Senior Marketing Content and Conversion Coordinator

• Mar 2023 - Present

-Develop, implement, and track campaigns that span across email, social media, events, webinars, and more for PQLs and inbound leads -Write copy and build assets (web pages, case studies, blogs, etc.) to support campaigns alongside SEO specialist and Director of Content -Measure campaign success, evaluating KPIs, trends, patterns, and enhancements to be shared with the key stakeholders -Communicate campaign objectives, timelines, and deliverables to key stakeholders… Show more -Develop, implement, and track campaigns that span across email, social media, events, webinars, and more for PQLs and inbound leads -Write copy and build assets (web pages, case studies, blogs, etc.) to support campaigns alongside SEO specialist and Director of Content -Measure campaign success, evaluating KPIs, trends, patterns, and enhancements to be shared with the key stakeholders -Communicate campaign objectives, timelines, and deliverables to key stakeholders and provide instructions for use or promotion -Work closely with a growing sales team to facilitate movement throughout entire Sales & Marketing funnel

Marketing Coordinator

• Dec 2021 - Mar 2023

Media/PR Team Lead

• Nov 2020 - Nov 2021

-Responsible for managing and leading the Media and PR team for the Black Professionals in International Affairs Committee -Conduct weekly strategic communication strategies to increase committee membership -Lead a team of 6 members to build several databases to be shared with CBCI Special Representatives to the UN Economic and Social Council and the White House Initiatives for HBCUs -Responsible for managing and leading the Media and PR team for the Black Professionals in International Affairs Committee -Conduct weekly strategic communication strategies to increase committee membership -Lead a team of 6 members to build several databases to be shared with CBCI Special Representatives to the UN Economic and Social Council and the White House Initiatives for HBCUs

Marketing Intern: International Data Corporation

• Jun 2021 - Aug 2021

-Conducted domain and keyword research on IDC website pages to optimize and improve overall traffic -Presented SEMRush software demo to the IDC Corporate Marketing Team -Drafted a SEMRush reference guide for software users -Wrote an executive summary on SEO research for IDC's Emerging Vendor Solutions Program -Conducted domain and keyword research on IDC website pages to optimize and improve overall traffic -Presented SEMRush software demo to the IDC Corporate Marketing Team -Drafted a SEMRush reference guide for software users -Wrote an executive summary on SEO research for IDC's Emerging Vendor Solutions Program

Fellow: Teach for America Summer Equity Leader

• Jun 2021 - Jul 2021

-DEI Development, Equity-Based Problem Solving, and Professional Development for the 2021 TFA Early Decision Admitted Applicants -Develop strategic thinking skills by engaging in inequitable scenarios and network with community leaders -DEI Development, Equity-Based Problem Solving, and Professional Development for the 2021 TFA Early Decision Admitted Applicants -Develop strategic thinking skills by engaging in inequitable scenarios and network with community leaders

Marketing Research Assistant

• Oct 2020 - Dec 2020

-Conduct primary and secondary research on international survey marketing strategies for JCU Professor, Thomas Aichner -Researched survey designs and respondent behavior on different field marketing scenarios -Proposed and organized over 15 experimental designs to apply to market research -Conduct primary and secondary research on international survey marketing strategies for JCU Professor, Thomas Aichner -Researched survey designs and respondent behavior on different field marketing scenarios -Proposed and organized over 15 experimental designs to apply to market research

Marketing Intern

• Jun 2020 - Aug 2020

-Worked and collaborated alongside CEO, Sophie Hebdidge, to market an online course platform for female business founders seeking tech and investment strategy advice -Developed 3 launch strategies for Techniclarity’s first product launch in September -Managed websites, newsletters, emails, social media platforms and print materials for promotional campaigns and advertisements -Worked and collaborated alongside CEO, Sophie Hebdidge, to market an online course platform for female business founders seeking tech and investment strategy advice -Developed 3 launch strategies for Techniclarity’s first product launch in September -Managed websites, newsletters, emails, social media platforms and print materials for promotional campaigns and advertisements

Leadership Initiative Intern

• Feb 2018 - Feb 2018

-Shadowed the Atlanta Hawks Basketball Team to learn the ins and outs of Sports Operation Marketing -Collaborated with marketing managers to coordinate and execute basketball clinics, camps, and programs at Phillips Arena -Shadowed the Atlanta Hawks Basketball Team to learn the ins and outs of Sports Operation Marketing -Collaborated with marketing managers to coordinate and execute basketball clinics, camps, and programs at Phillips Arena