Experience

Mid-State Multimedia Group

• Mansfield, OH

• WMFD-TV Talk Show Host / Mix 106.1 On Air Personality / Marketing

  • Sep 2017 - Present

  Partner with businesses to grow their bottom line through comprehensive TV, digital, and radio marketing campaigns Create and distribute online, television, and radio content/editorial for variety of clients Created the mental health TV show, “Sparking the Conversation,” securing funding and broadcasting processes Enhance company brands through storytelling (theatre of the mind) Developed a deep understanding of the media landscape: journalism, TV/radio broadcasting processes, sales, and operations Host the TV talk show “Sittin’ Down with Kelby King” and interview individuals with inspiring stories Serve as public speaker for community charities and events Show less



Avita Health System

• Galion, Ohio

• Director of Public Relations and Marketing

  • Jun 2010 - Sep 2017

  Grew patient volumes through PR and marketing efforts for new and existing healthcare providers and service lines Led the strategic marketing of three hospitals (Galion Hospital, Ontario Hospital, Bucyrus Hospital) Helped expand healthcare options to 110 employed medical providers and 32 medical clinics (from 21/5) Led a PR/Marketing team throughout major system expansions and day-to-day operations Served as public spokesperson, working closely with the media and community Managed an editorial calendar and created narratives to promote and influence readers Worked closely with stakeholders, Board of Trustees, Foundation, physicians, and community organizations Created and designed major publications including Avita Today (Publication distributed to over 99,000 residences) Focused on Google Analytics, SEO, and digital avenues such as geo-fencing to target prospective consumers Designed print, billboard, and online marketing campaigns to increase system-wide patient volume Show less



Primrose Retirement Communities, LLC

• Mansfield, Ohio

• Director of Marketing

  • Oct 2007 - Jun 2010

  Grew patient occupancy from 5% to 100% with wait list using marketing, counseling, and sales techniques Enhanced Primrose’s reputation as new retirement option through strategic marketing plans Created new programs resulting in resident retention and occupancy growth Worked closely with area organizations and sister facilities to build Primrose brand Oversaw the daily operation of the facility along with key leadership Grew patient occupancy from 5% to 100% with wait list using marketing, counseling, and sales techniques Enhanced Primrose’s reputation as new retirement option through strategic marketing plans Created new programs resulting in resident retention and occupancy growth Worked closely with area organizations and sister facilities to build Primrose brand Oversaw the daily operation of the facility along with key leadership



ProMedica

• Defiance, Ohio

• Director of Marketing and Public Relations

  • Apr 2001 - Nov 2004

  * Established patient base for new physician practices by designing and utilizing media options and marketing collateral. * Served on DRMC President's Administrative Staff, responsible for DRMC's direction and process/service development. * Prepared marketing plan and presented bi-monthly progress to Board of Trustees. * Maintained marketing budget, allocating funds based on community outreach opportunities and service priorities. * Served as hospital spokesperson and pitched stories to media. * Assisted ProMedica Physician Recruitment team with goal of signing new physician practices. * Directed marketing staff including interns and salaried positions. * Designed print ads and marketing collateral to increase hospital-wide patient volumes. Show less



SPX Robinair

• Montpelier, Ohio

• Marketing Communications Specialist

  • Nov 1998 - Apr 2001

  * Secured national advertising spots in industry's top-running publications. * Drove public relations initiative through press releases, press kits, print ads, radio broadcasts, and television programs. Established Robinair both nationally and locally as a reputable company and strengthened Robinair brands across industry. * Conducted a customer points-of-influence study through market research and internal/competitive performance testing. * Launched www.robinair.com. Development included market research, benchmarking, and secure verification for on-line commerce. * Managed the timely development for product manuals and marketing materials. Show less



The Ohio Art Company

• Bryan, Ohio

• Marketing Communications Specialist

  • Jun 1996 - Nov 1998

  * Designed and prepared copy for marketing materials including press releases, newsletters, instruction sheets, brochures, bulletins, and sell sheets. * Assisted in the creation of toy packaging design and copy for new product launches. * Managed consumer relationships through fan clubs and written/verbal communication. * Assisted in the development of the annual New York Toy Fair booth. * Supported domestic and international sales departments with necessary sales and marketing tools for presentations to retail customers. * Launched and maintained www.etch-a-sketch.com, www.bettyspaghetty.com, and www.ohioart.com. * Established e-commerce for consumers interested in on-line purchasing. * Monitored trademark usage on the internet and enforced compliance through legal channels. Show less