Vice President of Sales

• Apr 2018 - Present

Career Graph: Regional Sales Manager 2018 – 2020; Senior Manager Modern Trade 2020 – 2021; VP Sales & Operations 2021 till date Direct a team of Territory Area Managers, Distribution Channel, Sales and Operations Personnel for offline sales. Develop Plans and Strategies for enhancing business achieving/exceeding the Company’s Sales goals. Pilot the planning of Monthly, Quarterly and Annual Sales Targets for each region as per Company Directives. Visit dealers and distributors regularly for one-on-one interactions and to deliberate about the various schemes and Sales Plan. Support Sales Managers in the development and enhancement of Dealer Networks, Sales & Marketing Plans, Forecasting, Measurement & Tracking of Results, Analysis of Sales Trends &disseminate prompt feedback for immediate corrective action. Execute the implementation of region-specific Sales Strategies so as to optimize Sales in each region consistently. Assign Sales Revenue Targets to Area Sales Managers of each individual area as per the Budget & forecast and monitor progress. Accountable for Pricing, formulating Special Schemes &Incentives for driving secondary sales with Distributors & Dealers. Develop & maintain Key Account Relationships with Distributors, Dealers & Vendors in all regions. Monitor Customer, Market and Competitor activity & provide relevant feedback to the Company Leadership Team & other important stakeholders. Create a culture of success, ongoing business & goal achievement. Hire & develop Sales Staff. Define & oversee Sales staff Compensation & Incentive Programs that motivate the Team to achieve/exceed their targets. Establish & coordinate Sales Training Programs that enable staff to achieve their potential & support the Sales Objectives. Spearhead the following – timely collection of outstanding payments from Distributors, management of Vendor Accounts for Marketing and Merchandise and the development & execution of Prospecting Campaigns for the Target Market. Show less

Business Manager

• Jun 2017 - Apr 2018

Accountable for the top-line and bottom-line of the assigned cluster in Electronics Sales and ensuring the smooth execution & adherence to laid down SOPs & Protocols. Conduct thorough and regular Business Analysis of Electronics Sales in the region and formulate Plans & Strategies to optimize business. Identify gaps in the KPI trends of stores in the regions, take corrective steps and create Action Plans to improve respective performances. Assist Stores in sorting out operational issues and initiating Marketing Campaigns/Sales Promotions to increase Sales. Oversee the following activities – Planning of Stocks, Timely Ageing Stock Returns and Defect Management. Visit regional stores monthly to audit systems/processes and conduct individual business reviews with respective teams. Conduct monthly and weekly business reviews to identify gaps & reach solutions, and track adherence to the Sales Plan. Create and implement new strategies for Customer Retention, proactively manage Customer Service related issues & escalations and increase Loyalty Data Base for repeated shopping & increased footfalls. Coach & develop Store Managers to achieve excellent standards, results and best practices. Manage the performance of respective teams in assigned regions through regular Performance Reviews and foster a culture of Learning & development culture. Collaborate with HR to recruit quality staff for the region. Show less

Manager Operations

• Jun 2014 - Jan 2017

Plan and direct the day-to-day operations of the Store. Develop strategies to improve Customer Service, drive Store sales, increase profitability, and create store policies and Marketing Programs that will increase sales & grow the existing customer base. Define, design and implement a creative visual merchandising strategy. Create appealing and eye-catching virtual displays that lead customers through the entire store. Market merchandise by studying advertising, Sales Promotions & Display Plans. Analyze Operating & Financial Statements for profitable ratios. Drive targeted Sales which have High Gross Margins. Maintain Inventory by implementing Purchasing Plans and staying in touch with vendors & shippers. To ensure effective Stock Planning and Ageing Control. Manage all controllable costs to keep operations profitable. Maintain awareness of Market Trends, understand forthcoming customer initiatives and monitor local competitors' activities. Tour the Sales Floor regularly, and communicate with colleagues and customers to identify or resolve urgent issues. Ensure standards for quality, Customer Service and Health & Safety are adhered to. Provide training to improve the knowledge base of staff and to achieve targets. Show less

Cluster Manager Operations

• Jun 2011 - Jun 2014

Store Manager

• Mar 2008 - May 2011

Deputy Manager Operations

• May 2005 - Mar 2008

Joined as a Sr. Sales Executive from a Brand Promoter position and promoted to next level in the same organization as a Deputy Manager - Operations based on the consistent performance.. Joined as a Sr. Sales Executive from a Brand Promoter position and promoted to next level in the same organization as a Deputy Manager - Operations based on the consistent performance..

Sales Promoter

• Jan 2001 - Apr 2005

Worked as Sales Promoter in Various retail outlets representing Onida ( Mirc Electronics) Bajaj Electronics, TMC. Worked as Sales Promoter in Various retail outlets representing Onida ( Mirc Electronics) Bajaj Electronics, TMC.