Experience

Madwire®

• United States
• Advertising Services
• 300 - 400 Employee

• Marketing Success Manager

  • May 2023 - Present



Grace Place

• United States
• Religious Institutions
• 1 - 100 Employee

• Communications Manager

  • Sep 2021 - Mar 2023

  Grant writing: Chosen as one of 11 out of 75 applicants to win $8k in funding from first ever grant awarded to Grace Place. Marketing: Managed comprehensive advertising campaigns throughout the past 1.5 years using Facebook Ads, Google Ads, Spotify Ads, email, print, and face-to-face marketing with large event expos. The most noteworthy result was bringing 435 kids to summer camp in 2022, a 20% increase from the previous year and 9% over our goal. Social Media Management: From November 2021-2022 grew Instagram following by 20% and Facebook following by 11%, and went viral twice on Reels with 16.3k and 15.7k views respectively. Achieved over 300k reach with a combined effort of organic posts and paid ads. Leadership & Growth: Managed volunteer teams including recruiting and training new volunteers. I also led multiple marketing task forces for large events which resulted in hugely successful turnouts. Exhibited a commitment to learning and growth through reading professional development books quarterly and taking online courses in social media management and online advertising. Show less



Fellowship of Christian Athletes

• Non-profit Organizations
• 700 & Above Employee

• Area Administrator

  • May 2020 - Oct 2021

  Grant writing: Won $32k from 3 grants in 2021. Fundraising: Planned annual fundraiser events in October 2020 and August 2021 and earned $15k from the former. Social Media Management: From November 2020 – August 2021 grew Instagram following by 188%, engagement rate by 359%, and achieved 10k impressions and 9k reach. For the same time period, grew Facebook net following by 73%, engagement by 406%, and reach by 800% compared to the previous year. Ran multiple paid marketing campaigns on Facebook and Instagram, the most successful being the Year-End Campaign at the conclusion of 2020 when we raised $70k between October and December. Email Marketing and Communications: Ran email campaigns through Constant Contact to facilitate communications between staff and donors, to raise funds throughout the year, and to promote events and camps. Event Planning: Participated on planning committees for annual fundraiser in October 2020, Colorado Motocross Camp and Weld Youth Sports Camp in July 2021. Assistant Director on committee for Coaches Marriage Retreat in July 2021, Event Director for annual fundraiser in August 202 Show less



Aims Community College

• United States
• Higher Education
• 400 - 500 Employee

• Adjunct Instructor

  • Aug 2020 - May 2021



LifeBridge Church

• Religious Institutions
• 1 - 100 Employee

• Marketing Communications Manager

  • Mar 2019 - Jul 2019

  Produced and managed content for promotional materials, led website redesign project, created and implemented communications plans for special events, and took promotional photos for web and social media. Produced and managed content for promotional materials, led website redesign project, created and implemented communications plans for special events, and took promotional photos for web and social media.



Colorado State University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Aug 2017 - May 2019

  Taught Professional and Technical Communication course both in-class and online. Focused on professional development and writing skills for technical and professional settings. Also Mentored students in a video production/editing practicum course. Assist them in setting up equipment, filming live events using TriCaster, breaking down equipment, camera techniques, and video editing in Adobe Premiere Pro. Taught Professional and Technical Communication course both in-class and online. Focused on professional development and writing skills for technical and professional settings. Also Mentored students in a video production/editing practicum course. Assist them in setting up equipment, filming live events using TriCaster, breaking down equipment, camera techniques, and video editing in Adobe Premiere Pro.



BOLDERBoulder 10K

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing Intern

  • Apr 2018 - Apr 2019

  Assisted with sponsor communications; planned and set up marketing expos at events (races, festivals, concerts, etc.), helped maintain consistent branding, organized advertising campaigns, designed marketing materials, posted on social media, generated creative ideas for growing registration for the new FORTitude 10k race. I also managed the social media ambassador program for the 2018 ColderBoulder race. Planned and executed full-scale market research project to inform 2019 marketing campaign. Assisted with sponsor communications; planned and set up marketing expos at events (races, festivals, concerts, etc.), helped maintain consistent branding, organized advertising campaigns, designed marketing materials, posted on social media, generated creative ideas for growing registration for the new FORTitude 10k race. I also managed the social media ambassador program for the 2018 ColderBoulder race. Planned and executed full-scale market research project to inform 2019 marketing campaign.



MC Productions

• Milligan College, TN

• Video Production Assistant

  • Aug 2016 - May 2017

  Produced live video content for concerts, sporting events, and other theatre/arts events. Edited multicam videos using Adobe Premiere Pro. Worked on the student broadcast team anchoring, filming, and creating news packages and VO/SOTs. Produced live video content for concerts, sporting events, and other theatre/arts events. Edited multicam videos using Adobe Premiere Pro. Worked on the student broadcast team anchoring, filming, and creating news packages and VO/SOTs.



First Christian Church

• Johnson City, Tennessee Area

• Communications Intern

  • Jan 2017 - Apr 2017

  Graphic design focused internship. Created designs for book covers, posters, postcards, etc. Creative work from this internship is available at kjsorenson.myportfolio.com Graphic design focused internship. Created designs for book covers, posters, postcards, etc. Creative work from this internship is available at kjsorenson.myportfolio.com



Rocky Mountain Christian Church

• Digital Media Intern

  • May 2016 - Aug 2016

  Assisted with editing/producing videos, taking photos, updating social media, writing copy, and producing Sunday services. Assisted with editing/producing videos, taking photos, updating social media, writing copy, and producing Sunday services.



Milligan College

• United States
• Higher Education
• 100 - 200 Employee

• AV Tech Team Member

  • Aug 2015 - May 2016



Boulder Valley School District

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Lead Site Supervisor

  • Jun 2015 - Aug 2015

• School Age Care Staff

  • Apr 2014 - May 2015

  Planned activities for and supervised 40+ children at an after-school care program.



Performance Physical Therapy & Rehabilitation

• Ft. Collins, CO

• Office Assistant

  • Jun 2015 - Aug 2015



University of Colorado Boulder

• United States
• Higher Education
• 700 & Above Employee

• Writing Center Peer Tutor Practicum

  • Jan 2015 - May 2015

  Assisted peers (including ESL students) in writing, editing, and organizing essays for college classes. Assisted peers (including ESL students) in writing, editing, and organizing essays for college classes.



Cabela's

• United States
• Retail
• 700 & Above Employee

• CLUB Booth Outfitter (World's Foremost Bank)

  • Jul 2013 - Jan 2014

  The credit card department at Cabela's that is facilitated by World's Foremost Bank. Responsibilities include, but are not limited to: entry and processing of credit card applications using the AS400 instant credit approval system, following up with customers about the status of their applications, printing cards, and staying up-to-date on all legal policies regarding the credit application process. The credit card department at Cabela's that is facilitated by World's Foremost Bank. Responsibilities include, but are not limited to: entry and processing of credit card applications using the AS400 instant credit approval system, following up with customers about the status of their applications, printing cards, and staying up-to-date on all legal policies regarding the credit application process.



Hollister Co.

• United States
• Retail
• 700 & Above Employee

• Impact Team Member

  • Jul 2012 - Jul 2013



Chick-fil-A Restaurants

• 700 & Above Employee

• Team Member

  • Oct 2011 - Jun 2012