Experience

Deloitte China

• China
• Management Consulting
• 100 - 200 Employee

• Marketing and Communications Manager, Risk Advisory

  • Jul 2017 - Present

  Tasked with creating and launching an annual Risk Advisory Marketing Communications Plan across China and Hong Kong.Create annual and quarterly updates, monthly service newsletters, service brochures, and video production. Provide assistance in product and service launches and at national roadshows. Facilitate public relations (PR) pitching on industry insights, article sharing, research findings, and encouraged interviews for functional partners and teams. Developed over 20 marketing materials, brochures, flyers, banners, video clips, and corporate gifts designed to increase brand recognition. Facilitated over 20 client events, speaking sessions, partner conferences, meeting and Townhall.• Secured over 2,300 followers on new WeChat account via various marketing campaigns.• Designed and implemented three digital products across seven seminars and roadshows in 2018, generating 30 new sales and 50 pipelines. • Created over 50 internal communications, 60.social media postings.and 20 events in FY 19 for service updates, product launches, and newsletter.• Coordinate digital marketing campaign with internal parties, Global and Asia Pacific teams.• Coordinated set up of SEO and monitor the activities with media agency and internal teams.• Arrange PR pitching on industry insight, knowledge sharing articles, research findings, and seek interview opportunity for Function Partners and teams.• Plan and organize functional annual events and programs.• Act as gatekeeper to maintain best practice and guidance in consistent brand image.• Provide marketing support on regional function requests.• Develop and implement Functional guideline and policies to ensure effective internal and external communications. • Built Function WeChat account to promote Risk Advisory services and products.



Tricor Group

• Hong Kong
• Financial Services
• 700 & Above Employee

• Manager - Practice Development, Marketing & Communication

  • Jul 2014 - Jul 2017

  Oversaw production and distribution of publications, press releases, service brochures, website content, and digital marketing programs. Tracked and monitored media agency, premium agency, third-party partners, and vendors. Named Brand Guardian and Gatekeeper tasked with ensuring brand image was consistent and in line with organizational objectives and requirements. Created Standard Operating Procedures (SOPs) to maintain brand image and communication. • Facilitated sponsorships and speaking engagements with professional associations.• Generated and maintained LinkedIn, WeChat, and other pertinent social media platforms and revamped corporate website.• Organized seven industry exhibitions in China and Hong Kong, generating pipeline and corporate branding in 2015-2016.- Planned and oversaw the development of print advertisement and media plan.- Coordinated and monitored media agency, premium agency and 3rd party partners and vendors.- Handled public /trade/ media/ enquiries.- Drafted speeches and assist in production publications and press material.- Arranged sponosorships with various relevant professional associations.- Planned and organised corporate events and publicity programmes.- Was the brand guardian and gatekeeper to provide best practice sharing and guidance in managing a consistent and persistent brand image and communication.- Provided marketing support to regional offices.- Assisted in launching new overseas offices and divisions/services in Hong Kong and China.- Developed and implemented company policies to enhance better internal and external communications, and maintain corporate branding standards.- Organized and developed marketing programmes on new social media platform such as Linkedin, Wechat, etc- Explored new exhibition and branding opportunities in both China and Hong Kong markets.



GS1 Hong Kong

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Sep 2012 - May 2013

  - Was responsible for the marketing and promotional activities for mobile app campaign - Planned and implemented social media activities and programs- Assisted partnership and membership engagement and recruitment- Planed and implemented corporate communication program such as annual report, enewsletter, website, publications, etc- Coordinated regular events and annual corporate conference- Paricipated government engagement for ICT policy and development- Participated in the APEC economies activities and the working groups



Ipsos

• France
• Market Research
• 700 & Above Employee

• Marketing Manager

  • Dec 2011 - Jun 2012

  - Branded company identity after the combination of Synovate & Ipsos in 1 Jan 2012.- Developed new marketing collaterals such as advertisements, banner, flyers, website, sell sheets, credentials, team newsletters, client newsletters, etc. - Planed and organized regular client seminars, roadshows, career talks and press conferences.- Generated sales leads for 20 teams at HKD 300M annual target.- Increased media awareness and maintain good media relations.- Pitch any speaking opportunities for senior management and event participation.- Created online campaigns in social media channels such as Facebook, Twitter & LinkedIn.- Established new bulk email system and handle regional media releases, whitepapers and monthly journals- Acted as the key contact of Asia Pacific Media Centre. - Rebuilt client database and media list.



