Experience

Lub d Affordable Lifestyle

• Thailand
• Hospitality
• 1 - 100 Employee

• Group MarTech Specialist

  • Dec 2022 - Present

  As a Group MarTech Specialist, I am part of the pre-opening team and existing operational back office team for our hotel group including Lub d and Marasca brands. I am leading and implementing Customer Relation Management (CRM) digital automation, Loyalty Program, Online Reputation Management (ORM) and strategy for our hotel properties throughout the region including Thailand, Philippines, Cambodia and Japan and the list is growing. I am working with CRM digital technology deployment and execution with hospitality business insights, first-party data insights, application architects and maximizing the revenue-generated performance.Key Responsibilities• Led the CRM digital technology stack, MarTech stack including first-party data, automation, email direct marketing, chatbot, loyalty program and ORM to be in line with/support hotel group strategies• Planning and delivering MarTech strategies across the hotel group encouraging guest retention, guest loyalty and guest online reputation• Deciding on the MarTech applications and ensuring they work seamlessly across the hotel group and capture all required guest first-party data at key points in the guest life cycle• Guest Journey Mapping analyzing touch points with the hotels and maximizing commercial opportunities• Deliver and provide recommendations for CRM guest insight Analysis/CRM campaign performance to maximize results• Providing operational training to related property staff and working closely with all departments to ensure the CRM works effectively for the utmost guest experience across the hotel group• Monitor and maximize customer lifetime value strategies ensuring maximum revenue-generated performance• Ensuring the guest database is segmented effectively for targeted marketing activities• Developing digital technology improvement for all aspects of the CRM to ensure the most effective approach for the hotel group and its brands Show less

• MarTech Specialist

  • Apr 2022 - Nov 2022

  Key Responsibilities• Led the Customer Relation Management CRM) digital technology stack, MarTech stack including first-party data, automation, email direct marketing, chatbot, loyalty program and Online Reputation Management (ORM), critical workflows and channel infrastructure to be in line with/support hotel group strategies• Planning and delivering MarTech strategies across the hotel group encouraging guest retention, guest loyalty and guest online reputation• Deciding on the MarTech structure and architecture and ensuring it works seamlessly across the hotel group and captures all required guest first-party data at key points in the guest life cycle• Guest Journey Mapping analyzing touch points with the hotels and maximizing commercial opportunities• Deliver & provide recommendations for CRM guest insight Analysis/CRM campaign performance to maximize results• Providing operational training to related property staff and working closely with all departments to ensure the CRM works effectively for the utmost guest experience across the hotel group• Overseeing direct communications with customers through the CRM and ORM• Monitor and maximize customer lifetime value strategies ensuring maximum revenue-generated performance• Ensuring the guest database is segmented effectively for targeted marketing activities• Overseeing the migration of all direct communications to lower-cost mediums such as chatbots and email• Developing digital technology improvement for all aspects of the CRM to ensure the most effective approach for the hotel group and its brands Show less



Montien Hotel Surawong Bangkok

• Thailand
• Hospitality
• 1 - 100 Employee

• Human Resources Business Partner

  • Dec 2019 - Feb 2022

  Duties include aligning staff to business objectives, recruiting the right talent, enhancing staff performance, supporting employee development, enhancing recruitment efforts, planning strategic HR initiatives, managing HR consultants, running orientation and onboarding processes, communicating role expectations, designing succession plans, maintaining staff relations, managing internships, updating policies and practices, and overseeing wellness and health initiatives. Duties include aligning staff to business objectives, recruiting the right talent, enhancing staff performance, supporting employee development, enhancing recruitment efforts, planning strategic HR initiatives, managing HR consultants, running orientation and onboarding processes, communicating role expectations, designing succession plans, maintaining staff relations, managing internships, updating policies and practices, and overseeing wellness and health initiatives.



Itthirit Technology

• Bangkok Metropolitan Area, Thailand

• Business Development

  • Feb 2019 - Oct 2019

  • Identify potential clients in the target market and complete appropriate research on the prospective client’s business and equipment needs • Develop relationships with prospective clients, while maintaining existing client relationships • Partner with sales teams to create contract-winning proposals for current and prospective clients • Negotiate contract terms with clients and communicate terms to stakeholders • Collaborate with design and production teams to ensure contracted product specifications are executed on-time and agreed • Become a subject matter expert on business products, processes and operations, and remain up-to-date on industry news Show less



Neolink Labs

• Bangkok Metropolitan Area, Thailand

• Chief Executive Officer

  • Oct 2017 - Dec 2018

  • Direct the company in keeping with the vision outlined for the company by the shareholder • Oversee multiple project developments throughout the processes, establishing timelines and goals and for each project in partnership with division managers and developers • Work closely with Sales Department regarding client support and customer services • Partner with high-level officers to grow the company, strengthen it and ensure its sustainability • Work closely with the Financial Department to prepare budgets, complete risk analysis on potential investments, and advise the shareholder with regard to investment risk and return • Represent the company as required, including attendance of important functions, industry events and public meetings Show less



Aljupe Services Pty Ltd

• Sydney, Australia

• Building Assistant Manager

  • Jan 2012 - Jun 2015

  • Provide cleaning assistant to designated site by closely operate with building manager • Assist building contractors such as electrician, builder and related vendors • Arrange cleaning services for move in/out requested by tenants • Analyse the contract feasibility and provide quotation for cleaning services • Manage man power, cleaning material and supplies • Monitor and inspect staff performance on site • Recruit, train and mentor new staffs • Provide cleaning assistant to designated site by closely operate with building manager • Assist building contractors such as electrician, builder and related vendors • Arrange cleaning services for move in/out requested by tenants • Analyse the contract feasibility and provide quotation for cleaning services • Manage man power, cleaning material and supplies • Monitor and inspect staff performance on site • Recruit, train and mentor new staffs



Thai Trade Center, Sydney Australia

• Sydney, Australia

• Business Coordinate Administrator

  • Jul 2008 - Dec 2011

  • Provide Thai company and supplier information to potential customers and match their businesses • Coordinate and organise events and trade promotions of Thai products for Australian market • Manage and resolve customer enquiries regarding trade between Thailand, Australia and NZ • Manage daily office administration including government documentation, filing and correspondence • Provide Thai company and supplier information to potential customers and match their businesses • Coordinate and organise events and trade promotions of Thai products for Australian market • Manage and resolve customer enquiries regarding trade between Thailand, Australia and NZ • Manage daily office administration including government documentation, filing and correspondence



Sense Ceramics Co., Ltd.

• Lampang, Thailand

• Operations Manager

  • Jan 2005 - Dec 2007

  • Oversee and manage daily production, including machinery, human resources, materials and maintenance • Organise and coordinate assembly line • Implement quality control procedures • Manage order delivery and logistics arrangement • Participate in road shows and exhibitions in Australia, United Arab Emirates, China, Republic of South Africa, India, Bangladesh, Libya and Hong Kong • Liaise with customers and resolve issues • Deliver presentations to customers of sample products according to various customers such as buyer, trader and distributor • Provide quotations to clients • Operate outlet store in Bangkok, including stock management and control, sales, orders, packing and shipments Show less



Nippo Mechatronics Part Co., Ltd.

• Bangkok Metropolitan Area, Thailand

• Marketing Executive Engineer

  • Jun 2002 - Aug 2003

  • Sales and marketing • Prepare quotations • Contact customer for part modification arrangement of injected plastic parts • Customer services • Delivery management and logistics coordination • Sales and marketing • Prepare quotations • Contact customer for part modification arrangement of injected plastic parts • Customer services • Delivery management and logistics coordination