Sr. Manager, Digital Marketing & E-commerce

• Jan 2022 - Present

Manager, E-commerce

• Sep 2018 - Dec 2021

Marketing:# Experienced of planning marketing calendar for yearly sales target. # As Digital Marketing lead, I manage overall digital marketing activities of the brand; strategic planning, media planning, ads content creation & media buying for overall sales achievement.# Achieve Digital Ads goals; Website Traffic, Social Media Engagement, Campaign Reach & Conversions, Online Sales, Physical Store Footfall.# Maximizing ecommerce Marketing ROI by planning online sales campaigns, Product Availability at website, Inventory and Order Fulfillment Management.# Lead website & mobile app UI/UX RnD & implementations.# Coordinate on company’s overall marketing, communication and branding strategy planning & implementations.# Utilizing marketing automation tool to bring the best out of the customer behavior & performance.# Research for best-fit marketing scopes to increase brand’s visibility, generate campaign ideas to keep all shoppers engaged with the brand.# Maintaining liaison with various VAS providers; banks, MFS, marketing agencies & vendors.# Analyzing marketing actions to translate into various Management level reports to share with Board.# Coordinate with graphics, content, PR & communication team to arrange everyday digital communications.E-commerce:# As E-commerce head, I have built the ecommerce ecosystem from scratch and brought the online sales at a sustainable level.# Developed website UI/UX and online Visual Merchandising; which increased avg. page views, dropped bounce rate and smooth online shopping experience.# Developed automated online order ‘sourcing to fulfillment’ process to maximize the delivery speed by keeping the cancellation rate under 15%# Keep tracking on business goals: Gross Sales Value, Average Order Value, Order Fulfillment and Cancellation Ratio.# Lead & manage Customer Service team to ensure the seamless service experience of customers.# Managing online sales partners: Marketplaces, Logistics, Bank/Payment partners. Show less

Manager - Business Development

• Apr 2017 - Sep 2018

Business Development: # Developed business modality as B2C & B2B and designed month-on-month Category Development action plan. # Developed major performing categories: Fashion, Electronics, Grocery, Gifts, Home & Living, Health & Fitness. # Led the team to acquire 350+ authentic merchants and to enlist 20,000+ products within first two quarters. Sales & Marketing: # Achieved sales target of both the business models, B2C & B2B. # Planned Monthly & Seasonal online marketing Calendar and Budget. # Established NRBBazar as one of the top ‘price sensitive’ brand in Grocery arena. # Was responsible for achieving company’s retail sales KPIs: GMV | AOV | CLV. Operations: # Followed up content development team to ensure the availability of all sourced SKUs on website. # Coordinated fulfillment/logistics team to ensure product sourcing & on time delivery. # Supervised major brand partner accounts. # Affiliated & operated campaigns with various VAS providers. Show less

Category Head - Business Development

• Oct 2016 - Mar 2017

Business Development: # Strengthened ‘Fashion & Lifestyle’ as one of the top selling Category with Brands, SME merchants & new SKUs. # Developed ‘General Merchandising’ category with most wanted health & fitness brands & products. # Planed MoM category wise strategic development based on annual revenue target. # Built a highly performing team, who could lead their own verticals. # Improved website & mobile version UI/UX to ensure smoother shopping experience. Sales & Marketing: # Maximized profit margin on fashion category from 15% to 22%. # Reduced cost per transaction by effective targeting with proper merchandising. # Designed quarterly marketing calendar to maximize the brand coverage. # Upgraded revenue graph with high selling campaigns. # Retained and generated new customers with remarketing ad formats. # Generated various sales & analytical reports to analyze sales trends. Show less

Manager - Product Branding & Merchandising Department

• Jul 2015 - Sep 2016

VM & Branding: # Led Visual Merchandising team to keep the website updated with latest deals & offers. # Successfully organized and operated most successful ‘CRAZY DEAL’ campaign. # Designed new category launching strategies, seasonal campaign media planning, and executed all online campaigns. # Collaborated with IT, Content and Creative team on UI/UX development issues. Marketing & Lead Generation: # Selected order stimulating deals and operated digital ads to maximize number of leads. # Did counselling & negotiation with 300+ merchants on product line-up, quality & offer prices. # Guided seller acquisition team on merchant selection based on annual category development strategies. Show less

Program Organizer

• Jan 2011 - Jun 2015

Sales & Marketing: # Maintained daily sales, accounting and inventory operations. # Trained new resources with Sales tools & technics to meet the individual’s KPI. # Planned & directed seasonal fashion shoots based on collection theme. # Participated fairs and exhibitions to introduce the brand with larger prospect group. Production & Operations: # Analyzed fashion trends and arranged seasonal collection. # Designed major clothing collections to keep the brand in trend. # Managed raw material sourcing, operated production and supply-chain to fulfill the stock demand. # Managed new outlet launching operation. Show less

Floor–in–Charge

• Aug 2008 - Dec 2010

Sales: # Led sales team to manage day-to-day retail operation. # Improved sales volume to achieve revenue target. # Analyzed market trend and required product liquidity to keep the collection updated. # Organized seasonal campaigns to maximize brand consideration across the audience group. # Operated Customer Loyalty programs. # Conducted outlet extension procedure. # Managed resource recruitment, allocation & training process Sales: # Led sales team to manage day-to-day retail operation. # Improved sales volume to achieve revenue target. # Analyzed market trend and required product liquidity to keep the collection updated. # Organized seasonal campaigns to maximize brand consideration across the audience group. # Operated Customer Loyalty programs. # Conducted outlet extension procedure. # Managed resource recruitment, allocation & training process