Kelcey Friend

Lenovo - Marketing Incentives Program Manager at Bloom Consulting Group Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Scottsdale, Arizona, United States, US

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Anthony Riggs, MA, MBA

Through her activities at Bloom, Kelcey has worked with me and others at Lenovo for over a year. Throughout this time, I have been continuously impressed with her professionalism, work ethic, and dedication to providing work of the highest quality. She is very conscientious and is always fully informed and prepared to discuss any activities that we have collaborated on together. I would recommend Kelcey for any career opportunity that she may be interested in. She will without a doubt be an asset to the company that is fortunate enough to bring her into their team.

Luke Winckler

Kelcey has always been prompt and thorough in her responses to any questions I've had concerning our Bing Ads account or the new Microsoft Audience Network pilot we're a part of. We're very lucky to have her supporting us!

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Credentials

  • Bing Ads Accredited Professional
    Microsoft Bing Ads
    Mar, 2015
    - Oct, 2024
  • Google Ads Display Certification
    Google AdSense
    Apr, 2019
    - Oct, 2024
  • Google Ads Search Certification
    Google AdSense
    Oct, 2016
    - Oct, 2024
  • Google Shopping Ads Certification
    Google AdSense

Experience

  • Bloom Consulting Group Inc.
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Lenovo - Marketing Incentives Program Manager
      • Dec 2021 - Present

      I manage 4 alliance partner programs focused on incentivizing NSPs and Distributors to co-market with Lenovo. I help partners stay compliant, hold trainings on program updates, track budgets, review creative assets, and own communications, reporting, and relations with partners. I've also streamlined workflows and improved payment processes.

    • Microsoft - Surface Modern Solutions Program Manager
      • Jul 2020 - Nov 2021

      Led operations for the Surface Modern Solutions Program which is designed to drive partner focus on Microsoft’s Surface cloud business. I planned and evolved the program for further expansion, promoted cross-market collaboration, worked with 3rd party vendors, developed training plans and content to incorporate the MS Security story and M365, managed monthly global office hour calls for partners, managed budget, owned communications to leadership and the field, as well as solicited feedback to ensure they were supported by HQ. During my time in role I expanded the program to 6 new markets, and developed CRM and Power BI reporting dashboards. Show less

  • REV77
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Nov 2019 - Jul 2020

      Managed projects across web development, paid search, social and display. Created processes for onboarding new clients, invoice auditing, contract renewals, and Asana task management. Also provided account management for agency’s two largest health care network clients. Managed projects across web development, paid search, social and display. Created processes for onboarding new clients, invoice auditing, contract renewals, and Asana task management. Also provided account management for agency’s two largest health care network clients.

  • Microsoft
    • United States
    • Software Development
    • 200 - 300 Employee
    • Account Manager
      • Oct 2016 - Oct 2019

      Managed a book of clients and agencies. Was a source of expertise by providing insights and industry trends that educated clients on opportunities for growth. Upsold based on solutions which met client KPI goals and drove internal initiatives. Partnered with vendors and internal departments to build new tools that shorten the sales cycle. Accomplishments and duties: • Annually manage over $20 million in book of business • Internal sales contest winner 3 quarters in a row • Participate in joint agency/client QBRs • Assist with international and multi-lingual campaigns • Lead internal team trainings about scaled pitches that increase sell-through rates • Create guides that help agencies pitch Bing Ads to clients, and win net new business • Partner with vendor teams to develop new processes which produced 16k revenue lift on my book in 1 month Show less

  • Microsoft via Insight Global
    • Account Specialist - Team Lead
      • Feb 2015 - Oct 2016

      Supported Bing Ads search teams. I was aligned with AMs and AEs to help them reach sales goals and maintain Bing Ads client relationships. Also managed scaled efforts to grow a remote team. Other duties included: • Leading AS team meetings, initiatives, and working with operation PMs to improve team performance • Project management of new hire training • Creating new training process and materials • Training 70+ new hires across Seattle, San Francisco, Austin, New York and Toronto • Working with PMs and engineering teams to develop tool updates • Collaborating with multiple support teams to resolve account issues Show less

  • Microsoft via INVISO
    • Marketing Project Manager
      • Mar 2014 - Feb 2015

      At INVISO I was a Project Manager for three Microsoft global marketing incentives programs. I worked with and supported Microsoft Program Managers, Partner Sales Executives and thousands of SMSP (Small and Mid-market Solutions and Partners) and OEM (Original Equipment Manufacturer) partners. Other duties included: • Expert knowledge of Microsoft branding • Reviewing and approving SEM, display, email, print, and event marketing of partners • Program support to a mostly bi-lingual audience • Receiving support requests through multiple email aliases and support tools • Training new team members • Analyzing, reporting and presenting program data Show less

  • re|solution
    • Philippines
    • Real Estate
    • 1 - 100 Employee
    • Marketing Assistant
      • Jun 2013 - Feb 2014

      During my time at Resolution I created new procedures to increase the frequency of marketing initiatives and efficiently track ROI. I also helped with the rewriting and redesign of marketing collateral and the company website. Other duties included: • Planning and creating calendar of marketing events • Managing all email campaigns and internal bi-weekly email communications • Redesigning online presence • Finding leads, speaking engagements, and conferences for owner and sales partners • Tracking ROI on marketing initiatives • Setting up Sales Force campaigns, reports, page layouts and privileges for other users • Training sales partners to use Sales Force • Organizing and standardizing multiple databases into one resource • Reporting, reporting, reporting Major accomplishments included: • Surpassing previous year's number of booked speaking engagements • Tripling company frequency of email touches • Doubling email contact list in 2 months Show less

