Keith Friedman
Director of Planning and Retail Sales Analysis at Adjmi Apparel Group- Claim this Profile
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Bio
Experience
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Adjmi Apparel Group
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United States
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Apparel & Fashion
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100 - 200 Employee
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Director of Planning and Retail Sales Analysis
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Jul 2021 - Present
Develop quarterly purchases for Justice apparel program based upon past selling along with input from the design team. Review proposals with Buyers, discuss options and make final adjustments. Create weekly sales reports, analyzing performance at each level: department, fineline, style, color and size. Develop ad hoc reports to review shipments and performance of specific product or to analyze a specific zone or group of stores. Share summaries and recommendations with the buying teams. React to current performance by adjusting plans and, if needed, suggest changes to the distribution strategy. Share seasonal reviews of selling by size, color and store ranks with Buying teams. Suggest ways to improve future buys and distribution. Provide updates, sales reports and estimates to the Licensor. Show less
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Land n Sea, Inc.
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Apparel & Fashion
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1 - 100 Employee
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Replenishment Manager
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Mar 2020 - Jun 2021
Updated plans weekly with revised forecasts and shipments for Walmart Merchants, Replenishment Managers and Planners. Compiled weekly and monthly sales reports for Walmart teams, evaluated sales by program and analyzed performance by style, size and color. Reviewed weekly orders and inventory levels with Replenishment Managers. Suggested strategies to optimize flow inventory. Created special store orders to work through committed stock or to compensate for low replenishment quantities that either missed sales opportunities or did not facilitate hitting planned sales. Set expectations with the warehouse to make certain that weekly orders were filled to the greatest possible level and that all orders were shipped and invoiced on time. Estimated dollar and unit volume on a weekly and monthly basis for upper management. Reviewed shipping performance weekly. Called out any potential issues. Show less
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Rashti & Rashti
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Wholesale
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1 - 100 Employee
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Director of Planning
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Mar 2015 - Mar 2020
Reviewed monthly performance vs. goals with Sales. Evaluated opportunities and recommended various approaches to increase sales or mitigate problems. Created and updated weekly retail sales reports. Summarized results by program, body, style and size. Evaluated performance along with recommendations. Ran monthly inventory meetings. Reviewed with upper management and Sales. Identified problem areas with markdown suggestions. Proposed new production of best performing items, if advisable. Maintained replenishment stock by adjusting forecasts and production; kept inventory at an efficient level. Evaluated end-of-season performance, established next year’s goals for design with style counts and categories. Set preliminary sales targets. Reviewed all forecasts from Sales to determine new production. Recommended programs and quantities to go forward. Worked with Sales to minimize uncommitted inventory. Estimated margin contributions to all customers. Reviewed with CFO. Verified margin requests. Led negotiations with buying teams. Reserved adequate factory capacity with unit projections for the Production department. Approved changes to production orders. Followed production during entire cycle, prioritizing deliveries and changing shipment method as needed. Prioritized shipments with Logistics. Expedited or delayed where needed. Show less
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SBH Intimates, Inc.
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New York, NY
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Director of Planning
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Feb 2005 - Mar 2015
Traveled quarterly to Kohl’s to review the Candies program, supported the salesperson and presented sales plans for various fashion programs, recommending purchase quantities to buying teams, as well as financial expectations. Forecasted demand of replenishment programs; placed new production to keep high fill ratios without having excess inventory levels. Analyzed retail sales and reviewed regularly with customers. Suggested adjustments for new purchases based upon these analyses. Met with CFO quarterly to review sales projections and to reserve adequate funds for margin chargeback exposure. Ensured adequate factory capacity was reserved by projecting unit volume by program to Production department. Reviewed and approved production orders. Followed production during entire cycle, prioritizing deliveries and changing shipment method as needed. Provided Logistics estimates of warehouse usage and worked with them to expedite late deliveries. Show less
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Education
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Rutgers, The State University of New Jersey-New Brunswick
Master of Science (MS), Agricultural Economics -
Rutgers, The State University of New Jersey-New Brunswick
Bachelor of Arts (BA), Economics