Remote Social Media Content Creator

• Jul 2013 - Present

Social Media

• Aug 2020 - Nov 2020

- Expanded engagement on Instagram by 33% in 2 months by focusing on business personas and creation of persona-driven content and posts - Developed, refined and implemented the agency's voice through Instagram posts and blog posts on websites in the first 30 days. - Over 3 months, produced a series of sport-related Instagram posts testing image and copy combinations aimed at business personas. - Expanded engagement on Instagram by 33% in 2 months by focusing on business personas and creation of persona-driven content and posts - Developed, refined and implemented the agency's voice through Instagram posts and blog posts on websites in the first 30 days. - Over 3 months, produced a series of sport-related Instagram posts testing image and copy combinations aimed at business personas.

Digital Marketing Accelerator

• Jun 2020 - Aug 2020

Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the Accelerator program. • Was selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching • 300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing • Developed techniques in creating strategic digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns • Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent Show less

Remote Social Media Content Creator

• Mar 2013 - Feb 2017

• Increased organic Facebook Page Likes over a 3mo period yearly: (21%) in 2013; (45%) in 2014; (16%) in ’15; (10%) in ’16, by testing image, text and video content for the desired target audience. • Increased the no. of engaged users on Facebook page organically over 3mo period yearly: (97%) in ‘13; (3,950%) in ’14; (60%) in ’15; (146%) in ’16, by testing image, text and video content for the desired target audience. • Increased Facebook reach organically over 3mo period yearly: (95%) in 2013; (3,003%) in 2014; (174%) in ’15; (204%) in ’16, by testing image, text and video content for the desired target audience. • Increased Twitter followers organically over 3mo period yearly: (14%) in 2013; (14%) in 2014; (11%) in ’15; (54%) in ’16, by engaging with targeted handles. • Increased Instagram followers organically over 3mo period yearly: (60%) in 2013; (60%) in 2014; (54%) in ’15; (125%) in ’16, by targeting select hashtags and engaging with selected accounts and targeted influencers. Show less

Sports News Production Assistant

• Jun 2012 - Jan 2013

• Assisted with the creation of nightly 45-minute sports broadcast by writing copy and logging highlights of sporting events • Compiled research on statistics and latest news to be used for broadcast and archives • Interviewed managers and players as the KTLA representative to be used during broadcast (Los Angeles Lakers, Clippers, Dodgers Angels practices, games & post-game press conferences) (USC and UCLA football & basketball games and practices) (Lakers Media Day) • Worked closely with sports news producers editing content • Remote produced sporting events coverage • Conducted and produced stand-ups Show less

Anchor and Field Reporter

• Mar 2012 - Dec 2012

• Hosted and produced online sports news shows • Pitched and Created "Kelli's Korner" segment to be featured monthly • Interviewed athletes, fans, and sports professionals • Featured businesses and events in and around the Los Angeles metro area that are related to basketball • Conducted journalistic interviews and research for columns • Hosted and produced online sports news shows • Pitched and Created "Kelli's Korner" segment to be featured monthly • Interviewed athletes, fans, and sports professionals • Featured businesses and events in and around the Los Angeles metro area that are related to basketball • Conducted journalistic interviews and research for columns

Public Relations Assistant

• Jan 2012 - Apr 2012

• Processed media credentials for 200+ outlets including research of potential media members, data entry, notices of confirmation or denial • Followed up with media outlets on various pitched stories • Distributed press releases and media materials including media guides and invitations • Maintained RSVP lists for pre-race media events – approx 75-100 guests (i.e. Toyota Pro/Celebrity Press Day, driver visits, media luncheon, tours) • Wrote press releases and collateral materials, including one story with byline in the official souvenir program • Oversaw the Media Center race weekend, including scheduling press conferences, supporting PR staff, different department staff, media outlets, PR members of various drivers and teams and all 6 sanctioning bodies. • Coordinated and scheduled volunteer staff of 25-40, for pre-race events and race weekend • Executed all scheduled PR events during the race weekend Show less

