Experience

Flagship Restaurant Group
• United States
• Restaurants
• 1 - 100 Employee
• Marketing Director

  • Apr 2021 - Present


Raising Cane's Chicken Fingers

• United States
• Restaurants
• 1 - 100 Employee

• Area Leader of Marketing

  • Feb 2018 - Apr 2021

  • Coaches operators on marketing performance, marketing strategy and discusses recent and upcoming marketing initiatives • Executes measurable goals with detailed ROI weekly utilizing multiple performance platforms through online and in-restaurant programs • Works hand-in-hand with area directors to analyze sales, identify under-performing restaurants, and review trends to proactively execute traffic-driving initiatives • Develops personal local relationships identifying key demographics with the goal of increasing sales and maximizing local opportunities • Identifies local media opportunities, digital video, digital audio, out-of-home, SEO, and social media with detailed marketing plans resulting in traffic-driving results • Provides excellent marketing communication to all teams ensuring complete knowledge of current campaigns and overall brand philosophies • Develops and implements NRO strategy and plans, manages budgets, collaborates with NRO team in the implementation of NRO processes • Identifies market-wide and local sponsorship opportunities, as well as negotiates terms and fees • Responsible for tracking and managing the overall marketing budget for 12 restaurants • Creates quarterly goals based on projected sales with measureable KPIs aligning with operational opportunities



PILLAR Restaurant Group

• United States
• Restaurants
• 1 - 100 Employee

• Marketing Director, Brand Strategist, & People Relations

  • Jun 2014 - Jan 2018

  Venue Restaurant & Lounge | Piedmont Bistro by Venue | The Jasmine Room by Venue | Goodcents Deli Fresh Subs PILLAR Restaurant Group is a company that consists of four main concepts, Goodcents Deli Fresh Subs, Venue Restaurant & Lounge, Piedmont Bistro by Venue, and The Jasmine Room by Venue. Locally owned, these restaurants are unique in their own way providing a high level of hospitality, honest food, and genuine relationships within the community. GOODCENTS DELI FRESH SUBS • Develop and execute strategic marketing plans based on SMART goals with measurable analytics for all restaurants • Effectively work with restaurant management teams to ensure proper marketing execution from a local store level • Communication liaison between the local restaurant markets and the corporate office • Responsible for delivering outstanding new restaurant opening plans resulting in record sales • Performed a community outreach event resulting in 84,000 organic social media reach, 500 Facebook shares, and 3,000 live video views • Effectively execute radio partnerships, print advertising, sponsorships, partnerships, social media, press releases, and community events • Currently run the top performing restaurants in the company and recognized by the President VENUE BRANDS | VENUE RESTAURANT & LOUNGE, VENUE CATERING, PIEDMONT BISTRO BY VENUE, THE JASMINE ROOM BY VENUE • Leader in brand development, brand design, and overall brand execution for all Venue concepts • Assisted in a 15% sales increase with heavy measurable marketing efforts • Responsible for a $200,000 marketing budget presenting and executing yearly and quarterly company campaigns with measurable ROI • Effectively execute radio partnerships, print advertising, sponsorships, partnerships, SEO, SEM, Google Adwords, web design and management, social media, press releases, and community events • Earned a $500,000 catering account with an information strategic brand presentation to a International Corporate Company



