Experience

Heraeus Medical USA

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• VICE PRESIDENT, COMMERCIAL EXCELLENCE

  • Mar 2022 - Present

  • Spearhead the business by optimizing the go-to-market approach and internal processes.• Drive sales through margin diagnostics, customer micro-segmentation tactics, monetization strategies, and cost optimization.• Create cross-functional co-operation and interdependence amongst all stakeholders.• Initiate, monitor, and measure sales activities for new products during the launch phase in partnership with product management, area management, and senior leaders. • Implement sales effectiveness and coaching effectiveness programs for the sales organization.• Establish sales business plans on area and region levels to define new product launch priorities.• Manage and interpret the CRM data to ensure meaningful and purposeful sales pipeline and communicate with the U.S. team on successes, weaknesses, and opportunities.• Collaborate with President HMUS to review product stock levels and optimize field-level inventory.• Conduct business reviews on new and existing key product portfolios to ensure the effectiveness of sales and marketing strategies and product competitiveness.• Monitor Pricing process and conduct customer segmentation based on potential and profitability.• Assess the attractiveness of current and future portfolios to identify priority brands and products.• Develop clear guidelines for using different tools, assess and identify high and low-performance areas, and work collaboratively with management.• Partner with key stakeholders to drive best practices and develop improvement plans.• Develop go-to-market strategies for selected brands, products, segments.• Identify critical competencies for future development in salesforce. Show less

• VICE PRESIDENT OF SALES, West

  • Jan 2020 - Feb 2022

  • Oversaw sales initiatives and profitability for the West Region, driving success through strategic planning, talent management, market penetration best practices, and effective change management strategies.• Managed regional sales directors and key account managers while providing training and mentoring.• Collaborated with key leaders across Marketing, Human Resources, Operations, and Clinical Education.• Co-developed and implemented initiatives to optimize operational efficiency, sales training, territory modification, and launch a new CRM platform. • Managed budget, controlled costs, and developed staff to exceed goals. • Steered sales initiatives that supported sales and customer retention. • Partnered with corporate to enhance sales analytics, new product development, and commercialization. • Grew sales in 2021 by 19.2% and served as the primary commercialization lead for Global product launch, which resulted in the most successful product launch in division history. Show less

• NATIONAL SALES DIRECTOR, West

  • Dec 2017 - Dec 2019

  • Managed the Western U.S. Sales Leadership Team (4 Regional Sales Directors, 3 Key Account Managers) and responsible for 35 territories consisting of about 36 employees and 15 independent contractors.• Developed key client relationships at the local, IDN, and GPO contracting levels, resulting in $4.7M (2018) and $16.6M (2019) in revenue.• Spearheaded the 24-month product portfolio market transition from a third-party sales channel to a newly created Heraeus sales force. • Spearheaded the 24-month product portfolio market transition from a third-party sales channel to a newly created Heraeus sales force. • Led the highest revenue-producing area in 2018, resulting in Top Gun Award for the region – based on balanced selling and revenue weighted 50/50. Show less



Smith & Nephew

• Netherlands
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• DIRECTOR OF SALES, Kansas, Missouri, Nebraska, Arkansas

  • 2012 - 2017

  • Led sales and marketing initiatives, managing a $2.4M inventory budget and a $3.3M P&L budget.• Advised the executive team on sales strategies, goals, metrics, and financials. • Developed and led a high-performing sales team to achieve business objectives.• Analyzed market trends to assess and resolve existing product deficiencies. • Managed, coached, and developed 12 to 23 sales professionals, managing performance and ensuring sales goals achievement.• Achieved annual sales performance YOY, absorbed $3.3M in revenue territory-wide, and maintained existing revenue line with the purchase of Arthrocare in 2014. • Executed strategic sales plans, converting key accounts and physician partnerships to $15.5M+ in sales revenue.• Developed client relationships and collaborated with internal stakeholders to align business goals. Show less

• FIELD SALES TRAINER, Kansas & Nebraska

  • 2010 - 2012

  • Served on the leadership council for Knee Franchise and partnered with Central Region Leadership Council and U.S. Marketing regarding new product launches to gather and utilize customer and field sales feedback.• Facilitated global and national new product training sessions and sold product offerings to clients. • Organized conference calls with regional KOLs and regional sales force to discuss scientific journal articles.• Assisted with the commercialization and launch of new products in the U.S. market. Show less

• TEAM LEADER | ENDOSCOPY SALES REPRESENTATIVE, Kansas City

  • 2009 - 2012

  • Managed a team of up to six sales representatives and assisted in sourcing and hiring new sales team members. • Coached and mentored two associate sales representatives to achieve goals. • Earned sports medicine disposables revenue of $3,371,824 – 130% PTQ in 2010, and $4,397,014 – 105% PTQ in 2011.• Achieved #1 sales rep in the country for Presidents Club in 2010; based on profit margin and PTQ.



Arizona Cardinals Football Club

• United States
• Spectator Sports
• 200 - 300 Employee

• ASSISTANT STRENGTH & CONDITIONING COACH

  • 2005 - 2008

  • Provided instruction and coaching to professional athletes and student-athletes during individual speed, agility, and conditioning workout sessions. Assisted athletic trainer with injury rehabilitation programs. • Served as Teaching Assistant at Texas Tech while a graduate student from 2004 to 2005; formatted and instructed teaching material for undergraduate Biomechanics laboratory class, and graded academic course work. • Assisted in designing individual strength and conditioning programs for student athletes and professional athletes. • Instructed collegiate and professional athletes on proper weight lifting and running techniques. • Charged with maintaining football supplement inventory for the collegiate athletic program. • Developed individual athlete training reports and submitted reports to executive office staff. Show less



Texas Tech University Football

• GRADUATE STUDENT ASSISTANT STRENGTH & CONDITIONING COACH

  • 2004 - 2005

  • Provided instruction and coaching to professional athletes and student-athletes during individual speed, agility, and conditioning workout sessions. Assisted athletic trainer with injury rehabilitation programs. • Served as Teaching Assistant at Texas Tech while a graduate student from 2004 to 2005; formatted and instructed teaching material for undergraduate Biomechanics laboratory class, and graded academic course work. • Assisted in designing individual strength and conditioning programs for student athletes and professional athletes. • Instructed collegiate and professional athletes on proper weight lifting and running techniques. • Charged with maintaining football supplement inventory for collegiate athletic program. • Developed individual athlete training reports and submitted reports to executive office staff. Show less



Los Angeles Angels of Anaheim Baseball Club

• MINOR LEAGUE STRENGTH & CONDITIONING COACH

  • 2004 - 2004

  • Assisted athletic trainer with injury rehabilitation programs. • Submitted weekly and monthly athlete reports to executive office personnel. • Assisted athletic trainer with injury rehabilitation programs. • Submitted weekly and monthly athlete reports to executive office personnel.