Experience

CANarchy Craft Brewery Collective

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Brand Manager - Jai Alai IPA

  • May 2023 - Present

  •Driving Jai Alai growth - CANarchy's #1 craft brand and a top 10 national IPA brand - by managing: brand innovation, marketing and media plans, sponsorship and partnership opportunities, POS and merchandise, and more. •Continuing to build and support a consistent brand promise and experience to gain awareness and ultimately drive distribution in both off- and on-premise. •Driving Jai Alai growth - CANarchy's #1 craft brand and a top 10 national IPA brand - by managing: brand innovation, marketing and media plans, sponsorship and partnership opportunities, POS and merchandise, and more. •Continuing to build and support a consistent brand promise and experience to gain awareness and ultimately drive distribution in both off- and on-premise.



Gopuff

• United States
• Software Development
• 700 & Above Employee

• Associate Category Manager, Craft & Domestic Beer

  • Jul 2022 - Apr 2023

  •Developed and maintained the brand and customer experience by creating innovative and relevant assortments within the craft and domestic beer categories. •Built assortment strategies contingent with unique territory requirements in mind as it pertained to volume, size, distribution, local trends, and consumer insights. •Strategized with suppliers on best-in-class marketing programs to elevate their brand on Gopuff and within BevMo and Liquor Barn retail channels.•Managed total beer department at Liquor Barn stores (KY), an $18mil per year category. •Oversaw craft and domestic beer buying for GoBrands, including Gopuff and BevMo. Show less

• Assistant Category Manager, Craft Beer

  • Nov 2021 - Jul 2022



Sierra Nevada Brewing Co.

• United States
• Food & Beverages
• 500 - 600 Employee

• Area Marketing Manager

  • Sep 2019 - Nov 2021

  •Managed the field marketing operations and acted as the marketing face of the Sierra Nevada brand to the consumer, distributor partners, event partners, key accounts, and sales counterparts in the Los Angeles area. •Developed tactical plans around identified growth and branding opportunities and delivered results on those opportunities by generating brand affinity, growing brand awareness, driving word of mouth, and building long-term pull in key volume and influencer markets within the city. Show less

• Trade Marketing Coordinator

  • Aug 2018 - Sep 2019

  •Responsible for the project management and execution of key initiatives to support Sierra Nevada's marketing efforts. Worked collaboratively with trade marketing, sales, field marketing, and creative teams to execute best-in-class marketing programs and to develop new product ideas, ad ideas, and other creative endeavors. Focused on bringing life to Sierra Nevada brands both on- and off-premise.



Yale University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Undergraduate Admissions

  • Aug 2015 - Aug 2017

  •Crafted targeted marketing plans and communications strategies to increase both consumer interactions and recruitment goals. Acted on the Admissions Committee and as a public face on behalf of Yale College. Managed regional admissions, performed outreach and recruitment activity, and presented information sessions. Served on the Social Media team, determining content and priorities along with website and print collateral. •Crafted targeted marketing plans and communications strategies to increase both consumer interactions and recruitment goals. Acted on the Admissions Committee and as a public face on behalf of Yale College. Managed regional admissions, performed outreach and recruitment activity, and presented information sessions. Served on the Social Media team, determining content and priorities along with website and print collateral.



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Brand Activation Manager

  • Aug 2014 - Aug 2015

  •Presented marketing ideas and information on AB products to retailers and customers and sold in new brands. Identified sales opportunities at store level and developed sales and marketing strategies to increase brand awareness and drive profitability in targeted markets. •Presented marketing ideas and information on AB products to retailers and customers and sold in new brands. Identified sales opportunities at store level and developed sales and marketing strategies to increase brand awareness and drive profitability in targeted markets.



City of Santa Clarita

• United States
• Government Administration
• 300 - 400 Employee

• Civic Engagement Leader

  • Jan 2014 - Aug 2014

  •Planned and oversaw civic engagement events. Recruited, processed, and trained volunteers. Developed relationships with community organizations in order to increase civic engagement and in turn publicize and strengthen city programs. •Planned and oversaw civic engagement events. Recruited, processed, and trained volunteers. Developed relationships with community organizations in order to increase civic engagement and in turn publicize and strengthen city programs.



California State Assembly

• Legislative Offices
• 700 & Above Employee

• Assistant to Field Representatives

  • Jun 2012 - Aug 2012

  •Managed all constituent communication by writing letters and answering emails on behalf of Assemblyman. Collected public analyses and constituent opinions on bills and updated the central database. Represented at various district events, such as Chamber of Commerce meetings, and reported back on district-wide issues. • Successfully expanded the role of government intern by demonstrating ability to appropriately and quickly address constituent concerns. Left internship having greatly decreased the average time spent on constituent communications and doubled the productivity level of the office as a whole. • Evaluated, reviewed, and directed the efforts of other interns. • Developed strategies to better communicate the Assemblyman’s position on policies to constituents. Redesigned communication materials. Show less



The Paseo Financial Group, Inc.

• Santa Clarita, CA

• Office Administrator

  • 2009 - 2012

  •Coordinated marketing materials, dramatically improving the speed at which the material was compiled, edited, and sent out. Reduced the time the executive level staff spent on minor tasks by the successful expansion and acceleration of receptionist duties, ultimately increasing their productivity and subsequent sales. •Coordinated marketing materials, dramatically improving the speed at which the material was compiled, edited, and sent out. Reduced the time the executive level staff spent on minor tasks by the successful expansion and acceleration of receptionist duties, ultimately increasing their productivity and subsequent sales.



College Now Greater Cleveland

• United States
• Civic and Social Organizations
• 100 - 200 Employee

• Retention Services Consultant

  • Jun 2011 - Aug 2011

  •Created marketing materials, coordinated development strategies, oversaw mentee and mentor recruitment, and corresponded with the partner organization. • Implemented new College Now Mentoring Program – pairing College Now scholarship recipients with adult mentors. • By combining marketing, development, project management, and public relations skills, single-handedly established the CNGC Mentoring Program in a two-month timeframe, leaving the newly hired, full-time CNGC Mentoring Coordinator with a solid foundation from which to build. • Reduced costs and diminished the workload for CNGC, impacting the company’s main mission by creating a program that has since greatly increased the retention and graduation rates of CNGC scholarship recipients. Show less