Keely Ford

Consultant 2022-2023; Project Manager 2023-Present at Venture Strategy Solutions at Berkeley
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Bio

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Credentials

  • FAA Student Pilot Certificate
    Federal Aviation Administration
    Jan, 2020
    - Nov, 2024

Experience

  • Venture Strategy Solutions at Berkeley
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant 2022-2023; Project Manager 2023-Present
      • Aug 2022 - Present

      Project Manager for Handshake ($3.5B valuation) Consultant for Duffl ($13.3M valuation): supporting product expansion and customer acquisition and retention through improved marketing strategies. Consultant for Whatnot ($487.7M): led AB testing to increase outreach by 11%; onboarded creators onto the e-commerce platform and increased engagement in the Kawaii space Project Manager for Handshake ($3.5B valuation) Consultant for Duffl ($13.3M valuation): supporting product expansion and customer acquisition and retention through improved marketing strategies. Consultant for Whatnot ($487.7M): led AB testing to increase outreach by 11%; onboarded creators onto the e-commerce platform and increased engagement in the Kawaii space

  • Hyphenova Network
    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • May 2023 - Aug 2023

      Performed customer segmentation and competitor analysis to identify market trends and company positioning; discussed findings weekly with CEO. Pitched and storyboarded a social media comedy show; facilitated sponsorships and researched funding opportunities. Led affiliate platform research; generated 300+ leads to optimize marketing initiatives and outreach strategies. Performed customer segmentation and competitor analysis to identify market trends and company positioning; discussed findings weekly with CEO. Pitched and storyboarded a social media comedy show; facilitated sponsorships and researched funding opportunities. Led affiliate platform research; generated 300+ leads to optimize marketing initiatives and outreach strategies.

  • Ernest Packaging Solutions
    • United States
    • Packaging and Containers Manufacturing
    • 400 - 500 Employee
    • Data Analyst Intern
      • May 2022 - Jul 2022

      Attended financial planning meetings with C-Suite executives and their external marketing company to provide input on website improvements. Researched consumer purchasing behavior of sustainable vs non-sustainable goods and conducted price comparisons of all stock items to understand client motivations; presented a 14 part presentation with my findings for the Insight Department. Attended financial planning meetings with C-Suite executives and their external marketing company to provide input on website improvements. Researched consumer purchasing behavior of sustainable vs non-sustainable goods and conducted price comparisons of all stock items to understand client motivations; presented a 14 part presentation with my findings for the Insight Department.

  • California Men's Club Lacrosse
    • Team Manager
      • Aug 2021 - May 2022

      Managed finances and collected weekly donations totaling $3000+ for the program and facilities. Managed finances and collected weekly donations totaling $3000+ for the program and facilities.

  • My Universe App, LLC
    • Los Angeles, California, United States
    • Marketing Intern
      • Jun 2019 - Sep 2019

      Led the creation of 100+ digital “capsules” for the startup app that consisted of influencer profiles, contact information, and featured social media content. Attended weekly staff meetings and collaborated with the C-Suite team members to create their marketing strategy for media expansion. Resolved technical issues and improved app functionality. Led the creation of 100+ digital “capsules” for the startup app that consisted of influencer profiles, contact information, and featured social media content. Attended weekly staff meetings and collaborated with the C-Suite team members to create their marketing strategy for media expansion. Resolved technical issues and improved app functionality.

Education

  • University of California, Berkeley
    2021 - 2025
  • Pacific Palisades Charter High School
    High School Diploma
    2017 - 2021
  • West Los Angeles College
    Communications
    2020 -
  • Santa Monica College
    Healthful Living
    2019 -

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