Experience

WiperTags, LLC

• The Guy

  • Jul 2014 - Present

  Owner of WiperTags, a patent pending product which attaches to the rear wipers of vehicles as well as front and rear bumpers. WiperTags have both standard and customizable shapes and designs and are great fundraisers for youth sports, schools, churches, and other organizations. WiperTags are also perfect marketing tools for branding and promotion. WiperTag can be customized into unique shapes with full color designs. WiperTags can be purchased directly and sold to consumers or they… Show more Owner of WiperTags, a patent pending product which attaches to the rear wipers of vehicles as well as front and rear bumpers. WiperTags have both standard and customizable shapes and designs and are great fundraisers for youth sports, schools, churches, and other organizations. WiperTags are also perfect marketing tools for branding and promotion. WiperTag can be customized into unique shapes with full color designs. WiperTags can be purchased directly and sold to consumers or they can be directed to our website and pre-order with a cutoff deadline. Email wipertags@gmail.com for more information or go to www.WiperTagStore.com.

• Owner

  • 2014 - 2015

• Owner

  • 2014 - 2015



DMI Furniture Inc

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• eCommerce Channel Manager

  • May 2013 - Jan 2014

  DMI is an established furniture manufacturer with the objective to build out a direct-to-consumer sales channel online for their Home Styles furniture division. My role as eCommerce Manager was to lead the project to complete the design and functionality of a new ecommerce website with approximately 1,500 SKUs, develop and implement an online marketing strategy, and drive sales to the site through various channels. Accomplishments: • Collaborated with IT, our web vendor and… Show more DMI is an established furniture manufacturer with the objective to build out a direct-to-consumer sales channel online for their Home Styles furniture division. My role as eCommerce Manager was to lead the project to complete the design and functionality of a new ecommerce website with approximately 1,500 SKUs, develop and implement an online marketing strategy, and drive sales to the site through various channels. Accomplishments: • Collaborated with IT, our web vendor and various departments to complete, test, and launch the company’s first B2C e-commerce website (www.homestyleshome.com) with integrated EDI functionality automating incoming orders, inventory, and ship tracking with our MAPICS ERP system. • Created return policies and procedures for Customer Service to handle inquiries via phone and email. • Planned and implemented a social marketing strategy focusing on Facebook and Pinterest to build product brand awareness. This led to generating over 4,000 Facebook followers in first 3 months. • Through SEO efforts, social marketing, and Google AdWords, continuously increased traffic to the site month-over-month to drive sales. • Implemented holiday sales through social media blasts, resulting in +600% increased sales. • Performed ongoing competitor analysis in the home furniture and décor marketplace. • Developed relationships with industry manufacturers to compliment Home Styles’ products and defined processes to implement on our ecomm site. • Assisted DMI Office division with expanding their online presence through Overstock.com. Show less DMI is an established furniture manufacturer with the objective to build out a direct-to-consumer sales channel online for their Home Styles furniture division. My role as eCommerce Manager was to lead the project to complete the design and functionality of a new ecommerce website with approximately 1,500 SKUs, develop and implement an online marketing strategy, and drive sales to the site through various channels. Accomplishments: • Collaborated with IT, our web vendor and… Show more DMI is an established furniture manufacturer with the objective to build out a direct-to-consumer sales channel online for their Home Styles furniture division. My role as eCommerce Manager was to lead the project to complete the design and functionality of a new ecommerce website with approximately 1,500 SKUs, develop and implement an online marketing strategy, and drive sales to the site through various channels. Accomplishments: • Collaborated with IT, our web vendor and various departments to complete, test, and launch the company’s first B2C e-commerce website (www.homestyleshome.com) with integrated EDI functionality automating incoming orders, inventory, and ship tracking with our MAPICS ERP system. • Created return policies and procedures for Customer Service to handle inquiries via phone and email. • Planned and implemented a social marketing strategy focusing on Facebook and Pinterest to build product brand awareness. This led to generating over 4,000 Facebook followers in first 3 months. • Through SEO efforts, social marketing, and Google AdWords, continuously increased traffic to the site month-over-month to drive sales. • Implemented holiday sales through social media blasts, resulting in +600% increased sales. • Performed ongoing competitor analysis in the home furniture and décor marketplace. • Developed relationships with industry manufacturers to compliment Home Styles’ products and defined processes to implement on our ecomm site. • Assisted DMI Office division with expanding their online presence through Overstock.com. Show less



