Experience

Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Director

  • Jan 2023 - Present

• Media Manager

  • Jan 2021 - Dec 2022

• Senior Media Strategist

  • Jan 2019 - Dec 2020

• Digital Media Strategist

  • Jan 2017 - Dec 2018

  • Planned, purchased, and managed digital media campaigns across multiple channels (cross-platform display, online video, and audio) • Recommend digital strategies based on the client's KPIs and target audience • Provided executive analyses of campaign performance through dashboard reporting

• Digital Media Analyst

  • Oct 2015 - Dec 2016

  • Planned campaigns and purchased digital media through multiple channels (display, online video, mobile) and on cross-platform devices • Established KPIs and other success metrics to perform effective strategies for digital media campaigns • Provided executive summaries, analyses, and recommendations through dashboard reporting • Monitored performance and troubleshot any campaign or creative issues that affect implementation or tracking • Trained and managed a college intern for… Show more • Planned campaigns and purchased digital media through multiple channels (display, online video, mobile) and on cross-platform devices • Established KPIs and other success metrics to perform effective strategies for digital media campaigns • Provided executive summaries, analyses, and recommendations through dashboard reporting • Monitored performance and troubleshot any campaign or creative issues that affect implementation or tracking • Trained and managed a college intern for several semesters

• Media Assistant

  • Jan 2015 - Oct 2015

  • Planned campaign strategies and purchased digital media (display, online video, mobile) for various accounts • Provided analysis and recommendations on campaign reports and present findings to the client • Monitored delivery and ensured that impressions, clicks, and post-click activity are being accurately tracked • Troubleshoot any campaign or creative issues that affect tracking, implementation, or reporting

• Fall Internship

  • Sep 2014 - Dec 2014

  • Planned and purchased media space and air time for various accounts within an assigned market • Compared ratings to accurately project how a program on television will perform in the future • Created competitive analyses for clients to assess budgets, opportunities, threats, and strategies



Capstone Group

• United States
• Insurance
• 1 - 100 Employee

• Interactive Media Associate

  • Aug 2014 - Dec 2014

  • Created and maintained Capstone’s online resources (company website, Facebook, Twitter) • Worked on daily Microsoft Office projects • Interacted with clients on a professional level • Created and maintained Capstone’s online resources (company website, Facebook, Twitter) • Worked on daily Microsoft Office projects • Interacted with clients on a professional level



Capstone Group

• United States
• Insurance
• 1 - 100 Employee

• Operations Manager Assistant

  • May 2013 - Aug 2013

  • Managed the process of converting a 30+ year Insurance Agency into a paperless environment • Established weekly and daily goals of files to be reviewed and prepared for scanning, and assigned client codes • Tracked all files for project completion and spot audited files to ensure data integrity • Assisted the Financial Officer with creating Excel spreadsheets to more effectively track expenses and cash flow • Managed the process of converting a 30+ year Insurance Agency into a paperless environment • Established weekly and daily goals of files to be reviewed and prepared for scanning, and assigned client codes • Tracked all files for project completion and spot audited files to ensure data integrity • Assisted the Financial Officer with creating Excel spreadsheets to more effectively track expenses and cash flow



HomeCare Connect

• Hospitals and Health Care
• 1 - 100 Employee

• Provider Network Recruiter

  • Jun 2012 - Aug 2012

  • Worked in the Preferred Provider Organization (PPO) Department • Built provider panels for customers seeking workers compensation • Contacted over 50 doctor offices, urgent cares, and hospitals per day for each panel • Worked in the Preferred Provider Organization (PPO) Department • Built provider panels for customers seeking workers compensation • Contacted over 50 doctor offices, urgent cares, and hospitals per day for each panel