Keenan Riley

Marketing & Creative Director at Southwest Florida Symphony
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Marketing & Creative Director
      • May 2021 - Present

      • Conceptualize and design compelling and creative multimedia content for a 90 person orchestra to evolve, enhance, and maintain identity and targeted marketing• Collaborate with a website designer through consensus-building to elevate the group’s presence on the internet, identifying opportunities for improvement• Oversee all website use, utilizing strategic planning to deliver content, including artwork, videos, and photos, to a variety of departments for advertisement• Manage a wide variety of day-to-day logistics including event photography and box office sales of up to $600,000 annually with accuracy Show less

    • Patron Experience Manager
      • Sep 2019 - May 2021

      • Managed the box office, selling over 1000 tickets to patrons monthly and accounting for all money with strict attention to detail and security• Supported all graphic design, marketing, advertising, developmental, and membership processes through excellent multitasking• Compiled and delivered reports to Finance Director and Executive Director on all processes and profits with clear and organized communication• Transitioned box office and CRM software to a more modern and user-friendly platform, saving the organization $12,000/yr in the process Show less

  • Self-Employed
    • Fort Myers, Florida, United States
    • Freelance Graphic Designer
      • Jun 2021 - Present

      • Deliver creative graphic design services to over 5 clients through deep understanding of branding and unique needs • Create multimedia content, website design, branding, and packaging with strict attention to detail in alignment with stakeholders' requests and requirements • Produce digital ad design and page layout geared to increasing traffic and sales • Provide skilled photo retouch, demonstrating visually strong product representation • Accomplish all projects by the deadline with exceptional project planning, organization, and time management • Establish and maintain respectful working partnerships with all clients working closely through open communication and proactive problem-solving to exceed goals and objectives Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Consultant
      • May 2018 - Aug 2019

      • Assisted over 20 customers weekly in the purchase or sale of a vehicle, providing tailored support and up-to-date knowledge of inventory and services • Maintained the highest VOC (Voice of the Customer) rating in the sales department at our location with strong communication and customer problem-solving • Created a custom experience for each client, providing follow-up in a timely manner to increase profitability • Assisted over 20 customers weekly in the purchase or sale of a vehicle, providing tailored support and up-to-date knowledge of inventory and services • Maintained the highest VOC (Voice of the Customer) rating in the sales department at our location with strong communication and customer problem-solving • Created a custom experience for each client, providing follow-up in a timely manner to increase profitability

    • Assistant Store Manager
      • Aug 2012 - Apr 2018

      •Promoted to management by consistently offering excellent customer service, meeting the need of over 30 clients per shift through strong interpersonal skills and efficient order fulfillment •Oversaw the work of 20 staff through collaborative teamwork, mentorship, and clear expectations •Created advertising materials including signs and flyers to showcase sales and offerings •Handled over $5,000 per shift, using QuickBooks for accurate and timely financial reporting •Promoted to management by consistently offering excellent customer service, meeting the need of over 30 clients per shift through strong interpersonal skills and efficient order fulfillment •Oversaw the work of 20 staff through collaborative teamwork, mentorship, and clear expectations •Created advertising materials including signs and flyers to showcase sales and offerings •Handled over $5,000 per shift, using QuickBooks for accurate and timely financial reporting

    • Creative Director
      • Apr 2010 - Aug 2012

      • Co-owned and managed business providing unique apparel with custom designs while in high school and college • Served as Creative Director, overseeing the website, ads, and branding with strict attention to detail and responsive marketing • Delivered custom art, appealing to a diverse stakeholder clientele • Co-owned and managed business providing unique apparel with custom designs while in high school and college • Served as Creative Director, overseeing the website, ads, and branding with strict attention to detail and responsive marketing • Delivered custom art, appealing to a diverse stakeholder clientele

Education

  • UC San Diego Extended Studies
    Certificate, User Experience Design
    2022 - 2024
  • Macomb Community College
    Associate of Applied Science, Media & Communication Arts - Design & Layout
    2017 - 2021

Community

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