Senior Account Director

• 2022 - Present

Commercial Manager

• Jul 2021 - Jul 2022

Group Head

• Jun 2017 - Jul 2021

Took a break to travel

• Jan 2017 - Jun 2017

Sky AdSmart

• Apr 2015 - Dec 2016

This role involved selling Sky’s new and innovative product Sky AdSmart to the market. I worked across the London independent agencies and direct clients. My main responsibilities were:• Presenting/explaining the new Sky Adsmart offering to agencies/clients and how AdSmart could work for them. • Grew and built relationships with clients via meetings, phone and email • Planned advertising strategy for clients ensuring campaigns were delivered on time and within budget and hitting KPIs• Managed any AdSmart campaigns from start to finish across a wide range of brands.• Analytically tracked all campaigns ensuring they met client objectives• Presented post-campaign delivery back to client Show less

Media Sales

• Nov 2010 - Mar 2015

Worked across Sky’s entire media portfolio offering advertising agencies an exciting array of channels including Sky Sports, Sky Atlantic, Sky News & Channel 5. Responsible for managing the Sales & Account Management process of a TV advertising spot from campaign set-up to transmission, my main responsibilities were:• Delivering and managing TV airtime from start to finish across London Independent agencies and direct clients. • Grew and built relationships with agencies/clients via meetings, phone and email. • Up-sold premium content including Premier League Football & Game of Thrones and bringing in incremental cash. • Planned advertising strategy for new to TV/direct clients. • Presented new business opportunities to new to TV advertisers/Agencies• Successfully sold airtime on the Sky VOD service/Pub• Sold Sponsorship opportunities • Presented post-campaign delivery back to client • Performance monitoring, training and development for my assistants• Implemented new working practices for the sales floor to increase productivity Show less