Keith Simmons
AVP of Membership at AMA Tampa Bay- Claim this Profile
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Bio
Credentials
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Crisis Communication
LinkedInFeb, 2022- Oct, 2024 -
Post-Crisis Leadership Certificate
USF Corporate Training and Professional EducationJul, 2020- Oct, 2024
Experience
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AMA Tampa Bay
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United States
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Advertising Services
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1 - 100 Employee
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AVP of Membership
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May 2023 - Present
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Story24
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IT Services and IT Consulting
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Owner and Chief Strategist
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Jul 2021 - Present
Serve as a communications strategist, social media manager for organizations across multiple industries, including technology, automotive, construction, and the non-profit sector. Report to executive leadership on communications performance and suggest strategies to improve performance and convey the organization’s message. Provide daily management of communications teams and contractors as a “single source” of information and coordination. Respond to oral and written request for information from members of the press. Show less
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Florida Humanities
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director Of Communications
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Jul 2019 - Jul 2021
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Communications Manager
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Oct 2018 - Jun 2019
Direct internal and external communication strategies to strengthen brand messaging, improve community positioning, and promote key programs.Design and implement campaigns that inspire target audiences to stop, take notice, and take action in support of organizational initiatives. Coach and consult with senior leaders to ensure the quality and consistency of customer communications, program messaging, and media interactions.Provide content direction and produce videos for use in ongoing educational, brand-building, and outreach initiatives. Use analytic tools to measure performance, identify opportunities, and adjust tactics for maximum engagement in a crowded digital space.Gain internal buy-in for organizational changes through clear, persuasive, and mission-driven promotional communications. Collaborate with cross-functional managers to establish goals, implement plans of action, and align interdepartmental strategy.Help control press narratives and secure positive coverage as the primary point of contact for public relations, media inquiries, and interview requests.Prioritize workflows and maximize resources to deliver superior results within a fiscally constrained workplace. Show less
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Program Coordinator
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Jul 2014 - Sep 2018
Developed and implemented programmatic strategy to achieve organizational objectives.Produced digital and print campaigns that promoted the organization’s mission, vision, values, and messaging through technical innovation and high-impact storytelling. Designed and implemented social media marketing strategies to attract, engage, and inspire target audiences across multiple platforms.Analyzed outcomes, uncovered opportunities for positive change, and implemented strategies to increase relevancy for target demographics. Launched professional development programs for K-12 educators, monitored effectiveness, and used participant feedback to improve future offerings. Partnered with departmental and organizational leaders to align program activities with overall marketing, brand, and revenue goals. Show less
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University of South Florida
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United States
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Higher Education
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700 & Above Employee
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Graduate Assistant, Department of History
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2012 - 2014
Provided academic and administrative support at one of the nation’s leading research institutions. Explained complex topics in a clear, accessible manner for diverse student audiences. Differentiated instructional methods to facilitate productive discussion and help participants master challenging material. Provided mentorship and direction to students of all backgrounds, skills, and ability levels. Graded quizzes, exams, and term papers in accordance with departmental guidelines. Promoted a culture of achievement by enforcing high standards for quality, integrity, and academic rigor. Show less
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Education
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University of South Florida
Master of Arts (M.A.), American History (United States) -
Florida Agricultural and Mechanical University
Bachelor of Science, History