InfraMed Limited

• Manager

  • Dec 2010 - Dec 2011

  - Promotion Medial Thermography to the General Public, and create a new Women Health Centre.- Prepared and implemented marketing, strategies, campaigns, promotions and advertising plans.- Developed and launched online and offline promotions, marketing collaterals, materials and company website.- Managed and organized road shows, seminars and exhibitions with strategic partners.- Liaised and cooperated with professional bodies such as doctors, nurses, insurance agents to organize any educational seminars - Generated corporate accounts and end user markets.- Expanded service to Asia market such as Philippines, China & Taiwan.- Obtained executive license from authority bodies globally and built up network with international practitioners.- Provided consultancy service for new practitioners and train up technicians.



Infrared Enginerring & Consultant Ltd

• Marketing Manager

  • Aug 2008 - Nov 2010

  - Planned and executed the entire marketing strategy for new product lines and services.- Managed and coordinated presentations, road shows, exhibitions and training.- Established and maintained mass media relationship. - Updated company websites and prepared newsletter.- Responsible for sponsorship and support from strategic partners and suppliers.- Generated accounts and retained strong relationships with accounts and prospects.- Liaised with partners and major suppliers in relation to the future business development.- Handled high demand clients such as Hong Kong Government SAR, Local listed companies such as Sino, MTR, Jockey Club, securities companies and facility Management companies.- Prepared tenders and service agreements.



Cyberport Management Co. Ltd.

• Marketing Manager

  • Jul 2005 - Jan 2007

  - Developed and implemented marketing and corporate communications strategies and program.- Planned and executed annual marketing and promotional budget.- Prepared detailed proposal for Board and Government’s funding approval.- Established and maintained relations with mass media and other strategic partners.- Developed marketing collaterals with production houses and agencies- Organized exhibitions, seminars, conference, forums and special events with strategic partners such as international corporations and various government departments.- Arranged press conference and liaised with the media, PR & advertising agencies.- Managed corporate website and developed client database for future communications and promotions.- Recruited cash and in-kind sponsorships for supporting corporate events



Fitch Ratings

• United States
• Financial Services
• 700 & Above Employee

• Associate Director – Business Development, Products and Services

  • Aug 1999 - Apr 2005

  - Generated new sales and expanded client base in North Asia Region.- Established leads and built up strong sales pipeline.- Built and retained strong relationships with accounts and prospects.- Identified the product advantage and conducted market analysis.- Implemented the strategic product plans.- Launched new product through road show with analysts.- Provided client training and internal sales team training.- Organized conference and seminar and participated in the exhibition.



Kingtex International Inc

• Assistant Sales & Marketing Manager

  • May 1995 - Oct 1997

  - Started up a new office, warehouse and recruited manpower.- Gathered database and analyzed market condition, customer preference to forecast sales potential.- Expanded customer base by designing and implementing promotion and marketing strategies that involved mass mailing, telemarketing and trade show.- Developed shipping policies, procedures and inventory control system.- Managed daily operation, administration, sales & marketing and warehousing.- Negotiated with customers and suppliers in pricing quantity discount, delivery, terms and contracts.



Hong Kong Convention and Exhibition Centre (Management) Limited

• Hong Kong
• Events Services
• 1 - 100 Employee

• Event Coordinator

  • 1994 - 1995

  - Coordinated international conferences, exhibitions, trade show, seminars and special events.- Arranged manpower, facilities and equipment to accomplish customer’s needs.- Supervised on-site activities