PayLeap

• Australia
• Financial Services
• 1 - 100 Employee

• Vice President of Marketing

  • Sep 2011 - Oct 2012

  My roles and responsibilities as Vice President of Marketing at PayLeap were to define and deliver our brand, message, and direction as it relates to our core competencies and presenting to existing and potential referral partners, resellers, and merchant clients. This covered all web, media, PR, communications, print, advertising and tradeshow participation within a limited annual budget of $100k. PayLeap was successfully acquired by Acculynk in September 2012. Accomplishments: •… Show more My roles and responsibilities as Vice President of Marketing at PayLeap were to define and deliver our brand, message, and direction as it relates to our core competencies and presenting to existing and potential referral partners, resellers, and merchant clients. This covered all web, media, PR, communications, print, advertising and tradeshow participation within a limited annual budget of $100k. PayLeap was successfully acquired by Acculynk in September 2012. Accomplishments: • Developed new brand for PayLeap to reflect a friendly, easy-to-partner-with company with next gen payment products, simple pricing, generous buy rate, and superb customer service. Redesigned company logo to incorporate frog button and registered tagline "We go wherever your business goes." • Worked with new partners (primarily shopping carts, web designers, integrated solutions) to jointly create messaging, training, marketing materials, landing pages and processes to maximize referrals to PayLeap. • Deepened relationships with existing affiliate partners to drive 20% increase in referral business through streamlining processes, educational webinars, training, and website enhancements. • Established a social media presence to reach existing customers, new partners, and the developer community. • Created new marketing collateral and material including business cards, product sheets, videos, presentations, tradeshow booth. • Launched new website redesign targeting a broad audience of merchants, resellers and affiliate partners. • Managed a PR campaign to drive awareness of PayLeap wins and accomplishments through industry outlets and national media. Show less My roles and responsibilities as Vice President of Marketing at PayLeap were to define and deliver our brand, message, and direction as it relates to our core competencies and presenting to existing and potential referral partners, resellers, and merchant clients. This covered all web, media, PR, communications, print, advertising and tradeshow participation within a limited annual budget of $100k. PayLeap was successfully acquired by Acculynk in September 2012. Accomplishments: •… Show more My roles and responsibilities as Vice President of Marketing at PayLeap were to define and deliver our brand, message, and direction as it relates to our core competencies and presenting to existing and potential referral partners, resellers, and merchant clients. This covered all web, media, PR, communications, print, advertising and tradeshow participation within a limited annual budget of $100k. PayLeap was successfully acquired by Acculynk in September 2012. Accomplishments: • Developed new brand for PayLeap to reflect a friendly, easy-to-partner-with company with next gen payment products, simple pricing, generous buy rate, and superb customer service. Redesigned company logo to incorporate frog button and registered tagline "We go wherever your business goes." • Worked with new partners (primarily shopping carts, web designers, integrated solutions) to jointly create messaging, training, marketing materials, landing pages and processes to maximize referrals to PayLeap. • Deepened relationships with existing affiliate partners to drive 20% increase in referral business through streamlining processes, educational webinars, training, and website enhancements. • Established a social media presence to reach existing customers, new partners, and the developer community. • Created new marketing collateral and material including business cards, product sheets, videos, presentations, tradeshow booth. • Launched new website redesign targeting a broad audience of merchants, resellers and affiliate partners. • Managed a PR campaign to drive awareness of PayLeap wins and accomplishments through industry outlets and national media. Show less



Bank of America Merchant Services

• United States
• Financial Services
• 300 - 400 Employee

• VP, Product Management

  • 2009 - Sep 2011

  Manage the pre and post launch commercialization and ongoing support for First Data and other 3rd party products into Bank of America Merchant Services, a joint venture between Bank of America and First Data. Launch activities include: agreements, bank risk/compliance review, pricing, marketing, training and support materials. Products covered include eCommerce, fraud tools, closed loop prepaid & eGift, and alternative payments. Adminstrator for SharePoint 2010 intranet site… Show more Manage the pre and post launch commercialization and ongoing support for First Data and other 3rd party products into Bank of America Merchant Services, a joint venture between Bank of America and First Data. Launch activities include: agreements, bank risk/compliance review, pricing, marketing, training and support materials. Products covered include eCommerce, fraud tools, closed loop prepaid & eGift, and alternative payments. Adminstrator for SharePoint 2010 intranet site, which houses all internal product support information - how to sell, how to board, competitive info, demos, pricing, etc.

