Keith Metcalfe

President at Acorn
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Contact Information
us****@****om
(386) 825-5501
Location
Burnaby, CA

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Experience

    • Australia
    • Software Development
    • 1 - 100 Employee
    • President
      • Mar 2023 - Present

      Vancouver, British Columbia, Canada I lead our worldwide focus on customers. This includes our promise makers (sales) and promise keepers (customer success and services). We're getting the word out on how organizations can link learning to performance. We believe companies can help people become better versions of themselves. Assessments/Competency/Proficiencies/Workflow automation underpinned by a foundational LMS serve internal and external stakeholders is what we do. We aim to do it well and help our… Show more I lead our worldwide focus on customers. This includes our promise makers (sales) and promise keepers (customer success and services). We're getting the word out on how organizations can link learning to performance. We believe companies can help people become better versions of themselves. Assessments/Competency/Proficiencies/Workflow automation underpinned by a foundational LMS serve internal and external stakeholders is what we do. We aim to do it well and help our project sponsors succeed. Show less

    • Founder
      • Sep 2022 - Present

      Canada Independent advisor working with brave founders on growth strategies. Expertise includes: category design, new market entry (geographic and product expansion), sales, marketing, support, services, board development and fund raising (seed/seriesA/PE).

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Strategic Advisor
      • Sep 2022 - Mar 2023

      Vancouver, British Columbia, Canada

    • Chief Executive Officer
      • Dec 2017 - Sep 2022

      Vancouver We’ve quickly emerged as a leading developer of cloud-based visitor management systems (VMS) which make hosting visitors effortless, memorable, and safe. Traction Guest is used by enterprises on five continents in dozens of industries. Our team is proud of the following accomplishments: -International presence-Canada, US, UK -Customer Satisfaction-G2 (VMS Momentum Leader), Capterra (#1 Customer Success in VMS) -Industry Recognition-Forbes Cloud 100 (2019), Stevies Award (2019)… Show more We’ve quickly emerged as a leading developer of cloud-based visitor management systems (VMS) which make hosting visitors effortless, memorable, and safe. Traction Guest is used by enterprises on five continents in dozens of industries. Our team is proud of the following accomplishments: -International presence-Canada, US, UK -Customer Satisfaction-G2 (VMS Momentum Leader), Capterra (#1 Customer Success in VMS) -Industry Recognition-Forbes Cloud 100 (2019), Stevies Award (2019), Deloitte Fast 50 (Emerging 2020), Canadian Business Excellence Award (2020), Deloitte Fast 50 (5th fastest in Canada 2021), Globe and Mail Top Companies Award (69th fastest in 2022) -Community Engagement-GuestForGood, 1%, Bcorp -Investors and Advisors-PSG, Bessemer Venture Partners, Salesforce Ventures, Traction On Demand

    • Managing Director
      • Jan 2016 - Dec 2017

      Burnaby, British Columbia, Canada The objective was to take an idea from the startup to growth stage. This included; moving from our first customer to many, building the growth model; hiring the team; and securing a round of outside investment that would move us past incubation to a high growth company.

    • Canada
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • VP of Products-Go To Market
      • May 2015 - Jan 2016

      Vancouver, Canada Area We set out to prove that an incubator model could spawn new product companies from a fast growth services company. I led the charge on the; go to market analysis, sales and support strategy that would get these new product companies ready to run on their own. The rest is history.

    • VP of Data Intelligence
      • Apr 2014 - May 2015

      Vancouver, Canada Area I led Traction's data GTM with a team focussed on: -Salesforce Data integration and migration projects -Data Governance and data cleansing efforts -Business intelligence and analytics projects My responsibilities included vendor relationships, team leadership, public speaking engagements and executive project sponsorship.

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • VP of Sales/Marketing
      • Sep 2009 - Mar 2014

      Leader of the customer engagement and BI best practices, I regularly evaluated the vendor marketplace and advised clients on the current and future direction of business intelligence software providers. -In first full year, increased SAP resell 400% and nominated as the top NA SAP BI partner (repeated in the following year). -Established NA coverage model via the new Vancouver location (recruiting, office etc), secured and staffed Philadelphia (eastern office), and remotely managed… Show more Leader of the customer engagement and BI best practices, I regularly evaluated the vendor marketplace and advised clients on the current and future direction of business intelligence software providers. -In first full year, increased SAP resell 400% and nominated as the top NA SAP BI partner (repeated in the following year). -Established NA coverage model via the new Vancouver location (recruiting, office etc), secured and staffed Philadelphia (eastern office), and remotely managed resources in the central office (Dallas). -Took two spinoffs (www.instantaccessbi.com, www.toreodata.com) from inception to 40 paying companies in 9mths (including pricing, marketing, sales model). -Established WCI community Youtube strategy via www.youtube.com/wciconsulting (within 2 years 500+ subscribers, 150k+views) -Co authored ‘BI end user adoption’ whitepaper with The Data Warehouse Institute (TDWI). -Managed our vendor partner relationships (including participating in various Partner Advisory Boards) Show less

