Owner and Director at Flow Kayaks

• Sep 2017 - Present

Member Board Of Trustees

• Apr 2021 - Present

Owner and Founding Director

• 1998 - Present

Having moved on from my CEO/MD role in 2017 to a Governance role and now, Chair of the Board of Directors, I continue to facilitate EMDA’s growth by combining my knowledge of manufacturing and distribution with over 30 years’ experience in the technology industry. I am immensely proud of the close-knit team culture we've built at EMDA. Over the years, we have placed company culture and staff well-being at the forefront of EMDA’s success. The team and I have been competing in the annual Coast-to-Coast challenge since 2016 - an opportunity to bring together our passion for the outdoors and EMDA's commitment to enabling people to exceed their own expectations. I also take pride in the long-term relationships of trust we have fostered with many of our customers, and in EMDA's affiliation to global technology leader Infor; a testament to our team's professionalism, expertise and innovation. EMDA specialises in the manufacturing and distribution sector in Australia and New Zealand, backed by Infor’s leading ERP software. With its headquarters in Christchurch and satellite offices in Auckland, Brisbane and Melbourne, EMDA leverages value for enterprises by applying Lean strategy and implementing aligned technological solutions that deliver measurable bottom-line returns. Since its establishment in 1998, EMDA has worked with over 150 manufacturing and distribution companies to implement, manage and update end-to-end ERP solutions.Contact myself, or anyone on the team, to start a conversation today.

Founding Director

• May 2017 - Present

CEO

• May 1998 - Apr 2017

Director

• Nov 2017 - Present

Chris Stagg, Daniel Jessop and I partnered to purchase the IP and assets for Flow Kayaks. We set up manufacturing in Christchurch in partnership with The Composite Group, and now manufacture the range of beginner to elite multisport kayaks, surfskis and paddles. We are all passionate multi-sport athletes ourselves, making it an exciting venture to serve the sport that we love. In addition, we feel privileged to have the opportunity to promote manufacturing in New Zealand. Chris Stagg, Daniel Jessop and I partnered to purchase the IP and assets for Flow Kayaks. We set up manufacturing in Christchurch in partnership with The Composite Group, and now manufacture the range of beginner to elite multisport kayaks, surfskis and paddles. We are all passionate multi-sport athletes ourselves, making it an exciting venture to serve the sport that we love. In addition, we feel privileged to have the opportunity to promote manufacturing in New Zealand.

Gold Channel Partner

• 1999 - Present

Infor is the third largest ERP vendor in the world. Having recently purchased Lawson, it increased its revenue to US $3 billion. EMDA is proud to be an Infor Gold Plus Channel Partner. Infor is the third largest ERP vendor in the world. Having recently purchased Lawson, it increased its revenue to US $3 billion. EMDA is proud to be an Infor Gold Plus Channel Partner.

Information Systems Manager

• 1992 - 1995

Software Development Manager

• 1985 - 1990