• Vice President, Merchant Service Product / eCommerce Manager

  • Nov 2006 - 2009

  Successfully managed the Merchant Services website on BankofAmerica.com, including incoming referrals and sales, page visitation tracking, marketing initiatives, integration into Small Business solutions, and customer useage of the support area. For internal partners, responsible for developing and managing internal product site for associates and partners, identifying improvements through surveys and online tools. Accomplishments: -Increased online referrals by 300% from 2006-08 as… Show more Successfully managed the Merchant Services website on BankofAmerica.com, including incoming referrals and sales, page visitation tracking, marketing initiatives, integration into Small Business solutions, and customer useage of the support area. For internal partners, responsible for developing and managing internal product site for associates and partners, identifying improvements through surveys and online tools. Accomplishments: -Increased online referrals by 300% from 2006-08 as a result of site redesign, enhancements and marketing efforts. -Identified and implemented $100k annual savings by simplifying we tools, which improvided online customer experience and increased speed of lead generation. -Launched "live chat" with online sales, resulting in improved customer experience and increased sales yields. -Enhanced online customer support area, resulting in $1.5 million annual savings opportunity by deflecting inbound calls to the web. -Coordinated and implemented regular product surveys to associates and partners and helped deliver action plans based on results. -Developed lost deals portal to collect and track lost sales opportunities due to product gaps. -Developed and managed product intranet site for sales and associates to increase awareness and support around our products. This resulted in higher satisfaction from associates and decreased phone and email inquiries to Product Management.

• Internet & Intranet Marketing & Communications Manager

  • Mar 2005 - Nov 2006

  Integrated NPC (National Processing Company) into Bank of America's internal and external websites for several lines of business. Worked with e-Commerce and Product to develop new websites on BankofAmerica.com for our Small Business and Commercial/Corporate divisions. Worked with internal and external partners to increase search engines results via Google and Yahoo paid search while incorporating IYP's (Internet Yellow Pages). Developed and managed our Merchant… Show more Integrated NPC (National Processing Company) into Bank of America's internal and external websites for several lines of business. Worked with e-Commerce and Product to develop new websites on BankofAmerica.com for our Small Business and Commercial/Corporate divisions. Worked with internal and external partners to increase search engines results via Google and Yahoo paid search while incorporating IYP's (Internet Yellow Pages). Developed and managed our Merchant Services intranet, integrating two large legacy sites into a single communications portal for 2,000+ associates and partners. Developed new proposal materials and presentation slides for sales and account management. Assisted team in integrating into electronic sales tools.



NPC – National Processing Company

• National Marketing Manager / Coordinator

  • Jan 1998 - Mar 2005

  Created and managed all levels of marketing material for national sales and large client relationships. This included RFP responses, custom & standardized proposals, ad creation, presentations, brochures, product slicks, tradeshow material and websites. Developed marketing material for the Target Marketing division for franchisees and association partners. -Sales signed a record number of new large, national accounts in 1998-99, resulting in more than 178 million new card transactions… Show more Created and managed all levels of marketing material for national sales and large client relationships. This included RFP responses, custom & standardized proposals, ad creation, presentations, brochures, product slicks, tradeshow material and websites. Developed marketing material for the Target Marketing division for franchisees and association partners. -Sales signed a record number of new large, national accounts in 1998-99, resulting in more than 178 million new card transactions and $9 million in revenue. In 6 years, our team signed over 170 new national accounts, resulting in 1.4 billion card transactions and more than $74 million in revenue. -Redesigned NPC’s corporate website in 2001 integrating a brand new look and feel to an outdated stale site. Awarded “Top Acquirer Web Site” in 2002 by The Green Sheet. Show less Created and managed all levels of marketing material for national sales and large client relationships. This included RFP responses, custom & standardized proposals, ad creation, presentations, brochures, product slicks, tradeshow material and websites. Developed marketing material for the Target Marketing division for franchisees and association partners. -Sales signed a record number of new large, national accounts in 1998-99, resulting in more than 178 million new card transactions… Show more Created and managed all levels of marketing material for national sales and large client relationships. This included RFP responses, custom & standardized proposals, ad creation, presentations, brochures, product slicks, tradeshow material and websites. Developed marketing material for the Target Marketing division for franchisees and association partners. -Sales signed a record number of new large, national accounts in 1998-99, resulting in more than 178 million new card transactions and $9 million in revenue. In 6 years, our team signed over 170 new national accounts, resulting in 1.4 billion card transactions and more than $74 million in revenue. -Redesigned NPC’s corporate website in 2001 integrating a brand new look and feel to an outdated stale site. Awarded “Top Acquirer Web Site” in 2002 by The Green Sheet. Show less



Financial Alliance

• Advertising Services

• Techninal Support Representative

  • 1996 - 1998

  Point of sale technical support. Point of sale technical support.