Keeley Theobald
Head of Operations, Production & Logistics at Samurai Sportswear- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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SAMURAI
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United Kingdom
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Sporting Goods Manufacturing
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1 - 100 Employee
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Head of Operations, Production & Logistics
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Jun 2021 - Present
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Operations Director
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Sep 2019 - Present
Responsible for the company's product design & development, production, procurement, marketing & eCommerce teams. I also manage our wholly owned factory facility in China as well as providing heavy input to the sales, finance & technology functions of the company. Working closely with the CEO and other Directors on the Board, I also plan & deliver strategic projects and business process improvements.
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Procurement Director
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Apr 2015 - Sep 2019
As Procurement Director I was responsible for selection and delivery of outsourcing supply-side contracts, all Buying & Merchandising arrangements, product design and development activities, helping control pricing & profit margins. I also managed stock control, market trend analysis and delivered sales tenders for strategic account opportunities. I also acted as the resident expert in all Samurai product lines and promoted the range through our various sales and marketing channels.
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Production & Merchandise Manager
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Apr 2005 - Apr 2015
As the resident expert on Samurai's product range, I was responsible for market trend research in the sporting goods and fashion markets, new product concepts and planning and delivery of new product design. I evangelised the products to internal teams, customers and partners in domestic and international markets. I also assisted with development and management of the Samurai brand and sub-brands, and directly supported the sales teams in selling and business development.
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Graphic Design Manager
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Oct 2003 - Apr 2005
I managed the graphic design team day-to-day and was responsible for supervising the allocation of jobs and workflow. I also led the team on visual concept creation and execution, and overall creative direction. Working heavily with customers, I co-ordinated and approved all work, ensuring adherence to the relevant brand guidelines, a high level of quality and on-time delivery. I stayed abreast of technology advances in design, developing the team and myself through suitable training & development.
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Arcadia Group Ltd
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United Kingdom
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Retail
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700 & Above Employee
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Junior Merchandiser
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Oct 2000 - Oct 2003
Working with well known high street brands such as Miss Selfridge, Topshop, Dorothy Perkins & Topman, I undertook extensive research to assist with purchasing activities for various store networks. I attended trade shows, visiting supplier factories, and meeting with designers in order to help the Arcadia brands make the best possible purchasing decisions. I also researched market reports, trade journals & industry publications to stay up to date on the market. Working with well known high street brands such as Miss Selfridge, Topshop, Dorothy Perkins & Topman, I undertook extensive research to assist with purchasing activities for various store networks. I attended trade shows, visiting supplier factories, and meeting with designers in order to help the Arcadia brands make the best possible purchasing decisions. I also researched market reports, trade journals & industry publications to stay up to date on the market.
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Education
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London College of Fashion
Textiles and Production -
University of Suffolk
Interior Design -
Suffolk New College
Information Technology