Kei Tsoi

Account Manager & Senior UI /UX Designer at DSIGN Branding
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Location
Hong Kong SAR, HK

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Experience

    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager & Senior UI /UX Designer
      • Aug 2018 - Present

      Account Manager: - Build and maintain strong, long-lasting client relationships - Negotiate contracts and close agreements to maximize profits - Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors - Ensure the timely and successful delivery of our solutions according to customer needs and objectives - Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders Senior UI /UX Designer: - Understand the competitive landscape in different markets, discover market insights and identify customer pain points - Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and end products - Come up with different product ideas with critical thinking and use creative storytelling techniques to inspire the team. - Define and design learning journeys to solve user issues and business problems - Use both UX and visual design skills to create designs that are both visually appealing and easy to use - Work hand-in-hand with engineers throughout implementation to ensure a good quality release Show less

    • 1 - 100 Employee
    • UI/UX Designer
      • Jul 2016 - Aug 2018

      - Gather and evaluate user requirements in collaboration with product managers and engineers - Illustrate design ideas using storyboards, process flows and sitemaps - Design graphic user interface elements, like menus, tabs and widgets - Build page navigation buttons and search fields - Develop UI mockups and prototypes that clearly illustrate how sites function and look like - Create original graphic designs (e.g. images, sketches and tables) - Prepare and present rough drafts to internal teams and key stakeholders - Identify and troubleshoot UX problems - Conduct layout adjustments based on user feedback - Adhere to style standards on fonts, colors and images Show less

    • China
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Senior Brand Designer
      • Feb 2014 - Apr 2016

      - Manage creative teams, working with the Creative Director. - Generate brilliant creative concepts and fresh ideas - Refine and develop all aspects of a confirmed design concept into a unique design system through to final delivery - Consult internally with Brand Strategists, Design Director and the Account Management team to agree on the brand strategy, creative direction, timelines and other project parameters - Support in the creation of presentations and marketing content & materials -Deliver design solutions within specified, approved schedules and resources Show less

Education

  • Caritas Bianchi College of Careers
    BTEC HND Diploma in Graphic Design, Graphic Design
    2006 - 2009
  • Caritas Bianchi College of Careers
    Associate Degree in Design, Graphic Design
    2006 - 2009

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