Experience

Hotels Above Par
• Online Media
• 1 - 100 Employee
• Travel Writer

  • Jan 2022 - Present


Self Employed

• Real Estate
• 1 - 100 Employee

• Freelance Writer | Social Media Consultant

  • May 2016 - Present

  Freelance writer for national outlets such as Brides, Refinery29, Teen Vogue, Bustle, Brit+Co, Travel & Leisure, Women’s Health, Betches, InStyle, Marie Claire, PureWow, POPSUGAR, Huda Beauty, The Knot, Hotels Above Par, Parade, TripSavvy, and Martha Stewart Freelance writer for national outlets such as Brides, Refinery29, Teen Vogue, Bustle, Brit+Co, Travel & Leisure, Women’s Health, Betches, InStyle, Marie Claire, PureWow, POPSUGAR, Huda Beauty, The Knot, Hotels Above Par, Parade, TripSavvy, and Martha Stewart


Huda Beauty
• United Arab Emirates
• Retail
• 300 - 400 Employee
• Contributing Writer

  • May 2018 - Present

Brides Magazine
• India
• Book and Periodical Publishing
• Contributing Writer

  • Jan 2018 - Present

Metta Society Social
• Freelance Social Media Consultant

  • Aug 2021 - Present


Parade Media

• United States
• Media Production
• 1 - 100 Employee

• Food & Drink Editor

  • May 2019 - Aug 2023

  • Ideate and edit all food content, editorial strategies, and celebrity/trending/TikTok recipes • Write and top edit creative content to increase UVMs, resulting in a 300% increase since coming on board • Recruit 20+ new writers and food contributors and train them in CMS systems, best SEO practices, and review performance to ensure consistency and professional success • Create and manage a monthly editorial calendar for the Food & Drink vertical, authoring weekly stories, highlighting a daily feature, and refreshing top-performing past articles to maintain evergreen content growth • Manage a team of freelancers, story assignments, and budget • Develop content for digital campaigns, monitoring results and data analytics to drive performance and growth • Work with the eCommerce team to identify and create affiliate-revenue-driving content Show less


Brit + Co
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Contributor

  • 2017 - 2021

Youth Corridor
• Wellness and Fitness Services
• Social Media Marketing Specialist

  • 2017 - Dec 2019

Meredith Corporation
• United States
• Book and Periodical Publishing
• 700 & Above Employee
• Social Media Editor at FamilyFun Magazine

  • Apr 2016 - Apr 2018


About.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Teen Fashion Expert

  • Jan 2014 - Feb 2016

  Samples of work: http://teenfashion.about.com/ Samples of work: http://teenfashion.about.com/



Latina Magazine

• Consulting Site Director

  • 2014 - 2016

  • Restructured the digital content strategy, resulting in a 110% increase in unique visitors and a 66% increase in page views; oversaw syndication partnerships and secured national media coverage from E! News, EXTRA, Hollywood Life, and Huffington Post to boost brand awareness • Mentored and developed a digital staff of six and the editorial calendars around the core content pillars, including entertainment, beauty, fashion, travel, news, politics, health, food, and lifestyle • Established social media standards aesthetically, integrated SEO best practices, and increased Instagram following from 30K to 250K, Twitter from 70K to 134K, and Facebook from 300K to 600K • Managed the Latina’s Travel Awards, Hollywood Hot List, and 30 Under 30 digital programs; oversaw the social media content at celebrity events for the brand • Ideated and implemented original video franchises for cover shoots, celeb beauty exclusives, and cultural series Show less



The Latin Kitchen

• United States
• Restaurants

• Project Consultant

  • 2014 - 2016

  • Managed the performance of a team of five, including the editor, assistant, photo editor, social editor, and interns • Created new food and recipe franchises, organizing and implementing celebrity and influencer social media takeovers; launched original video series for the sales team • Increased organic visitor traffic to the website by 50% and boosted social media followers and engagement • Managed the performance of a team of five, including the editor, assistant, photo editor, social editor, and interns • Created new food and recipe franchises, organizing and implementing celebrity and influencer social media takeovers; launched original video series for the sales team • Increased organic visitor traffic to the website by 50% and boosted social media followers and engagement



OKMagazine.com

• Online Audio and Video Media

• Deputy Fashion & Beauty Editor

  • Dec 2012 - Jan 2014

  • Wrote and edited all fashion, beauty, and travel content for the site and newsletters • Selected to host multiple award shows and fashion shows, including celebrity interviews, behind-the-scenes activities, holiday gift guides, and seasonal style packages for fashion week to develop content for social media platforms • Modernized and re-launched the site to the current look through a site migration from Drupal to WordPress • Executed and tracked three new celebrity-written blogs and one plus-sized fashion-focused column • Launched OK! Magazine’s Instagram account, growing followers from 201 to 14K within the first year • Successfully launched the OK! Trendsetter Diaries style newsletter and Instagram account Show less



Seventeen Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Web Editor

  • May 2011 - Dec 2012

  • Developed beauty, fashion, prom, and love content for the site; Creator of the Seventeen Style Blog • Produced original beauty and fashion videos: makeup tutorials, celeb-inspired makeovers, NYFW coverage, beauty bag confessions• Interviewed cover stars on set for behind-the-scenes exclusive videos • Secured exclusive celebrity content through interviews, events, premieres, and parties• Pitched, wrote, edited, and built all blogs, themed packages, picture galleries, articles• Performed daily updates throughout site; Refreshed content on homepage and verticals• Managed all aspects of the Style Council, Beauty Smarties, and HelloStyle YouTube programs• Deep knowledge base of SEO practices, syndication partnerships, and social media growth Show less

• Associate Web Editor

  • Sep 2007 - May 2011

  • Wrote and edited love, prom, beauty, fashion, and health content for those sections of the site • Managed the online portion of the Hot Guy Panel, Beauty Smartie, and Style Council franchises• Edited the in-book daily freebies calendar and Traumarama pages• Oversaw the web intern program



Bauer Media Group

• Germany
• Media Production
• 700 & Above Employee

• Associate Beauty Editor

  • Jul 2007 - Sep 2007

  • Conducted expert interviews and pitched, wrote, and edited in-book beauty features • Handled all beauty market research, located and called in products, and attended industry events • Updated the PR database, organized the beauty closet, and compiled weekly news reports • Conducted expert interviews and pitched, wrote, and edited in-book beauty features • Handled all beauty market research, located and called in products, and attended industry events • Updated the PR database, organized the beauty closet, and compiled weekly news reports



Woman's Day Special Interest Publications

• Editorial Assistant

  • Oct 2006 - Jul 2007

  • Interviewed experts, conducted home market research, wrote monthly pages and features • Acted as freelance giveaways editor for Womansday.com during this time • Interviewed experts, conducted home market research, wrote monthly pages and features • Acted as freelance giveaways editor for Womansday.com during this time



For Me Magazine

• Entertainment

• Editorial Assistant

  • Jul 2005 - Sep 2006

  • Wrote, assigned, and edited various FOB pages and assisted all editors with admin duties • Assistant to the Editor-in-Chief and intern program coordinator • Wrote, assigned, and edited various FOB pages and assisted all editors with admin duties • Assistant to the Editor-in-Chief and intern program coordinator


ALL YOU, Time Inc.
• Assistant Stylist

  • Jun 2005 - Jun 2005

Woman's Day Magazine
• United States
• Graphic Design
• 1 - 100 Employee
• Editorial Intern

  • May 2004 - Aug 2004

The Improper Bostonian
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• Editorial Intern

  • Jan 2003 - May 2003