Miller Time Pub - Marcus Hotels and Resorts

• General Manager

  • Apr 2013 - Jun 2014

  - Developed a marketing campaign for the opening and brand of the restaurant along with creating an overall marketing budget - Trained and developed a team with critical paths to allow detailed plans in strategically expanding the brand knowledge and implementation - Maintained high levels or organization, time management and creative associate/guest overall morale - Monitored competition and adjusted to increase sales based on overall marketing strategy and with measured return of investment - Created numerous fundraising events with in United Way, Cedars for Children, Team Jack, and City Mission - Completed the Marketing Budget in a full presentation and spreadsheet for fiscal year 2015 - Developed a 135 page Training Manual that is being used in the next restaurant openings of Miller Time Pub and Grill - Was responsible for the training and supervising of 35 associates and 3 managers ensuring high productivity and progressive understanding of management - Created monthly projections adjusting weekly due to forecasted restaurant volumes - Completed 90 day reviews of all associates and managers on my team while continuously completing progress reports on my own to ensure team understanding and elevated expectations - Continuously reviewed P&L and various reports on expenses and restaurant costs while researching any loss to execute profitable numbers - Performed inventory monthly and maintained a liquor perpetual displayed and completed by my team of managers with my overall supervision - Was able to produce a 75% increase of profit based on the previous restaurant that was in this location creating a regular following and exception products to ensure return on investment - Achieved an average of 95% on shopper reports with a record of two 100% scores by developing my team and holding high expectations - Was honored for creating heavy team morale with my leadership, fun-level learning techniques and team focused activities



Richmond Rolland's LLC

• Assistant General Manager, Events Director, Marketing Director

  • May 2012 - Feb 2013

  - Created all training manuals and employee handbooks for 6 different positions within the establishment - Opened the bar and grill with a full team trained with my leadership on a two week training program - Created the Aloha POS arrangement to best fit our restaurant, bar and execution processes - Developed a full catering price analysis and overall P&L for events - Created marketing and communications development for two restaurants by analyzing competition, implementing strategy, creating social media and web media tactics, and executed a team to achieve success by consistency - Brought in and managed 65 clients through catering and events while maintaining an organized performance process through banquet procedures - Developed detailed contracts and pricing for numerous occasions including weddings, receptions, cocktail events, cooperate occasions, non-profit events, and casual get-togethers - Kept extreme supervision and progress to a management team ensuring that expectations are exceeded at all times - Established a communication program with Security as well as a full Game Day Protocol Program with the entire staff, owners and management team - Produced a high $92,000 day while maintaining exceptional deliverance and remarkable staff performance as an Assistant GM



Cheddar's Scratch Kitchen

• United States
• Restaurants
• 700 & Above Employee

• Chef/Assistant GM

  • Sep 2011 - May 2012

  - Maintained a teaching certificate of RSOA and Servsafe to associates and traveling trainers - Developed managers and staff in the POS training with my extensive computer classrooms - Created tight business to business relations with effective trade, high communication levels and returned incentives to Guests - Exceeded expectations during $150,000 weekly sales with exceptional target market development and hardworking results - Was responsible for the entire new opening staff of 275 employees including paperwork and an astounding filing system ensuring accurate staff files - Maintained a full HAACP Program along with ECO protocol performed daily - Completed HOH inventory resulting in less than 2% variance on a consistent basis - Spent 4 months in Texas working in the top restaurant executing $200,000 in weekly sales - Took pride in all scratch kitchen development, safety sanitation practices, proper labeling and temperature line checks, and overall quick execution from the HOH



Applebee's

• United States
• 1 - 100 Employee

• Marketing Manager | FOH Manager | Bar Manager

  • Dec 2008 - Aug 2011

  - Was a leader in receiving the Emerald Club Award by scoring an overall 900 on our yearly audit of evaluation - Successful assisted the restaurant in earning the ability to be a training location for managers at Concord Hospitality - Trained and coached new managers in their 10 week programs followed by delivering successful leadership in becoming restaurant managers for Applebee's - Effectively was responsible for managing labor, sales, forecasting budgets, and bar net for loss - Maintained number one in the company on Bar inventory for 8 months in a row reflecting .025% variance in beverage - Managed proper deliverance on all marketing materials given ensuring accuracy throughout the restaurant along with effective communication to the staff - Was responsible for creating a nightlife feature increasing alcohol sales by 5% and overall sales by 8% - Hired new associates and performed orientation on a weekly basis followed by developing their weekly training progress