Kedar Naik
Founder | Director at The Turtle Story - Design Studio- Claim this Profile
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English Full professional proficiency
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hindi Professional working proficiency
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Marathi Native or bilingual proficiency
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Bio
Hussaine Kesury
it's been a remarkable journey with Kedar. He was instrumental in building the House Brands Architecture at Pepperfry. I always saw him as a quick learner and a subject matter expert. During his stint, he was able to grasp the commercial elements of the business and successfully blended it with his design knowledge for building some of the house brands. I wish him all the very best in his entrepreneurial journey.
Vasant Dewaji
Kedar and I worked together for close to two years and he played a large role in establishing and stabilising the design initiative at VIP Industries Ltd. His empathetic, insightful and humble demeanour helped him better connect with end users. This has also helped him gain credibility across functions and it helped drive closures. Design for him was always a problem solving activity and he invariably exhibited an 'out of the box' thinking to generate multiple perspectives. He constantly sought new challenges both for himself and the team. He is an asset to any organisation. I wish him all the very best.
Mark D'Souza
Kedar is passionate about design. This reflects in his work and the fact that he goes out of way to collaborate with engineering/factory teams during product development. He strives for perfection and was a true asset to my team at FutureGroup/ He is a very structured and detailed indivdual and I wish him the best in his roles of leadership going ahead. I must add. He is one of the few designers who understands "business through design."
Hussaine Kesury
it's been a remarkable journey with Kedar. He was instrumental in building the House Brands Architecture at Pepperfry. I always saw him as a quick learner and a subject matter expert. During his stint, he was able to grasp the commercial elements of the business and successfully blended it with his design knowledge for building some of the house brands. I wish him all the very best in his entrepreneurial journey.
Vasant Dewaji
Kedar and I worked together for close to two years and he played a large role in establishing and stabilising the design initiative at VIP Industries Ltd. His empathetic, insightful and humble demeanour helped him better connect with end users. This has also helped him gain credibility across functions and it helped drive closures. Design for him was always a problem solving activity and he invariably exhibited an 'out of the box' thinking to generate multiple perspectives. He constantly sought new challenges both for himself and the team. He is an asset to any organisation. I wish him all the very best.
Mark D'Souza
Kedar is passionate about design. This reflects in his work and the fact that he goes out of way to collaborate with engineering/factory teams during product development. He strives for perfection and was a true asset to my team at FutureGroup/ He is a very structured and detailed indivdual and I wish him the best in his roles of leadership going ahead. I must add. He is one of the few designers who understands "business through design."
Hussaine Kesury
it's been a remarkable journey with Kedar. He was instrumental in building the House Brands Architecture at Pepperfry. I always saw him as a quick learner and a subject matter expert. During his stint, he was able to grasp the commercial elements of the business and successfully blended it with his design knowledge for building some of the house brands. I wish him all the very best in his entrepreneurial journey.
Vasant Dewaji
Kedar and I worked together for close to two years and he played a large role in establishing and stabilising the design initiative at VIP Industries Ltd. His empathetic, insightful and humble demeanour helped him better connect with end users. This has also helped him gain credibility across functions and it helped drive closures. Design for him was always a problem solving activity and he invariably exhibited an 'out of the box' thinking to generate multiple perspectives. He constantly sought new challenges both for himself and the team. He is an asset to any organisation. I wish him all the very best.
Mark D'Souza
Kedar is passionate about design. This reflects in his work and the fact that he goes out of way to collaborate with engineering/factory teams during product development. He strives for perfection and was a true asset to my team at FutureGroup/ He is a very structured and detailed indivdual and I wish him the best in his roles of leadership going ahead. I must add. He is one of the few designers who understands "business through design."
Hussaine Kesury
it's been a remarkable journey with Kedar. He was instrumental in building the House Brands Architecture at Pepperfry. I always saw him as a quick learner and a subject matter expert. During his stint, he was able to grasp the commercial elements of the business and successfully blended it with his design knowledge for building some of the house brands. I wish him all the very best in his entrepreneurial journey.
Vasant Dewaji
Kedar and I worked together for close to two years and he played a large role in establishing and stabilising the design initiative at VIP Industries Ltd. His empathetic, insightful and humble demeanour helped him better connect with end users. This has also helped him gain credibility across functions and it helped drive closures. Design for him was always a problem solving activity and he invariably exhibited an 'out of the box' thinking to generate multiple perspectives. He constantly sought new challenges both for himself and the team. He is an asset to any organisation. I wish him all the very best.
