Experience

Ecclesiastical Insurance UK

• United Kingdom
• Insurance
• 500 - 600 Employee

• Marketing Campaign Manager

  • Dec 2018 - Present

  I have campaign managed some very large projects including two brand re-launches and three Movement for Good Award campaigns in my tenure to date. I have campaign managed some very large projects including two brand re-launches and three Movement for Good Award campaigns in my tenure to date.



Benefact Group

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Working at Ecclesiastical (Proudly part of the Benefact Group)

  • Mar 2022 - Present



Archant

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Retention Marketing Manager

  • Nov 2016 - Dec 2018

  I headed up the subscriptions retention team and managed the strategy for the entire portfolio. Continuously finding new and innovative ways to increase tenure and improve the customer journey. Data planning and CRM played a big part of the role as I helped develop marketing strategies that encompassed all aspects of campaign implementation and control. I worked with various internal and external stakeholders delivering multiple customer marketing initiatives, driven off the back of thorough testing, campaign analysis and buyer behavioural and transactional triggers.Responsibilities:- Implement the retention strategy for multiple diverse accounts, ranging from single print and digital subscriptions to package and product options- Analyse the performance of individual efforts, timings and creativity from the design process to roll out in order to maximise response and minimise expenditure- Provide post campaign analytics including successes and improvement areas to senior stakeholders- Scrutinize and manipulate data to ensure acquisitional offers are set up with long term retention strategies and business goals in mind - Manage budgets, ensuring retention campaigns are cost effective and within budgeted spend

• Acquisitions Marketing Manager

  • Jul 2014 - Nov 2016

  Project managed several diverse accounts striving to maximise acquisitions for the subscriptions marketing team. I gained extensive experience in the planning and delivery of marketing campaigns across a variety of channels, in addition to supporting multiple stakeholders from a range of external locations. I managed multiple campaigns from concept through to execution and confidently utilised strategic planning, forecasting and budgeting in the process. My experience and marketing knowledge allowed me to play a key role in delivering maximum ROI for our brands.Responsibilities:- Create and develop marketing plans in line with commercial strategy- Increase volume and revenue across our portfolio of print & digital magazine accounts by strategically planning our campaign approach from the outset- Project manage all acquisition channel activities, from PPC, email marketing and social media to direct mail campaigns and web advertising, in line with print production schedules- Co-ordinate marketing campaigns, quotations, promotional copy & design briefs across multiple channels to UK and worldwide audiences, whilst monitoring the progress and costs at all times- Meet monthly print deadlines, analyse campaign reports and present results and future activity strategies to key high level stakeholders- Build partnerships and maintain excellent relationships with external business and key suppliers- Lead and influence a growing team of executives, encouraging creative thinking, new ideas and ways to improve efficiency, whilst sharing knowledge and marketing expertise

• Subscriptions Marketing Executive

  • Apr 2013 - Jul 2014

  Demonstrated ability to maximise magazine subscription sales across entire portfolio, identifying and championing all opportunities for future growth. I worked with the editorial and brand marketing teams to deliver compelling promotional material and produced compelling creative helping to convert newsstand readers. One of my larger successes was sourcing multiple gifts free of charge to use as subscription incentives from a host of third parties which helped boost response and capture annualised revenue.Responsibilities:- Responsible for planning, briefing, executing, tracking and analysing key marketing campaigns across both on and offline channels- Devising and implementing direct marketing campaigns, testing plans, compiling analysis and creating reports- Write compelling briefs and work with designers to bring the vision to life- Work with suppliers to manage the mailing process for subscription copies, ensuring that subscribers receive their copies in a timely fashion each month- Reporting subscription KPIs to key brand stakeholders, providing insight into current campaign activity performance, and contributing to forecasts under the guidance of the Marketing Manager



Swinton Group

• United Kingdom
• Insurance
• 700 & Above Employee

• Insurance Sales Consultant

  • Jun 2011 - Dec 2012

  Responsible for generating new business, retaining existing customers and promoting services whilst providing high levels of customer service in line with FSA regulations. Also in charge of managing the full negotiation and close process with existing clients from start to finish. A consistent top 5% performer within my division.Responsibilities:- Working closely with internal stakeholders, identifying common trends and assisting with special projects as required- Supporting internal working processes and procedures through liaison with other business teams and problem resolution- Playing a full and accountable role in the Insurance Management team ensuring the ongoing development and success of the office



Endsleigh Insurance Services Ltd

• Insurance Sales Consultant

  • Oct 2008 - Jun 2010

  Working closely with the sales management team to ensure targets were met and exceeded. Always representing the company professionally, ethnically and morally at all times.Responsibilities:- Dealing with customer enquiries over the phone or via email- Contacting prospective customers and discussing their requirements- Achieving all revenue targets and objectives in line with business strategy- Developing & maintaining successful business relationships with all prospects- Up selling products to a very high conversion rate



LEONI

• Marketing Executive

  • Aug 2007 - Aug 2008

  Working within an international business to business manufacturing company inspired me to focus my career aspirations in the marketing industry and I would often take on additional duties to demonstrate my enthusiasm. Responsibilities:- Supporting management by researching the market and negotiating with international suppliers- Planning and implementing marketing strategies across all online and offline channels- Assisting with campaign building, press releasing and promotional copy production- Analyse and produce reports and liaise with strategic partners & internal stakeholders