Kees Van Duyn
Co-Founder at SemioCentral- Claim this Profile
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Bio
Zara Easton
Kees led an outstanding strategic Brand Research Project for LinkedIn, going above and beyond to get under the skin of the brand. The output of which was a best in class brand strategy deck fuelled by his curious research and insights. His highly approachable, friendly, hard-working and determined approach made the whole process super smooth. We hope to work with Kees & Sputnik again soon.
Joost Verhagen
I love working with Kees on complex qualitative research projects and especially on brand (re)positionings. His approach is always creative and thinks along to get the best out of people and therefore the greatest insights. Kees is thoughtful, flexible, pragmatic and challenging which I very much appreciate.
Zara Easton
Kees led an outstanding strategic Brand Research Project for LinkedIn, going above and beyond to get under the skin of the brand. The output of which was a best in class brand strategy deck fuelled by his curious research and insights. His highly approachable, friendly, hard-working and determined approach made the whole process super smooth. We hope to work with Kees & Sputnik again soon.
Joost Verhagen
I love working with Kees on complex qualitative research projects and especially on brand (re)positionings. His approach is always creative and thinks along to get the best out of people and therefore the greatest insights. Kees is thoughtful, flexible, pragmatic and challenging which I very much appreciate.
Zara Easton
Kees led an outstanding strategic Brand Research Project for LinkedIn, going above and beyond to get under the skin of the brand. The output of which was a best in class brand strategy deck fuelled by his curious research and insights. His highly approachable, friendly, hard-working and determined approach made the whole process super smooth. We hope to work with Kees & Sputnik again soon.
Joost Verhagen
I love working with Kees on complex qualitative research projects and especially on brand (re)positionings. His approach is always creative and thinks along to get the best out of people and therefore the greatest insights. Kees is thoughtful, flexible, pragmatic and challenging which I very much appreciate.
Zara Easton
Kees led an outstanding strategic Brand Research Project for LinkedIn, going above and beyond to get under the skin of the brand. The output of which was a best in class brand strategy deck fuelled by his curious research and insights. His highly approachable, friendly, hard-working and determined approach made the whole process super smooth. We hope to work with Kees & Sputnik again soon.
Joost Verhagen
I love working with Kees on complex qualitative research projects and especially on brand (re)positionings. His approach is always creative and thinks along to get the best out of people and therefore the greatest insights. Kees is thoughtful, flexible, pragmatic and challenging which I very much appreciate.
Experience
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SemioCentral
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Netherlands
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Market Research
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1 - 100 Employee
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Co-Founder
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Sep 2022 - Present
At Semiocentral we aim to make marketing, innovation and brand strategy more effective through pulling in the cultural perspective, using Semiotics as our weapon of choice. Ultimately, this creates more holistic and future focused solutions for our clients. At Semiocentral we aim to make marketing, innovation and brand strategy more effective through pulling in the cultural perspective, using Semiotics as our weapon of choice. Ultimately, this creates more holistic and future focused solutions for our clients.
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sputnik foresight
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Netherlands
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Market Research
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Partner
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Jan 2017 - Present
sputnik is a strategic insight consultancy specialising in cultural insight, innovation and anything to do with brands our guiding principles: 1. we use UNCOMMON SENSE to understand people 2. we believe in SCIENCE, not fiction 3. we are convinced that CONTEXT is king 4. we deploy FORWARD thinking to help brands shape their own future If you have a challenging brief and you believe that people are ambiguous, behaviour is volatile and life is messy, call us! sputnik is a strategic insight consultancy specialising in cultural insight, innovation and anything to do with brands our guiding principles: 1. we use UNCOMMON SENSE to understand people 2. we believe in SCIENCE, not fiction 3. we are convinced that CONTEXT is king 4. we deploy FORWARD thinking to help brands shape their own future If you have a challenging brief and you believe that people are ambiguous, behaviour is volatile and life is messy, call us!
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FIREFISH
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United Kingdom
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Market Research
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1 - 100 Employee
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Partner & Managing Director
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Jan 2012 - Dec 2016
firefish is an award winning boutique insight consultancy with offices in London, Amsterdam, NY and Singapore It's known in particular for its strategic, innovative and high-level qualitative research and consultancy firefish is an award winning boutique insight consultancy with offices in London, Amsterdam, NY and Singapore It's known in particular for its strategic, innovative and high-level qualitative research and consultancy
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Synovate
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Market Research
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700 & Above Employee
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Qualitative Insights Director
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Feb 2009 - Sep 2011
Strategic interpretation of qualitative research; translation to business outcomes; Business Development responsibilities on several international accounts Strategic interpretation of qualitative research; translation to business outcomes; Business Development responsibilities on several international accounts
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Blue Moon Research + Strategy
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Melbourne, Australia
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Associate Director
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Sep 2005 - Dec 2008
Blue Moon is one of Australia's premier research and strategy agencies. I conducted consumer and B2B research across a range of categories - automotive, FMCG, financial services retail and many more Blue Moon is one of Australia's premier research and strategy agencies. I conducted consumer and B2B research across a range of categories - automotive, FMCG, financial services retail and many more
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The Leading Edge
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Australia
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Advertising Services
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1 - 100 Employee
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Consultant
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Oct 2004 - Aug 2005
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Research Director
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May 2002 - Oct 2004
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Research executive
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Jun 1998 - Mar 2002
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Education
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1991 - 1996
University of Amsterdam & Manchester (UK)
Masters, Political Geography / Human Geography
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