Experience

Girl Scouts of San Gorgonio

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director, Marketing & Communications

  • Oct 2020 - Present

  Develop a yearly budget for the marketing departmentCommunicate the brand identity with the teamEvaluate and develop marketing strategy and marketing planOversee marketing department.Develop a yearly marketing budget to manage campaigns for five different departments. Lead organic and paid advertising initiative, including managing relationships/agreements, increasing online engagement from an average of 46,000 to 530,000+.Maintain media press calendars. Write and edit press releases, pitch letters and fact sheets.Execute and plan email and text messaging campaigns. Show less

• Marketing and Communications Specialist

  • 2016 - Present

  • Direct innovative media program of 45 girls, centered aroundcommunications, journalism, videography, and photography - increased program funding by 100% in just 8 monthsthrough strategic communications & marketing plans. Consultingother companies on running similar program.• Coordinate press mailings, media materials and artwork fordistribution via in-house or agency services.• Maintain media lists, asset calendars, and editorial calendars forconsumer and enthusiast press.•Write and edit press releases, pitch letters and fact sheets.•Track media, including social, for relevant industry coverage –monitoring vendors for press clippings.• Coordinate and attend media and press events as necessary.• Work with outside vendors, news outlets, and PR agencycontacts to provide brand assurance, accuracy and style, as wellas routing for approval, press materials and assets fordistribution to the media.• Maintain editorial and social media publication calendars.• Provides line staff management of Marketing Department interns. Show less



Black Professionals In STEM Inc.

• United States
• Civic and Social Organizations

• Director, Digital Marketing & Communications

  • Jan 2020 - Present

  Create and execute on paid search/SEM/Google Ads strategy and manage budget. Manage marketing budget and coordinate and create content marketing, optimize campaigns or SEO. Assist Events Director and Coordinator as needed with Digital Marketing for event sponsorships. Collaborate with Marketing team to capture data and leads and analyze ROI from Digital Marketing campaigns. Create and execute on paid search/SEM/Google Ads strategy and manage budget. Manage marketing budget and coordinate and create content marketing, optimize campaigns or SEO. Assist Events Director and Coordinator as needed with Digital Marketing for event sponsorships. Collaborate with Marketing team to capture data and leads and analyze ROI from Digital Marketing campaigns.



LaMay Day Media LLC

• United States
• Entertainment Providers
• 1 - 100 Employee

• Lead Producer

  • Jun 2020 - Present

  Executive Producer for the Young Urban ProfessionalsCoordinate and supervise aspects of a production, from the creative to the administrativeOrganizing shooting and production schedulesSupervising projects from beginning to post-production

• Host/Producer

  • Apr 2016 - Present

  Host and producer for SceneIt! Participate on research, writing, shooting and editing of stories for the show.Responsible for strategic design and execution of content forsocial media platforms and digital media initiatives.Produce, host, and edit event show reviews and red carpetinterviews.Content creator for communication efforts includingcontent on social media platforms: copy writing, design,photography, and videography.



University of California, Riverside Marlan & Rosemary Bourns College of Engineering

• Riverside, California

• Marketing and Communications Coordinator

  • Jul 2018 - Mar 2020

  Develop and implement marketing and/or sales plans, strategies and/or events for projects. Draft and edit copy for marketing projects or programs such publications, advertisements, press releases, announcements, et cetera. Create/maintain marketing files, records, calendars, logs and other related documents. Provides accounting support including account reconciliation as required. Develop and implement marketing and/or sales plans, strategies and/or events for projects. Draft and edit copy for marketing projects or programs such publications, advertisements, press releases, announcements, et cetera. Create/maintain marketing files, records, calendars, logs and other related documents. Provides accounting support including account reconciliation as required.



Local Matters

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• News Anchor/ Reporter, Editor

  • Mar 2015 - Jun 2015

  Overseen concept and completion for stories. Imported video and audio footage to FCP. Organized and edit footage within deadline to convey the intended message of each story. Selected from an audition to anchor news stories. Gathered factual information through research to conduct interviews. Demonstrated journalism skills through reporting for four stories. Overseen concept and completion for stories. Imported video and audio footage to FCP. Organized and edit footage within deadline to convey the intended message of each story. Selected from an audition to anchor news stories. Gathered factual information through research to conduct interviews. Demonstrated journalism skills through reporting for four stories.



National Orange Show Event Center

• United States
• Events Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2015 - Mar 2015

  • Secured feature stories for clients in national publications and regional media. •Assisted in planning and executing revenue generating corporate and fundraising events. • Sole press release writer and pitch person for 7 celebrity clients; achieved an average of 8 editorial placements each month. • Reviewed more than 30 trade publications each month to glean placement ideas or to validate placement of the company. • Secured feature stories for clients in national publications and regional media. •Assisted in planning and executing revenue generating corporate and fundraising events. • Sole press release writer and pitch person for 7 celebrity clients; achieved an average of 8 editorial placements each month. • Reviewed more than 30 trade publications each month to glean placement ideas or to validate placement of the company.



Coyote Radio

• United States
• Entertainment Providers
• 1 - 100 Employee

• Social Media Volunteer/Host

  • Mar 2014 - Jun 2014

  Managed social media for Coyote Radio as a volunteer Generated content, crafted posts, tracked and responded to questions. Promoted feedback within the community by engaging followers with giveaways. Utilized Adobe Audition to edit recorded material. Host of the Chatterbox, a one hour show that aired 3 days a week. Demonstrated investigative journalism ability by preparing content for the show that consisted of topics such as local news, women’s issues, education reform, and other various content. Show less