Experience

Gametize

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Group (Lead), Client Engagement

  • Feb 2012 - Present

  Singapore Gametize is the world's simplest enterprise-grade gamification platform for community engagement and advocacy. Clients use Gametize to motivate target behaviours for various purposes, such as in employees training/performance management, or consumer marketing/sales advocacy. Anyone can create a white-label web/mobile campaign in just 5 minutes, leveraging Gametize's key gamification mechanics (interactive challenges, automated feedbacks, competition and socializing, and rewards… Show more Gametize is the world's simplest enterprise-grade gamification platform for community engagement and advocacy. Clients use Gametize to motivate target behaviours for various purposes, such as in employees training/performance management, or consumer marketing/sales advocacy. Anyone can create a white-label web/mobile campaign in just 5 minutes, leveraging Gametize's key gamification mechanics (interactive challenges, automated feedbacks, competition and socializing, and rewards redemption), coupled with their own narratives/theme. Users can complete these fun, social challenges such as answering a trivia, post a photo, and receive feedbacks such as points, badges, before redeeming prizes such as "lunch with a celebrity" in the rewards store. Gametize is trusted by brands such as Shell, Samsung, P&G, DBS, Singtel, and Accenture, with over 20 million challenge completions by 1 Million registered users. Gametize has been endorsed by academics and research companies in reports or case studies, such as Bond University, San Jose State University, Forrester. Gametize was also selected as Singapore's 20 hottest startups in 2015 by Singapore Business Review magazine, and IBM SmartCamp (ASEAN) People's Choice Winner in 2013. We are profitable, but that doesn't stop us from innovating. With no formal job titles, every Gametize ninja has 2-3 key roles tagged instead. Gametize has two main crack squads, the Business Group and the Tech Group. I lead the business group, which really is a charge to bring the best out of talented rockstars leading multiple teams in project management, customer service, sales, and collaborations. The role of Client Engagement goes beyond consultative selling, as I also advise the client and the team actively during the project cycle. My night job as the "Office Uncle" requires butler duties and ensuring everyone gets enough ocha, nuggets, and, well, toilet rolls #truestory. Show less



Singapore Management University

• Singapore
• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • Oct 2018 - Present

  Singapore From time to time, I guest lecture in SMU, Master’s in Human Capital Leadership (MHCL) Programme, under the kind invitation of Prof Ma Kheng Min.



Universiti Putra Malaysia

• Malaysia
• Higher Education
• 700 & Above Employee

• Professional Associate in Community of Practice, School of Business and Economics

  • Mar 2023 - Present

  - Advisory on current academics curriculum based on industrial needs - Collaboratively develop Executive Programmes based on industrial needs - Participate in the teaching, learning, and training at UPM SPE



Socialico

• Product and Business Development

  • May 2008 - Feb 2012

  Damon and I started this analytics focused company integrating gamification, social media, and crowdsourced predictions. Our first product, FameLeague (http://en.wikipedia.org/wiki/FameLeague), was a game of predictions around the world powered by a stock exchange simulator technology (we have no idea what to do with it now). Though it acquired over 50,000 players in 3 months, it sucked mainly because we sucked too, and were too inexperienced in product design and startups + some bad advice… Show more Damon and I started this analytics focused company integrating gamification, social media, and crowdsourced predictions. Our first product, FameLeague (http://en.wikipedia.org/wiki/FameLeague), was a game of predictions around the world powered by a stock exchange simulator technology (we have no idea what to do with it now). Though it acquired over 50,000 players in 3 months, it sucked mainly because we sucked too, and were too inexperienced in product design and startups + some bad advice here and there. Still, we moved on to make cool products like FameMark - a dating stock market game, and Gametize Platform, after launching apps like PremierLeagueX and WorldCupX (with more than 20,000 users each). We rebranded Socialico as Gametize, to cosmetically and conceptually focus on gametizing the world. We started developing GameMaki (know today as Gametize Platform), one of our spinoff product, from Jan 2011, and it has become the flagship product for Gametize. Show less



Singapore Management University

• Singapore
• Higher Education
• 700 & Above Employee

• Teaching/Research Assistant

  • Feb 2005 - Dec 2007

  While pursuing my BBM and BSc (Information Systems Management): Research Assistant to Dr Caroline Yeoh: Led a team to conduct study on business environment in Batam Head Teaching Assistant to Dr Rani Tan’s “Leadership and Teambuilding” Module: Mentored and facilitated a team of 24 teaching assistants for 4 classes comprising 40 students per class Research Assistant to Dr Graham Brown: Planned and conducted research on “Organisational Behaviour” for Dr Brown on territorial… Show more While pursuing my BBM and BSc (Information Systems Management): Research Assistant to Dr Caroline Yeoh: Led a team to conduct study on business environment in Batam Head Teaching Assistant to Dr Rani Tan’s “Leadership and Teambuilding” Module: Mentored and facilitated a team of 24 teaching assistants for 4 classes comprising 40 students per class Research Assistant to Dr Graham Brown: Planned and conducted research on “Organisational Behaviour” for Dr Brown on territorial ownership Teaching Assistant to Prof Lee Yeow Leong for Object Oriented Analysis and Design, and later Software Engineering : Assisted in lesson, assignment and test planning, providing support for lecture, and consultation to students. Show less



DFS Group Limited

• Hong Kong
• Retail
• 700 & Above Employee

• Business Analyst (Intern, Full Scholarship Recipient 2005-2009)

  • Dec 2006 - Apr 2007

  Analysed and documented payment processing workflows involving more than 10 departments in North America, Middle Pacific and Singapore. Successfully proposed policy changes and IT solutions for streamlining the business processes.



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Project Lead

  • 2006 - 2007

  Led internship and academic project developments which include Prediction Market and Voice Biometrics system. The team was rewarded SGD$12,000 for being the top 3 project team in Standard Chartered Bank.