Keith Barron

MICE Manager UK & Ireland | Abu Dhabi Convention and Exhibition Bureau at Abu Dhabi Convention & Exhibition Bureau
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Arab Emirates
    • Government Relations
    • 1 - 100 Employee
    • MICE Manager UK & Ireland | Abu Dhabi Convention and Exhibition Bureau
      • Jan 2022 - Present

      Abu Dhabi is blessed with a multitude of world class business venues. In addition to the state-of-the-art Abu Dhabi National Exhibition Centre and the Al Ain Convention Centre, there is a comprehensive range of exceptional business and meeting facilities at our hotels and resorts. Abu Dhabi Convention and Exhibition Bureau is a ‘one-stop-shop’ offering free advice, help with planning and local knowledge. Key assistance includes researching bid opportunities, facilitating tailored bid strategies to ensure competitiveness, providing destination promotional collateral and boosting delegate numbers through the authority’s international offices. As global markets recover and corporates evaluate their appetite for business travel again, the Abu Dhabi Convention and Exhibition Bureau (ADCEB) has upgraded its Advantage Abu Dhabi Meeting and Incentive program. In collaboration with Etihad Airways and key MICE industry stakeholders, the program provides more comprehensive destination-driven value-adds and enhanced experiences to incentivize corporate clients to select Abu Dhabi for their upcoming MICE events.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • MICE Manager
      • Dec 2021 - Present

    • United Arab Emirates
    • Hospitality
    • 700 & Above Employee
    • Key Account Manager | Global Sales Office | UK
      • Sep 2019 - Dec 2021

      Rotana has grown to be the largest hotel management company in the middle east with a brand that is widely recognised and admired. Rotana manages a growing portfolio of over 68 properties across 26 cities throughout the Middle East, Africa & Turkey. Comprehensive account management of a defined list of key agency accounts Ensuring a timely, concise business response to any RFPs / RFIs received Provide feedback on changing marketing conditions within the MICE, Long Stay & Consortia segments, including trends within the marketplace, insight and analysis in order to identify possible changes to selling strategies Maintain an up to date CRM system to better understand client structure, business operation, trends and possible opportunities. Closely monitor accounts revenue and business production across our corporate portfolio of properties to maximise opportunities, conducting regular reviews, activities and promotions to drive sales. Attend and engage with sector events in order to raise brand awareness and profile.

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Business Development Manager MICE | GB
      • Sep 2017 - Sep 2019

      Awarded the prestigious Lonely Planet Guide's 'Must See Destination of 2018' comes on the back of over a billion pounds being invested over the previous decade to transform the city into a vibrant and inspirational destination for investment and innovation, tourism and events; including a elevated profile through hosting large conferences & events. Development in 2018 include 6 new hotels opening, creating an additional 1,200 bed spaces in the city, with another 13 hotels in various stages of commissioning, planning and development, a £30 million expansion of the award winning Belfast Waterfront extends capacity for 2200 delegates with an additional 20 event spaces. This new role included but wasn't limited to: Sales activity across GB in the corporate, agency and association sectors Develop the city pipeline of enquiries for key venues and hotel members of Visit Belfast Arrange a pre-determined number of FAM trip to Belfast & sales calls Working towards an economic impact target for national and international event to Belfast Conduct sales activity, networking and presentations in London on behalf of Visit Belfast members.

    • India
    • 1 - 100 Employee
    • Regional Key Account Manager MICE | Southern England
      • Apr 2012 - Sep 2017

      PPHE Hotel Group is one of the largest owner & operators of hotels in the UK, its property portfolio comprises of over 46 properties across Europe. • Develop key relationships with corporate meeting planners and intermediary booking agencies from within allocated geographical area and a set account list. • To work with the MICE Sales teams across mutiple properties within the PPHE portfollio to develop client relationships and assist in the overseeing of the booking process where required across all UK hotels. • To build Park Plaza Hotels Europe (PPHE) awareness in the market and assist in growing market share. • Totally account management within an agreed account list.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Cluster Sales Account Manager MICE | South East England
      • Oct 2009 - Mar 2012

    • Sales Manager - Group & Events Sales Office | London
      • Nov 2008 - Oct 2009

    • Sales Executive - Events | Reactive Sales, London
      • Oct 2007 - Nov 2008

    • Hospitality
    • 1 - 100 Employee
    • Senior Events Manager
      • Mar 2005 - Oct 2007

    • Night Manager / Auditor
      • Feb 2003 - Mar 2005

    • United States
    • Hospitality
    • 700 & Above Employee
    • Conference & Banqueting Server
      • Feb 2002 - May 2002

    • Hospitality
    • 700 & Above Employee
    • Receptionist
      • Sep 2000 - Aug 2001

    • United States
    • Hospitality
    • 700 & Above Employee
    • Graduate Intern | Conference & Banqueting | Events
      • May 1999 - Aug 2000

      Graduate intern Graduate intern

Education

  • Belfast Metropolitan College
    Bachelor’s Degree
    1997 - 1998
  • Belfast Metropolitan College
    Professional Diploma
    1995 - 1997
  • Belfast Metropolitan College
    GNVQ
    1993 - 1995
  • Friends'​ School Lisburn
    1983 - 1993

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