    • Germany
    • Software Development
    • 700 & Above Employee
    • District Sales Manager
      • Mar 2008 - Sep 2009

      Led a team of enterprise software sales executives. Quarterly business execution included such efforts as; marketing collaboration/creation, executive alignment visits, margin negotiation, conflict resolution and VAR partner promotion. I made regular customer visits in the field to build relationships and map out on premise and on demand (SAAS) technology solutions. -Reconstructed a team by hiring 5 new account executives mid 2008, and in 6 months time, posted the highest q4 revenue… Show more Led a team of enterprise software sales executives. Quarterly business execution included such efforts as; marketing collaboration/creation, executive alignment visits, margin negotiation, conflict resolution and VAR partner promotion. I made regular customer visits in the field to build relationships and map out on premise and on demand (SAAS) technology solutions. -Reconstructed a team by hiring 5 new account executives mid 2008, and in 6 months time, posted the highest q4 revenue and entered 2009 with the largest pipe for 5 sales teams -Winner of multiple top team revenue awards -A member of SAP's Top 5% Talent program Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Corporate Account Manager
      • Apr 2006 - Mar 2008

      Find prospects and move them through the purchase cycle, coordinate internal resources, regional system integrators, and ultimately negotiate/interact with 'C' and 'V' suite executives. -Within 9 months of joining the team, selected as the Western Region Q1'07 MVP (190% of quota). -Q1'07 Western Region winner of the 'Software as a Service' sales award. -First member of the Great Lakes team to reach President's club and the top rep for license/training quota FY 2007 -100%… Show more Find prospects and move them through the purchase cycle, coordinate internal resources, regional system integrators, and ultimately negotiate/interact with 'C' and 'V' suite executives. -Within 9 months of joining the team, selected as the Western Region Q1'07 MVP (190% of quota). -Q1'07 Western Region winner of the 'Software as a Service' sales award. -First member of the Great Lakes team to reach President's club and the top rep for license/training quota FY 2007 -100% forecast accuracy-5 consecutive quarters of hitting quarterly commit -Saw one of my VAR partners move from silver to gold within 12mths of executing on a strategic sales approach together -Sponsored 'raving fan' CIO to attend annual Sales Kickoff to present 'What Executives expect from their Account Execs' -Member of the Business Objects Top 5% Talent Program

    • Senior Manager-Top Tier Technical Support Programs
      • Sep 2004 - May 2006

      This $5.6 million (annual maintenance revenues) business was labeled as a key program that would differentiate our company. I led a team of 48 in 3 different cities. I acted as the key contact for selling the value proposition for the program. As a result, this included training maintenance and outside sales executives as well as directly interacting with customers. I also reviewed/negotiated contract agreements and provided approvals for the sales team. -Created the first profit/loss… Show more This $5.6 million (annual maintenance revenues) business was labeled as a key program that would differentiate our company. I led a team of 48 in 3 different cities. I acted as the key contact for selling the value proposition for the program. As a result, this included training maintenance and outside sales executives as well as directly interacting with customers. I also reviewed/negotiated contract agreements and provided approvals for the sales team. -Created the first profit/loss model for our business unit and through analysis was able to see key increases in the profit margin for our line of business -Over the span of my term we were able to increase 'top box' customer satisfaction well over 30% -Recognized as one of the key leaders for on and offsite customer escalations

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Team Manager-Elite Technical Support (acquired by Business Objects)
      • 2002 - 2004

      Co-led the Pacific-North American team (team of 20) toward industry leading support for a number of Fortune 500 companies across the world.

    • Team Leader-Web/Dev Technologies (2000-2001), Enterprise Core (2001-2002)
      • 2000 - 2002

      Led 10 support developers who were responsible for doing OEM integration projects using programming languages such as Microsoft Visualstudio.net, Visual Basic, and ASP.

    • Internal Applications Project Manager
      • 1999 - 2000

      Responsible for the identification and implementation of operational changes to applications and hardware infrastructure for a call center that consisted of more than 200 representatives in 5 different call centers around the world.

    • Canada
    • Financial Services
    • 200 - 300 Employee
    • Financial Investment Analyst Associate
      • 1998 - 2000

      Responsible for financial research assistance with key analysts that led to the valuation of public companies. -Canadian Securites Course -Certified Financial Analyst CFA (level 1)

    • Executive Technology Assistant
      • 1997 - 1997

      Worked in direct accordance with the Managing Director, Vice-President and Associate Legal Counsel on a number of technology projects.

    • Canada
    • Government Administration
    • 700 & Above Employee
    • Team Leader/Business Advisor
      • 1995 - 1996

      In 1995, the government gave us the dubious task of evangelizing the benefits of the internet and technology for businesses (this was not an easy mission back then). I led a team of 8 advisors on how to improve communications, marketing, sales, and support services using the Internet and its related resources.

Education

  • University of Victoria
    Bachelor of Commerce, International Business
    1993 - 1998
  • National Sun Yat-Sen University
    Bachelor of Commerce, International Business Management
    1997 - 1997

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