Experience

East Carolina University Alumni Association

• United States
• Higher Education
• 1 - 100 Employee

• Director for Marketing and Digital Engagement

  • Dec 2021 - Present

• Assistant Director for Marketing & Digital Engagement

  • Nov 2019 - Dec 2021



Milford Area Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Programs & Services

  • Jan 2017 - Sep 2018

  Create a membership environment that invites members to participate in Chamber events and other Chamber services and benefits, with the ultimate goal being to maximum membership value. Develop and implement strategic plans to reach member acquisition and retention goals through creative marketing, communication and event planning. Create a membership environment that invites members to participate in Chamber events and other Chamber services and benefits, with the ultimate goal being to maximum membership value. Develop and implement strategic plans to reach member acquisition and retention goals through creative marketing, communication and event planning.



Marketing Communication Consultant

• Public Relations and Communications Services
• 1 - 100 Employee

• Independent Consultant

  • Oct 2016 - Jun 2018

  Consulting and assisting with development and execution of marketing plans for leading pharma company to articulate the brand and business unit’s position to ensure consistency of the brand and corporate image in programs, events and communication channels. Collaborating with Business Development team to plan, develop and produce promotional tools and communication vehicles to support brand marketing, corporate marketing, and sales efforts. Supporting the company's communication projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications.



The Greater Bloomington Chamber of Commerce

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director Marketing & Public Relations

  • Mar 2008 - Jun 2016

  Provide leadership for two key divisions within organization: Business Resources (special events/fundraising) and Communication/Marketing. Direct the communication plan along with oversight and integration of organization’s brand identity into all divisions. Develop and execute annual strategic plan for events to meet financial goals and increase member engagement.- Consistently meets/exceeds budget projections while achieving 90%-100% of operational goals.- Led evolution of The Chamber’s rebranding initiative including creative direction and “voice.”- Developed and fully integrated the organization’s social media strategy with communications and marketing goals to grow membership, membership engagement and sales.- Selected to present at ICEA Hoosier Academy—first time non–chamber executive asked to do so.



Nextel Partners

• Telecommunications
• 100 - 200 Employee

• Area Marketing Manager

  • May 2000 - Mar 2003

  Led the public, governmental and community relations initiatives in support of company’s mission. Created and executed sales plans to drive profitability and exceed monthly sales goals. Developed targeted public relations strategies. Provided leadership and mentoring for Partners in area office locations.- Executed sales initiative that resulted in Area exceeding sales goals by unprecedented 375+ units.- Established community and governmental partnerships with state and local leaders to mitigate coverage expansion obstacles so planned expansion goals were consistently met or exceeded.



AJM Management Services

• Real Estate

• Director of Corporate Communications & Marketing

  • 1996 - 2000

  Directed marketing communications for eight medical entities and seven non-medical holdings – helping to grow the family practices to 175,000+ active patients. Directed advocacy efforts to position the company with key community and governmental leaders to ensure continued growth within those markets. Researched opportunities, analyzed risks and created campaigns to drive sales of medical condominium suites in new $50 million medical center.• Reduced advertising budget by $150,000+ per year by eliminating outside creative expenses through direct media buying, in-house graphic design and negotiated strategic partnerships.• Produced marketing/advertising campaign that resulted in 37% increase in new patients and was recognized by local advertising club as being one of the top five most effective positioning campaigns of the year.



Miller Brewing Company

• Food & Beverages
• 1 - 100 Employee

• Public Relations Manager

  • Oct 1985 - Jan 1995

  Directed community, public and governmental relations for three New York facilities and served as primary spokesperson. Member of Leadership Team, helping to define and lead facilities’ strategic vision, mission and objectives in support of MBCo and Philip Morris projections. Managed $2 million local budget, including Philip Morris Corporate Contributions budget with direct oversight of PM Foundation in Upstate New York. Assisted with execution of federal and state legislative agenda. • Managed media and communication plans to effectively address complex issues such as union negotiations and disputes, reductions in workforce, corporate acquisitions and plant closures while working with national/state media.