Mark D'Souza
Kedar is passionate about design. This reflects in his work and the fact that he goes out of way to collaborate with engineering/factory teams during product development. He strives for perfection and was a true asset to my team at FutureGroup/ He is a very structured and detailed indivdual and I wish him the best in his roles of leadership going ahead. I must add. He is one of the few designers who understands "business through design."
Experience
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The Turtle Story
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India
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Design Services
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1 - 100 Employee
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Founder | Director
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Sep 2017 - Present
The Turtle Story is a Mumbai based multidisciplinary design studio that helps organizations innovate through design. Our focus is Branding and Packaging Design but we enjoy undertaking all kinds of creative assignments that motivate us to push our limits. We have worked with the legendary Australian cricketer, Shane Watson, to create an unboxing packaging experience for his new line of cricket gear, designed a book of colors for Asian Paints, branded a Law firm, created environmental graphics for commercial spaces, designed packaging for luxury retail brand, designed a gold coin and helped startups with branding and go-to-market strategies.If you have a vision to create something exceptional, we’re up for the challenge.
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Powerweave Studio (PWTI Media Services Pvt Ltd)
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India
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Media Production
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1 - 100 Employee
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Head of Branding
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Mar 2021 - Present
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Committee Member
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May 2019 - Present
Committee Member at CII National Committee on Design 2019-20 Committee Member at CII National Committee on Design 2019-20
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Russet Studio
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India
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Co-founder | Director
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Dec 2018 - Sep 2021
Russet, the colour of Earth.Our brand vision is to imbue the most fundamental element of life, the earth’s foundational strength and her harmonious, flourishing creativity. At Russet, we have a deep passion for the vibrant, artisanal traditions of India. Our design philosophy is to make handcrafted furniture pieces reimagined for the modern connoisseur. Russet redefines the living room aesthetics by celebrating Indian heritage and craftsmanship through furniture that is functional, contemporary and yet timeless!
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Pepperfry
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India
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Internet Marketplace Platforms
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700 & Above Employee
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Head- Premium Furniture Housebrands
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Dec 2014 - Aug 2017
Head- Premium Furniture Housebrands- Created a Brand Architecture for Pepperfry housebrands. - The role demanded a 360 degree involvement from defining each brand, product portfolio, price points, designing, product development, vendor development and merchandising.Head- Design and Merchandising- Enhancing the overall look of the website through Design curation and Product photography.- Conceptualized and launched 2 Premium Furniture brands – Amberville and Bohemiana.- Conceived and headed the Modular Kitchens and Wardrobes solution.- Led a project of reshooting entire Furniture portfolio in a 75 days.
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Sr. Manager - Design
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Dec 2012 - Nov 2014
Led the Furniture Design vertical for a luxury brand. The vision of the brand was to place the Indian crafts in the European Luxury segment. The designs were classified into two categories- Masterpieces and Premium collections. Masterpieces were limited edition, made to order designs accentuating the intricate craftsmanship of the Indian artisans combined with the state of the art technology and engineering from European partners.Premium collections were a range of products using various Indian crafts as accents in design. Functional elements like knock down arrangement, quality parameters, packaging and global compliances had to be factored in each design.
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VIP Industries Limited
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India
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Manufacturing
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700 & Above Employee
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Manager - Design
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Jan 2011 - Dec 2012
Defining the Design and visual language of brands VIP and Skybags, maintaining a distinct identity through the forms, color, materials and hardware. Key Projects involved Design and development of VIP Verve, an entry level Polycarbonate [PC] Hard Shell luggage which won the ‘Product of the year’ Award 2012. Skybags Designs- Ripple and Velocity are performing well even today after 5 years of launch. Defining the Design and visual language of brands VIP and Skybags, maintaining a distinct identity through the forms, color, materials and hardware. Key Projects involved Design and development of VIP Verve, an entry level Polycarbonate [PC] Hard Shell luggage which won the ‘Product of the year’ Award 2012. Skybags Designs- Ripple and Velocity are performing well even today after 5 years of launch.
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Aditya Birla Fashion and Retail Ltd - Pantaloons
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India
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Retail
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700 & Above Employee
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Dy. Manager - Design
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May 2008 - Dec 2010
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Education
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2002 - 2005
National Institute of Design
PG Lifestyle Accessory Design -
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Sir J.J. Institute of Applied Arts
Bachelor of Fine Arts (B.F.A.), Illustration
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