  • Speedpro Imaging of Broomfield
    • Marketing Project Manager
      • Nov 2011 - Jun 2013

      As the main point of contact with customers I managed all accounts and quoted projects. I also lead our marketing and sales efforts, kept up the company’s web presence, and assisted with art design. Other duties included: • Meeting with clients • Leading client presentations • Managing projects through to completion • Adjusting budget and content of Google Ads • Updating website and social media content • Presenting monthly internal campaign reports • Attending Tradeshows • Attending networking groups and events • Cold calling leads • Developing a Project Tracking System • Tracking leads in CRM • Designing and preparing art for production • Creating and maintaining brand image • Using QuickBooks for invoicing Show less

  • The Home Depot
    • United States
    • Retail
    • 700 & Above Employee
    • Cashier
      • Aug 2009 - Sep 2012

      Yeah, I was a cashier. But I learned about retail marketing, vendor relations, and how to manage different types of people. Yeah, I was a cashier. But I learned about retail marketing, vendor relations, and how to manage different types of people.

  • Ophelia's Place
    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Marketing Designer
      • Oct 2010 - Feb 2012

      I designed brochures, flyers, gift certificates, thank you cards, T-shirts and booklets galore! I produced promotional materials for weekly, monthly and quarterly events. I also helped put on a yearly parent-daughter fair. I am very grateful to have been with such a positive non-profit organization. I designed brochures, flyers, gift certificates, thank you cards, T-shirts and booklets galore! I produced promotional materials for weekly, monthly and quarterly events. I also helped put on a yearly parent-daughter fair. I am very grateful to have been with such a positive non-profit organization.

  • Rocky Mountain Vacation Rentals
    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Concierge Services Intern
      • Sep 2011 - Oct 2011

      My role at RMVR was to assist with current digital marketing strategies. This included writing new content for the company website, contributing to a company blog, creating customer emails, and engaging with social media followers through Facebook and Twitter. Other duties included: • Writing web and blog content with SEO in mind • Writing and designing email messages • Producing monthly web and email reports • Updating Facebook and Twitter content • Engaging with social media followers • Organizing and updating customer files • Designing a Customer Testimonial book for revised company website Show less

  • Planned Parenthood of Southwestern Oregon
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2011 - Sep 2011

      The health centers in southwest Oregon were overloaded with brochures that were very repetitive and varied from one clinic to the next. I was given the mission of revamping and consolidating these brochures. It was a fun, enormous task and I was glad to put my writing and organizing skills to good use. Now each health center has identical brochures covering many important topics without overlapping one another. The health centers in southwest Oregon were overloaded with brochures that were very repetitive and varied from one clinic to the next. I was given the mission of revamping and consolidating these brochures. It was a fun, enormous task and I was glad to put my writing and organizing skills to good use. Now each health center has identical brochures covering many important topics without overlapping one another.

  • KD/ Ethos magazine
    • Publisher
      • Sep 2008 - Jun 2009

      I went to a lot of meetings about money. Where do we get it? Why won’t they give us any? Should we spend it? I also trained new Ad and PR Managers, assisted the Editor in Chief, and organized job duties to make smoother transitions for new staff. I went to a lot of meetings about money. Where do we get it? Why won’t they give us any? Should we spend it? I also trained new Ad and PR Managers, assisted the Editor in Chief, and organized job duties to make smoother transitions for new staff.

  • Upstream Advertising/UO Ad Team
    • Writer
      • Sep 2008 - Jun 2009

      Worked with a team of talented students to create a campaign to curb binge drinking. We then entered our campaign in the AAF National Student Advertising Competition. Worked with a team of talented students to create a campaign to curb binge drinking. We then entered our campaign in the AAF National Student Advertising Competition.

  • DuckU
    • United States
    • Retail
    • Advertising Director
      • Apr 2008 - Jun 2008

      DuckU is a University of Oregon campus television program. While I was with them I designed posters, flyers and a television commercial to promote the program and its individual segments. DuckU is a University of Oregon campus television program. While I was with them I designed posters, flyers and a television commercial to promote the program and its individual segments.

  • Polaris Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Copywriting Intern
      • Mar 2008 - Jun 2008

      Here I got to write radio and print ads, draft e-newsletters, design and write copy for direct mail, research clients and audiences, and dabble in drafting book proposals. Here I got to write radio and print ads, draft e-newsletters, design and write copy for direct mail, research clients and audiences, and dabble in drafting book proposals.

  • KD magazine
    • Brazil
    • Book and Periodical Publishing
    • Advertising Manager
      • Sep 2007 - Jun 2008

      I took on the task of rebuilding the Advertising department from scratch. I brought back old advertisers who had a bad experience with the previous ad team, designed new ads for the magazine, and trained sales reps. No problemo. I took on the task of rebuilding the Advertising department from scratch. I brought back old advertisers who had a bad experience with the previous ad team, designed new ads for the magazine, and trained sales reps. No problemo.

  • KLKY, UROCK 96 FM
    • Copywriting Intern
      • Jun 2007 - Sep 2007

      I am proud to say that all the radio spots I wrote during my internship made it on the air. I also went along on sales calls, participated in live remote broadcasts, and assisted in audio production. I am proud to say that all the radio spots I wrote during my internship made it on the air. I also went along on sales calls, participated in live remote broadcasts, and assisted in audio production.

Education

  • University of Oregon
    Bachelor, Journalism: Advertising, English, Communication, Film
    2005 - 2009

Community

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