Director, Marketing, Communications & Recruitment

• Nov 2019 - Present

Leading all aspects of candidate recruitment, including university partnerships, events, digital marketing campaigns, as well as the Slate CRM admissions system. Leading all aspects of candidate recruitment, including university partnerships, events, digital marketing campaigns, as well as the Slate CRM admissions system.

Director, Marketing & Communications (McCall MacBain Scholarships)

• Nov 2019 - Present

The McCall MacBain Foundation is a Second Century Founder of the Rhodes Trust, aiding its global expansion since 2013. It also supports Mandela Rhodes Scholars in South Africa, Kupe Scholars in New Zealand, Loran Scholars in Canada, and many other educational initiatives. The Foundation's mission is to improve the welfare of humanity by providing scholarships and educational opportunities that nurture transformational leadership, and by investing in evidence-based strategies to address climate change, preserve the natural environment, and improve health outcomes.

National Director, Community Engagement

• Jul 2018 - Nov 2019

Big Brothers Big Sisters enables life-changing mentoring relationships to ignite the power and potential of 41,000+ young people across Canada.• Managed two direct reports and a cross-functional team to run national public awareness campaigns, coordinating the efforts of 102 member charities• Oversaw member engagement and communications for the co-creation of a federation-wide mission, vision, theory of change, and visual brand identity (8-month strategic planning process)• Worked with agencies in the execution of brand marketing, federal government relations, and crisis communications initiatives

MBA Student Fellow - Startup Consultant

• Sep 2017 - Jun 2018

The Creative Destruction Lab is a seed-stage program for massively scalable tech companies. CDL-Montreal focuses on companies that make significant use of artificial intelligence (AI) or data analysis technologies.• Assessed AI-driven startups for the first cohort in Montreal• Completed business strategy and market research mandates for Local Logic, a startup providing location insights for real estate The Creative Destruction Lab is a seed-stage program for massively scalable tech companies. CDL-Montreal focuses on companies that make significant use of artificial intelligence (AI) or data analysis technologies.• Assessed AI-driven startups for the first cohort in Montreal• Completed business strategy and market research mandates for Local Logic, a startup providing location insights for real estate

Business Strategy Consultant

• Mar 2018 - Apr 2018

One of Bloomberg's 50 most promising startups in the world, Geoblink offers a SaaS-based location intelligence solution for Retail, Real Estate and FMCG. At the time, the company raised a €5M Series A round ($8M CAD).Consulting Project:• Provided retail analytics and marketing consulting services to help a multi-billion dollar retailer better understand its Spanish customers and optimize its POS network• Worked with Product and Data Science teams to analyze business requirements, apply customer segmentation models, and recommend new product featuresWe were the only HEC MBA team to work outside of Montreal in 2018.

Marketing Consultant

• Feb 2018 - Mar 2018

Keatext is an AI-powered text analytics platform helping companies understand and act on customer feedback.• Completed a B2B product marketing project under the supervision of the VP Marketing and Prof. Sylvain Sénécal, Co-Director of Tech3Lab Keatext is an AI-powered text analytics platform helping companies understand and act on customer feedback.• Completed a B2B product marketing project under the supervision of the VP Marketing and Prof. Sylvain Sénécal, Co-Director of Tech3Lab

Senior Manager, Marketing & Communications

• Jul 2015 - Mar 2017

The Loran Scholars Foundation partners with donors, 500+ volunteers and 25 Canadian universities to offer an undergraduate award valued at $100K over four years, including mentorship and summer internships. In 2016-2017, more than 4,400 students applied and 33 Loran Scholars were selected.I was the first Marketing & Communications Manager, working cross-functionally with Fundraising (Sales) and Programs (Product), and was promoted to Senior Manager in 2015.• Managed all marketing and communication channels, including website, email, social media, online advertising (PPC), and direct mail• Planned school marketing campaigns, which resulted in a 91% increase in the target province of Quebec - reaching our goal 2 years ahead of schedule• Ran an annual press campaign, resulting in 60 media articles and interviews per year• Coordinated a rebranding project in 2014, working with a Board committee, which led to a new name and logo for the foundation• Administered Salesforce CRM – defined business requirements, created custom objects, managed data transfer and cleansing, set up new processes and reports, and provided training to new users• Supervised a junior staff member

Manager, Marketing & Communications

• Jan 2014 - Jun 2015

Senior Communications Officer

• May 2013 - Jan 2014

CivicAction is a civil society organization dedicated to improving the Toronto region's social and economic future. It was created in 2002 by the former Managing Director of The Boston Consulting Group (BCG). I started as an intern and was promoted to Program Officer in 2010 and Senior Communications Officer in 2013. Over the years, I had the privilege of managing a network of 700+ young professionals, expanding CivicAction's web and social media presence, and executing communications plans for a range of projects.• Wrote web content, press releases, and speeches for the CEO• Helped secure $350K in funding during a six-month leadership transition period• Supervised volunteer teams to plan 200-person conferences and monthly events• Initiated and secured resources (Accenture Pro Bono Consulting) for a CRM evaluation and implementation project

Program Officer [Community Manager]

• May 2010 - Apr 2013