Kelli Wehrkamp
Retail Excellence Manager at Land O'Frost- Claim this Profile
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Bio
Experience
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Land O'Frost
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United States
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Food and Beverage Manufacturing
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200 - 300 Employee
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Retail Excellence Manager
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Oct 2015 - Present
• Owns direction and action plan to LOF Sales and Broker Partners on the following retail in-store functions: Maximize distribution growth at the customer level Drive speed to shelf on new items Optimize shelf position for LOF brands Identify and solve out of stock issues Maximize display opportunities • Utilizes Broker network to cover store level reset needs • Leads store level visibility to competitive: pricing, item voids, new product placement, POS usage, and store level spiffs/contests • Collaborates with CBM in maximizing profitable net revenue growth from retail execution perspective • Expertise with utilizing Nielsen syndicated data and distribution scorecard to understand store level distribution opportunities • Pull warehouse spin reports and analyze findings to close voids and product placement opportunities Show less
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Scheels
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United States
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Retail
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700 & Above Employee
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Specialty Shop Manager - Shoe Department
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Jun 2012 - Oct 2015
• Developed proficiency in new and existing team members on product knowledge and sales skills through meetings and one-on-one coaching. • Evaluate and select merchandise to stock; order and manage inventory resulting in exceeding annual sales projections and inventory turn targets. • Monitor purchase orders, complete inventory pricing and markdowns. • Exceptional customer service skills; relate well to a wide range of customers to assist them with product purchases, returns and special orders; monitor and solve customers’ questions and complaints. • Buying assistant: Served as a field representative to select products for corporate wide sales. Show less
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Education
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Dakota State University
Bachelor of Science (BS), Business Administration and Management, General