Keith Arsenault

Marketing Manager at RelPro, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Willimantic, Connecticut, United States, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2022 - Present

    • Member/Owner
      • Jul 2021 - Present

    • United States
    • Software Development
    • 100 - 200 Employee
    • Content Writer
      • Apr 2022 - Jul 2022

      -Wrote thought leadership posts regarding mortgage industry for Maxwell blog with an audience of more than 1,000 subscribers. -Interviewed subject matter experts regarding secondary mortgage markets, processing, diligence, and marketing to produce blog content. -Ghostwrote a partner blog post published on a third-party website. -Developed and executed social media campaign to publicize e-book releases. -Contributed to content planning, scheduling, and posting for social media and blog. -Researched and tracked website SEO progress using SEMRush. Show less

    • United States
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Marketing Supervisor
      • Jun 2019 - Apr 2022

      -Wrote thought leadership pieces regarding advanced banking technology, cybersecurity, company culture, and employee engagement.-Developed client success stories including planning, interviews, writing, and editing.-Managed five third-party writers to produce marketing content.-Implemented social media strategy that led to 75% follower growth within three years. -Created and hosted a company-wide, virtual book club for management and leadership development during the pandemic.-Developed, implemented, and executed marketing team strategic plan, including digital outreach, social media, tradeshows, speaking engagements, and publications.-Managed ad campaigns for print, digital, direct mail, and email marketing. -Managed a $200,000+ budget for tradeshow sponsorship and attendance strategy.-Developed relationships with relevant trade organizations to schedule special event sponsorships, speaking engagements, and ad placements. -Worked with a cross-departmental team to develop company’s new go-to-market strategy for new products. -Created product manual and wrote press releases and communications to publicize new PPP product during COVID-19 pandemic. Show less

    • Content Writer
      • Feb 2019 - Jun 2019

    • Canada
    • Banking
    • 700 & Above Employee
    • Assistant Store Manager
      • Jun 2016 - Feb 2019

      -Championed Hartford region’s Special Olympics fundraising, raising more than $17,000. -Led Avon team to reach 200% of sales goal to earn recognition as a top individual performer in our market and region for Sales and Service.-Designed and edited regional sales and service presentations.-Managed, coached, and scheduled nine-person team in the Avon store.

    • FSR 1
      • Jul 2014 - Jun 2016

      -Licensed to sell insurance, home lending, small business and retail banking products.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Director of Athletic Communications
      • Sep 2011 - Jul 2014

      -Wrote alumni feature articles, including interviews with former student-athletes, and University executives. -Scripted, produced, directed, and edited video features for athletics department, including video interviews with student-athletes, alumni, donors, and University executives. -Directed, produced, and edited all video content, including live broadcasts, for Hartford Athletics. -Covered track & field, cross country, golf, and tennis teams as sports information director and media contact for Hartford Athletics. Show less

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Communications Intern
      • Aug 2010 - May 2011

      Primary media contact for cross country, swimming & diving, track & field and tennis; Weekly reports and performer of the week releases for assigned sports; Maintained and updated AmericaEast.com; Assisted in development and maintenance of AExtra blog; Conference representative/media contact for America East cross country, field hockey, volleyball, swimming & diving and basketball championships (tennis and softball upcoming in Spring); Videographer and video editor for America East cross country, field hockey, volleyball and swimming & diving championships; Daily recaps for basketball, soccer and lacrosse; Regular contributor to America East Twitter (@AmericaEast) and Facebook. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Sports Information Intern
      • Mar 2008 - May 2010

      Game stats for soccer, basketball, lacrosse, baseball, and softball; Talent stats researcher for televised University of Hartford basketball games.; Game stats for America East men’s and women’s basketball tournaments, 2009 and 2010; Post-game quotes for 2009 Big East women’s tournament; Hartford videographer and blogger at women’s NCAA tournament championship in Durham, N.C. for hartfordhawks.com; Pep rally master of ceremonies; Public address announcer. Game stats for soccer, basketball, lacrosse, baseball, and softball; Talent stats researcher for televised University of Hartford basketball games.; Game stats for America East men’s and women’s basketball tournaments, 2009 and 2010; Post-game quotes for 2009 Big East women’s tournament; Hartford videographer and blogger at women’s NCAA tournament championship in Durham, N.C. for hartfordhawks.com; Pep rally master of ceremonies; Public address announcer.

    • Marketing Intern
      • Jul 2007 - Aug 2009

      Summer Intern in 2007, '08, '09 Designed and coordinated trade show giveaways; Contributed to and edited "The EDGE," company newsletter, photography and print; Market research in aftermarket part pricing; Assisted in creation of product literature; Edited website literature and content; Created customer-facing instructional videos regarding machine operation, care and maintenance. Summer Intern in 2007, '08, '09 Designed and coordinated trade show giveaways; Contributed to and edited "The EDGE," company newsletter, photography and print; Market research in aftermarket part pricing; Assisted in creation of product literature; Edited website literature and content; Created customer-facing instructional videos regarding machine operation, care and maintenance.

Education

  • University of Hartford
    BA, Communication -- Journalism
    2006 - 2010

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