagram, and Pinterest platforms. Monitored engagement and growth analytics as well as responded to queries and managed communities on all social platforms. Curated and produced engaging content in a variety of formats, including graphics, stories and video.Worked closely with internal stakeholders to create effective messages and advocacy campaigns to resonate with the association’s increasingly diverse audience. Worked closely with digital content producers to create engaging and targeted messages. Led 24 internal social media liaisons to deliver the association message using creative and best practices. Sent out weekly training tips, analytics and directives to ensure effective messaging. Created the association’s Instagram account and grew it to an audience of 41,000+ in four years; increased Facebook audience by 150 percent over five years.Spearheaded the creation of an external social influencer group to extend communication opportunities between the association and its members. Worked closely with group to further ASHA’s social messaging.Developed an association-wide workflow for social media message requests that ensures quality, consistency and adherence to the association’s social media strategy and branding. Show less

Print and Online Editor

• Apr 2009 - May 2014

Print editorial: Write and edit features, departments and columns for monthly magazine, which serves members of the association. Coordinate with authors and internal subject matter experts for reviews and revisions. Attend and cover annual ASHA Schools Conference and coordinate editorial packages for annual autism and school-based issues.• Collaborated with internal departments and publication team members to help redesign and launch a modernized version of the ASHA Leader.• Author feature articles for magazine, delivering information on important speech-language pathology and audiology-related topics for members.• Created the “Limelight” column for the ASHA leader, highlighting the careers, ideas and accomplishments of ASHA members. Online editorial: Edit, write, and coordinate online-only exclusives for the ASHA Leader Online; identify and coordinate with outside bloggers for association blog and edit their blog submissions. Post blogs using WordPress.• Worked with team to guide a website redesign, creating a responsive design site to improve user experience on both desktop and mobile devices.• Improved quality and consistency of online content and promoted crossover communication between print and online versions of ASHA Leader, contributing to a 70 percent increase in online traffic from 2012 to 2013.Social media: Write and post monthly social media messaging (Facebook, Twitter, Instagram, Google+ and Pinterest) for ASHA Leader using Sprout Social. Show less

Associate editor

• Sep 2008 - Apr 2009

• Wrote feature articles for monthly journal, Physicians Practice, addressing practice management needs for physicians and practice administrators. • Created and edited a monthly e-newsletter for Physicians Practice’s website and targeted online audiences. Performed periodic updated to web pages as content was developed. • Produced content and identified editorial opportunities for Physicians Practice’s social media presence. Created and supervised the Physicians Practice Twitter account. Show less

Adjunct instructor

• Sep 2006 - Dec 2007

Taught undergraduate journalism courses, focusing on magazine writing and editing. Taught undergraduate journalism courses, focusing on magazine writing and editing.

Senior Editor

• Feb 2000 - Nov 2005

Served as a senior editor for the association's four-color monthly and quarterly magazine. Served as a senior editor for the association's four-color monthly and quarterly magazine.