Marketing Intern

• Aug 2011 - Feb 2012

• Perform all On-Court promotions and ran sound and visual effects. • Interact with sponsors and season ticket holders • Smoothly executes special events in a timely and effective manner. • Coordinated gorilla style marketing to students to increase fan interaction. • Assisted in the management of and coordination of the Maniacs student section • Aided with game-day and run-of-show operations for all sports • Perform all On-Court promotions and ran sound and visual effects. • Interact with sponsors and season ticket holders • Smoothly executes special events in a timely and effective manner. • Coordinated gorilla style marketing to students to increase fan interaction. • Assisted in the management of and coordination of the Maniacs student section • Aided with game-day and run-of-show operations for all sports

Chevron World Challenge Media Intern

• Nov 2011 - Dec 2011

• Assisted in all aspects of running the media center during tournament week • Pulled clips for tournament clip book from internet, magazines, or newspapers • Transcribed quick quotes and copied interview transcripts • Answered media inquiries and assisted media members • Ran microphones during all interviews • Assisted in all aspects of running the media center during tournament week • Pulled clips for tournament clip book from internet, magazines, or newspapers • Transcribed quick quotes and copied interview transcripts • Answered media inquiries and assisted media members • Ran microphones during all interviews

Los Angeles Dodgers Correspondent

• Aug 2010 - Apr 2011

• Conducted pregame interviews with players and coaches. • Discuss current streaks, trends and other pertinent issues concerning team and opponents. • Performed Stand-ups on location and dialogue with host back in studio. • Conducted pregame interviews with players and coaches. • Discuss current streaks, trends and other pertinent issues concerning team and opponents. • Performed Stand-ups on location and dialogue with host back in studio.

Event Operations

• May 2008 - Mar 2010

• Assisted in preparing the venue for all events (bouts, special events, camps) • Oversaw the setup of parking lots and ran parking for all events • Assisted in running box office for events • Worked closely with Street Team to promote events and Community Service Committee to organize events such as: Participating in Big Sunday, Dolls Health Fair and HiFi 5K • Assisted in preparing the venue for all events (bouts, special events, camps) • Oversaw the setup of parking lots and ran parking for all events • Assisted in running box office for events • Worked closely with Street Team to promote events and Community Service Committee to organize events such as: Participating in Big Sunday, Dolls Health Fair and HiFi 5K

Character/SES Host

• 2003 - 2010

• Performed in SES Show as Host and Briefer for Guests of Theme Park. • Direct contact and interaction with Guest, as volunteers within the show and off stage as well. • Responsible for memorizing and reciting information regarding Special Effects in 3 different areas in an engaging and informative manner. • Responsible for activating all media cues within show. Also had to handle all issue that would arise on stage such as: "encouraging" a shy volunteer to be more outgoing, technical malfunctions, missed cues, hecklers, etc Show less

Booking Coordinator/Performer

• Nov 2000 - Jun 2007

• Created synopsizes of new shows to be used as promotional materials. • Enhanced current Marketing communications to better reflect the current shows. • Scheduled shows for various elementary, middle, high and continuation schools throughout the Los Angeles tri-county area and other CA counties. • Created curriculum for, scheduled and participated in workshops. • Co-wrote a new African-American Show to tour schools. • Responsible for retrieving and processing paperwork from various schools. • Cataloged and created universal prop lists for all shows. Show less

Customer Support Supervisor

• Feb 2001 - Jan 2002

• Customer Support for the registry of domain names and inputting DNS information. • Created all departmental correspondences for communication between Customer Support Department and customers. • Worked with Finance Department to implement procedures to reduce and end fraudulent activity via the website. • Coordinated the transfers of all New.net domains between New.net, Inc., Afternic.com, the new registrant and the current registrant. • Conducted and provided researched items instrumental to the creation of the New.net Registration Agreement, Terms of Use, Sunrise Policy and Transfer Policy. • Delegated duties, tasks and responsibilities to fellow Customer Support Representatives and participated in follow-ups. • Worked as part of a team where oral and written communication was essential. Show less