Experience

Perowne International

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Oct 2022 - Present

  Works with a team of account directors, executives and coordinators on day-to-day client activity, including media monitoring, proactive and reactive pitching of client story angles, press release drafting, event organizing and more. Coordinates with a wider international team based in London and Italy on publicizing client news, upcoming journalist hostings, public relations plans and client reporting. Assists clients with forecasting optics of upcoming news, reviewing marketing materials, and analyzing sales to see how to redirect and adjust PR objectives. Works with CEOs and company founders to media train them for upcoming media events and journalists meetings.



Geoffrey Weill Associates, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2022 - Sep 2022

  Being promoted to senior account executive and entering my fourth year at WEILL meant added responsibilities including helping to acquire new business and crafting proposals and plans, especially as the resumption of normalcy in the travel industry was on its way. With the know-how gained from the pandemic, I am currently still using my out-of-the-box tactics to help promote our clientele's new initiatives, both for consumer and trade publications.

• Account Executive

  • Jan 2020 - Feb 2022

  Due to the COVID-19 pandemic temporarily shutting down the travel industry, I had to learn to really get creative and figure out new ways to help promote our clients whether that be showcasing charitable initiatives, pitching human-centric stories from hotel employees on the ground, and promoting at-home or virtual travel experiences for countries whose borders were shut down due to the pandemic.

• Junior Account Executive

  • Jan 2019 - Dec 2019

  As an assistant account executive, I began building relationships with members of the media as well as my own unique style of creating brand awareness throughout related markets. My clients included hotel groups and tourism boards across the world for which I wrote press releases to promote new ventures and promotions, dedicated proactive pitching and media outreach to promote said ventures, and performed other related tasks such as copywriting and editing internal materials.

• Intern

  • Aug 2018 - Dec 2018

  As a newcomer to the world of public relations, I started off by completing normal administrative duties including clipping media mentions of our clients and assisting with monthly data reporting. After I got accustomed to the particular vernacular of the PR world, I began crafting press releases and pitch copy for our clients as well.



Last Week Tonight with John Oliver

• Intern

  • Jan 2018 - Jun 2018

  Researched and fact-checked information for writers, research producers, and news producers. Searched for footage to be used in packages for show. Transcribed news clips, documentaries, and other types of footage for researchers. Worked with production assistants to assure all aspects of the show ran smoothly. Researched and fact-checked information for writers, research producers, and news producers. Searched for footage to be used in packages for show. Transcribed news clips, documentaries, and other types of footage for researchers. Worked with production assistants to assure all aspects of the show ran smoothly.



Hofstra University

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Jan 2017 - May 2018

  Supervised the publishing studies practicum which gave students the opportunity to work on the design and marketing of Hofstra’s MFA journal, Windmill.Oversaw the intro to digital editing class which taught the basics of photo and video editing software (Photoshop, Avid, etc.)Superintended the intermediate video production class which expanded students knowledge of producing non-fiction packages both in-field and in-studio.

• Video Editor

  • May 2016 - May 2018

  Edited video to promote programs at Hofstra University such as SCO in Rome and Hofstra in Costa Rica.All edited video can be found at keatonhasissues.com/video-library

• Student Assistant

  • Sep 2015 - May 2016

  Scheduled appointments for the Chair of the Political Science department. Served as reception and answered phone calls to the department. Organized interdepartmental mail and mail within the department.



Windmill: The Hofstra Journal of Literature & Art

• Managing Editor

  • May 2016 - May 2018

  Planned out marketing & advertising for the promotion of Hofstra’s MFA journal, Windmill. Oversaw a staff of editors, readers, and other editorial staff. Copyedited pieces for online & print content, designed print issues, and wrote editor’s notes. Ran administrative tasks such as bookkeeping, scheduling meetings, etc. Planned out marketing & advertising for the promotion of Hofstra’s MFA journal, Windmill. Oversaw a staff of editors, readers, and other editorial staff. Copyedited pieces for online & print content, designed print issues, and wrote editor’s notes. Ran administrative tasks such as bookkeeping, scheduling meetings, etc.



Really Bad Dates

• Executive Producer

  • May 2017 - Apr 2018

  Created and wrote the web series, Really Bad Dates, which is currently in post-production. Oversaw aspects of production such as casting, budgeting, scheduling, and editing. Created and wrote the web series, Really Bad Dates, which is currently in post-production. Oversaw aspects of production such as casting, budgeting, scheduling, and editing.