Experience

Strat Labs

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Manager

  • Mar 2023 - Present

  I am thrilled to join Strat Labs -- a social impact agency that provides a full suite of strategic marketing, communications, and philanthropic services that put purpose at the forefront of each and every campaign. I am thrilled to join Strat Labs -- a social impact agency that provides a full suite of strategic marketing, communications, and philanthropic services that put purpose at the forefront of each and every campaign.



First Story Marketing

• United States
• Media Production
• 1 - 100 Employee

• Account Manager

  • 2014 - 2022

  Recruited to provide strategic account leadership to Berkeley Homes--a local award-winning homebuilder. Managed budgets up to $800K and a team of freelance creatives and digital media partners to effectively brand, market, and sell 14 unique new home communities. • Met or exceeded monthly sales objectives by creating community-specific sales tools, consumer engagement and promotional campaigns, and realtor outreach and incentive campaigns. • Maintained sales relevance and productivity in the homebuying market during the COVID shutdown by managing a major course correction to virtual sales. • Supervised the creative development of all identity and collateral including online, print, broadcast, and point of sale for multiple communities and timelines. Deadlines met and projects delivered at or under budget. • Managed the execution of paid and owned marketing tactics both internally and with strategic partners, including consumer eblasts, sales collateral, web content, digital campaigns, video production, signage, community opening events, and sales office display production and installation. Show less



The Sand Creek Company

• Brand Strategy Consultant

  • 2018 - 2020

  Provided brand and marketing strategy to a small CPA firm to refine its voice, increase engagement with new and existing clients, and identify paid and earned media opportunities to drive new business leads. Provided brand and marketing strategy to a small CPA firm to refine its voice, increase engagement with new and existing clients, and identify paid and earned media opportunities to drive new business leads.



Denver Realty Experts

• United States
• Real Estate

• Marketing Director

  • 2012 - 2015

  Concepted a new brand identity, unique messaging, and a web-based lead generation platform with SEO-driven content to differentiate this boutique brokerage from larger chains. • Brainstormed several non-traditional sales vehicles from conceptualization to final positioning and logo design; managed a 3-day commercial shoot with a freelance production team to market a new consulting service concept; and created a custom 16-page listing brochure and an agent recruitment postcard campaign. Concepted a new brand identity, unique messaging, and a web-based lead generation platform with SEO-driven content to differentiate this boutique brokerage from larger chains. • Brainstormed several non-traditional sales vehicles from conceptualization to final positioning and logo design; managed a 3-day commercial shoot with a freelance production team to market a new consulting service concept; and created a custom 16-page listing brochure and an agent recruitment postcard campaign.



Strada Made

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2006 - 2009

  Provided senior account leadership and strategic marketing management services to several national homebuilder and community developer clients. • Wrote creative briefs and scopes of work [SOW] that achieved client goals and objectives while maintaining agency profitability. • Led cross-functional teams to develop and execute high-level strategies in print, broadcast, digital, point of sale, community placemaking, and more. Provided senior account leadership and strategic marketing management services to several national homebuilder and community developer clients. • Wrote creative briefs and scopes of work [SOW] that achieved client goals and objectives while maintaining agency profitability. • Led cross-functional teams to develop and execute high-level strategies in print, broadcast, digital, point of sale, community placemaking, and more.