Experience

Orchard

• United States
• Market Research
• 1 - 100 Employee

• Senior Account Growth Strategist

  • May 2022 - Present

  Provide authentic digital research insights through "in-the-wild" testing right where consumers make everyday decisions - their social feeds. With our methodology you can answer key business questions with impressive sample size & speed. Provide authentic digital research insights through "in-the-wild" testing right where consumers make everyday decisions - their social feeds. With our methodology you can answer key business questions with impressive sample size & speed.



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Pricing and Promotion Senior Analyst

  • Jul 2019 - May 2022

  Managed an internal team of project analysts through the full delivery cycle of price and promotion projects. Represented North America as a part of the global PowerBI team, playing the role of key decision maker for the entire US and Canadian Price and Promotion teams. Executed and delivered full consultative insights for manufacturers in the pricing and promotion space, answering key business questions surrounding pricing elasticities and consumer behavior. Managed an internal team of project analysts through the full delivery cycle of price and promotion projects. Represented North America as a part of the global PowerBI team, playing the role of key decision maker for the entire US and Canadian Price and Promotion teams. Executed and delivered full consultative insights for manufacturers in the pricing and promotion space, answering key business questions surrounding pricing elasticities and consumer behavior.



Spurlock Museum

• Urbana-Champaign, Illinois Area

• Marketing And Public Relations Intern

  • Feb 2017 - Feb 2019

  Collaborated with exhibit curators, educators and directors to execute and implement new organizational marketing strategy for the museum. Analyzed mailing statistics to optimize click-through and open rates of monthly newsletters. Collaborated with exhibit curators, educators and directors to execute and implement new organizational marketing strategy for the museum. Analyzed mailing statistics to optimize click-through and open rates of monthly newsletters.



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Investment Intern

  • Jun 2018 - Aug 2018

  Created and presented decks to the Chicago Dyson client team regarding the upcoming Fall launch of a confidential product. Corresponded with seven media publishers to collect weekly reports outlining key primary indicators, such as click-through rate and page views, while ensuring accuracy through fraud monitoring systems. Attended courses detailing disciplines of the advertising agency, including programmatic buying and data science. Launched and monitored a social media campaign to… Show more Created and presented decks to the Chicago Dyson client team regarding the upcoming Fall launch of a confidential product. Corresponded with seven media publishers to collect weekly reports outlining key primary indicators, such as click-through rate and page views, while ensuring accuracy through fraud monitoring systems. Attended courses detailing disciplines of the advertising agency, including programmatic buying and data science. Launched and monitored a social media campaign to promote Firefly Ball ticket sales for a non-profit, Off The Street Club, though daily targeting optimizations made to the campaign. Show less Created and presented decks to the Chicago Dyson client team regarding the upcoming Fall launch of a confidential product. Corresponded with seven media publishers to collect weekly reports outlining key primary indicators, such as click-through rate and page views, while ensuring accuracy through fraud monitoring systems. Attended courses detailing disciplines of the advertising agency, including programmatic buying and data science. Launched and monitored a social media campaign to… Show more Created and presented decks to the Chicago Dyson client team regarding the upcoming Fall launch of a confidential product. Corresponded with seven media publishers to collect weekly reports outlining key primary indicators, such as click-through rate and page views, while ensuring accuracy through fraud monitoring systems. Attended courses detailing disciplines of the advertising agency, including programmatic buying and data science. Launched and monitored a social media campaign to promote Firefly Ball ticket sales for a non-profit, Off The Street Club, though daily targeting optimizations made to the campaign. Show less



University of Illinois Foundation

• United States
• Philanthropic Fundraising Services
• 100 - 200 Employee

• Student Development Representative

  • Oct 2016 - Apr 2017

  Conducted call campaigns to University of Illinois Alumni and Friends network to support University fundraising initiatives on the University of Illinois’ behalf. Built rapport with alumni through over-the-phone conversation encouraging long-standing relationships with the University. Conducted call campaigns to University of Illinois Alumni and Friends network to support University fundraising initiatives on the University of Illinois’ behalf. Built rapport with alumni through over-the-phone conversation encouraging long-standing relationships with the University.



Illinois Fire Service Institute

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Administrative Assistant

  • Sep 2015 - May 2016

  Transcribed hour-long interviews between the Institute’s Associate Director and firefighters from across the United States. Assisted in creating the national survey questions from which the first ever national fire station database would be derived. Organized survey responses on multiple Microsoft Office platforms for simple insight analysis. Transcribed hour-long interviews between the Institute’s Associate Director and firefighters from across the United States. Assisted in creating the national survey questions from which the first ever national fire station database would be derived. Organized survey responses on multiple Microsoft Office platforms for simple insight analysis.