Creative Marketing Manager

• Feb 2023 - Present

Managing the creative marketing direction of one of the Top 40 Suppliers in the promotional products industry. Managing the creative marketing direction of one of the Top 40 Suppliers in the promotional products industry.

Category Marketing Manager

• Aug 2020 - Jan 2023

As the category manager for Gaming, Computers, VR and Wearable Tech, I served as the liaison between Adorama's world-class marketing team and our amazing brand partners. I managed promotional campaigns, new product launches, social activations and more, in order to bring the best customer experience to our community and help them be educated about the products they purchase at Adorama. I was also responsible for a number of projects, including our Apple trade-in program through Phobio and our Retail Media partnership with PromoteIQ. Show less

Channel Marketing Specialist

• Feb 2016 - Aug 2020

I served in a number of job functions while employed at Canon. Most recently, my focus was on Channel Strategy & Retail Marketing for Canon's Consumer Product Division. I was responsible for providing our Sales team & retail partners with marketing expertise and strategic planning to show the value of Canon’s consumer product lineup. I also managed Canon’s partnership with MarketStar (3rd party tech representatives). Previously, I was the lead marketer for the hdAlbum product line, a fine arts photography book printed on Canon's DreamLabo 5000 Production Photo Inkjet printer. The quality and care that goes into an hdAlbum product is unrivaled in the industry. I was responsible for all aspects of managing the product line, including web & mobile application launches and updates, go-to-market strategies, promotion plans and sales. I also had responsibilities as part of the Inkjet printer team, working on new product launch assets & contents as well as account relationship management. Show less

Creative Marketing Manager

• Jan 2008 - Feb 2016

As the head of Creative & Marketing Services for a premier promotional products distributor, I developed a keen eye for detail, printing techniques & proofing. I was responsible for offering solutions on how to better reach our clients through visual & written communication. I managed the creative staff, supervising & training interns & junior staff to execute all print & web projects in accordance with brand standards, as well as encouraging new & innovative creative strategies. I worked in conjunction with our eCommere Department to institute unified print & web projects relating to all marketing campaigns. I developed banners, e-mail blasts, videos & other media to bolster our website & social media platforms. I was responsible for the visualization of the new front-end of the GNP e-commerce website redesign. I was also responsible for maintaining the GNP Brand through self-promotion, including catalogs & mailings, apparel & giveaways, and all other printed material. I handled all aspects of the development of our annual print catalogs, which includes coordinating product & model photo shoots, product selection, layout & design, proofing & correction and being the liaison with the printer for all production related issues. I designed logos & layouts for all internal promotions including apparel, client giveaways & special event merchandise. Additionally, I managed & archived artwork for imprinting on products, often assisting clients in developing artwork for their specific needs, while scheduling my time to manage 25+ orders concurrently. Show less

Digital Art Coordinator

• Sep 2005 - Dec 2007

Design Intern

• Sep 2004 - Jun 2005

Orientation Coordinator

• Mar 2004 - Jan 2005

As the inaugural student to serve in the newly created Orientation Coordinator position, it was my responsibility to oversee the New Student Orientation process from start to finish. Working with the Director & Assistant Director of Student Affairs, I created an advertising campaign to spark interest for applicants for the Orientation Leader position. We had a record number of applicants, whom I aided in interviewing & hiring. In preparation for the incoming students, I was responsible for running Orientation Leader training. I was additionally responsible for coordinating all the programs that occurred during Orientation, all while serving as an Orientation Leader for my own group of new students. I completed Fall Orientation and met with the other Staff members to evaluate the process and to see how we could improve it for next year. I was also asked to serve as one of the few Spring Orientation Leaders who welcome the mid-year transfer & exchange students. Show less